The Art of Franchise Marketing

In this episode of The Art of Franchise Marketing, we dive into an insightful conversation with Brooke Janousek, CMO of Garage Experts. Brooke shares her transition into her new role and provides valuable insights into key marketing initiatives driving the company forward. She discusses the power of data-driven decision-making, integrating new CRM systems, and innovative applications of AI in comp...

In this episode, we sit down with David Smith, VP of Digital Marketing at GoMinis Franchising, to explore how data transforms franchise marketing. With 114 locations under his leadership, David shares how GoMinis is shifting away from traditional cost-per-lead metrics to focus on true ROI. He discusses the power of integrating sales and marketing data, the role of regional insights, and how franch...

In this episode of The Art of Franchise Marketing, Katherine LeBlanc, Chief Marketing Officer at 4Ever Young Anti-Aging Solutions, shares her expertise on balancing long-term brand development with immediate results from transactional media. Drawing from her experience with brands like Smoothie King, Painting with a Twist, and Color Me Mine, Katherine explains how focusing on systems, integrations...

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Burke Cuny, EVP of Alliance Franchise Brands, to discuss the complexities of leading marketing for a portfolio of more than 600 franchise locations across North America. Burke shares his journey from overseeing a single division to managing both sign and print brands, offering insights into restructuring teams, merg...

In this episode, Hagan Kappler, CEO and Founder of Daisy, discusses how her company has embraced creative marketing strategies to engage customers and drive growth. She also discusses the importance of pivoting when necessary and using influencer partnerships, CRM systems, and immersive experiences to build strong customer relationships. Hagan also explores how ongoing feedback, personalized servi...

In this episode of The Art of Franchise Marketing, Erin Walter, Chief Marketing Officer at Freddy’s Frozen Custard & Steakburgers, discusses the brand’s evolving marketing strategies amid its rapid growth, with over 60 new locations slated for 2025. Erin dives into Freddy’s data-driven approach to menu innovation, which reflects customer preferences, and the impressive growth of their loyalty...

In this episode of The Art of Franchise Marketing, Heidi Morrissey, President of Kitchen Tune-Up & Bath Tune-Up under the Home Franchise Concepts umbrella, shares key marketing strategies that have fueled her franchise growth. She discusses the evolution of the National Advertising Fund, the shift to a percentage-based structure, and the growing importance of digital marketing on platforms lik...

On this episode of The Art of Franchise Marketing, we are joined by Robert Mitchell, Chief AI Officer at WSI Digital Marketing Services. As an advisory service, WSI is at the forefront of integrating AI into digital marketing, helping franchise brands enhance their strategies with cutting-edge AI tools. Robert dives into the evolving role of AI in marketing, from data security and compliance risks...

In this episode of The Art of Franchise Marketing Podcast, our new host, Erin Martin, sits down with Madeleine Zook, the podcast's original host and a dynamic force in the franchise world. With experience as a franchisee, franchisor, CMO, and consultant, Madeleine offers a candid, no-nonsense take on the marketing challenges stalling franchise growth. She emphasizes the importance of directne...

On the Art of Franchise Marketing, Host Madeline Zook is joined by CMO, Kyle Smith. With nearly 15 years of experience in higher education marketing, Kyle seamlessly transitioned into the franchising world, leveraging his expertise in brand promotion and business development. His story highlights the interconnectedness between marketing roles in different industries, emphasizing the importance of...

On the Art of Franchise Marketing, our Host Madeleine Zook is joined by Kamille McCollum, Co-Founder and COO of BODYBAR Pilates. Kamille shares insights into the strategic decisions and operational intricacies that fueled the rapid expansion of BODYBAR Pilates from a regional presence to a nationwide franchise phenomenon. The dialogue delves into the intricacies of franchising, exploring the delic...

Join Eric Myers from My Place Hotels on The Art of Franchise Marketing as he delves into the dynamic world of hotel franchising. Eric offers valuable insights and expertise on guiding franchisees from vision to reality. With a background in finance and sales, Eric's role involves providing comprehensive support in navigating the complexities of opening and managing hotels, emphasizing the imp...

In this insightful conversation, Madeleine Zook interviews Kenny Reinbold, the Director of Advertising for Express Employment Professionals. With 13 years of experience, Kenny shares his career journey from local marketing to internal communications and corporate PR, ultimately diving into franchising. Discover the ins and outs of the franchise business model and gain insights on staffing processe...

Join us for an enlightening discussion with John Hewitt, a renowned CEO and founder in the franchising industry. With over 55 years of experience, John has shaped the landscape of franchise marketing, spearheading the success of Liberty Tax, Loyalty Brands, and numerous other ventures. In this conversation, John shares his remarkable journey, from humble beginnings to building billion-dollar compa...

On the Art of Franchise Marketing, guest Jennifer LoBianco, CMO of Best Life Brands delves into the challenges of digital marketing in today's landscape. From testing new tactics to maintaining a balance between data analytics and strategic focus, she offers practical tips for franchisees looking to optimize their marketing efforts. Jennifer highlights the significance of understanding target...

On The Art of Franchise Marketing, Madeleine Zook sits down with Kristopher Stuart to explore his remarkable journey from humble beginnings in a mom-and-pop shop to becoming a force in the franchising industry. Kristopher shares his serendipitous entry into franchising, starting as his mom's first employee in the window coverings business before transitioning into firefighting and ultimately...

On the Art of Franchise Marketing, we delve into the transformative impact of mobile technology solutions on the franchise landscape. From enhancing customer experiences to optimizing employee efficiency, the conversation explores how innovative solutions offered by companies like Stratix are reshaping the franchise ecosystem. Stratix has the proven mobile expertise and service execution to help c...

On The Art of Franchise Marketing, Jeff brings a wealth of expertise in strategic planning, sales process optimization, and infrastructure development to support franchise brands in their growth trajectory. Having successfully navigated private equity acquisitions, Jeff now leads Front Street, a boutique private equity firm focused on guiding emerging franchisors toward sustainable growth and equi...

Join Scott Zide, the CEO of Empower Brands on The Art of Franchise Marketing, as he shares his remarkable journey through the world of franchising. With a career spanning from franchise ownership to leading a multi-branded franchisor, Scott brings a wealth of experience and insight to the table. From co-founding Mosquito Squad to spearheading the growth strategy of Empower Brands, Scott's sto...

In The Art of Franchise Marketing, experienced entrepreneur Dan Claps provides a deep dive into the world of franchise marketing, drawing from his extensive background in both franchise brokerage and lead generation. As the co-founder of Voda Cleaning and Restoration, Claps shares the strategic decision-making process behind transitioning from a successful lead generation venture to becoming a fra...

Delve into Shuckin' Shack Oyster Bar's unique franchise model, spanning 18 locations across six states with a focus on maintaining a distinct local flavor.  Darren provides valuable insights into the delicate balance between brand consistency and allowing each Shack to embrace the character of its owners and community. As the conversation unfolds, Darren sheds light on the brand's c...

On The Art of Franchise Marketing, Tracy Stapp Herold, Special Projects Editor at Entrepreneur, shares valuable insights into the Entrepreneur Franchise 500. With over 20 years of experience in franchise lists and rankings, Tracy delves into the significance of the Franchise 500 for both franchisors and potential franchisees. Tracy provides a comprehensive overview of how the list is curated, from...

On the Art of Franchise Marketing, our host, Madeleine Zook dives into the captivating story of Josh York, the founder and CEO of GYMGUYZ. GYMGUYZ delivers in-home personal trainers right to your door for customized one-on-one or group workouts in the privacy of your living room, backyard, or anywhere you choose. Imagine no commute, no gym bag, and no crowded locker rooms. Since 2008, their mobile...

On the Art of Franchise Marketing, host, Madeleine Zook sits down with Xponential Fitness President of Franchise Development, Lance Freeman. Through its mission to make boutique fitness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional trainin...

On the Art of Franchise Marketing, The discussion delves into Kevin's journey from a graphic design background to spearheading the rebranding of a gutter-based business. The Brothers that Just Do Gutters is a rapidly growing, locally owned, and operated franchise with over 100+ locations nationwide and growing. Their mission is to "Reinvent Contractor Service" by providing a great p...