The Art of Franchise Marketing

In this episode of The Art of Franchise Marketing, Erin Martin sits down with Brad Coleman, retired NASCAR driver and the leader behind SafeWay Driving, to explore his remarkable journey from the racetrack to transforming one of Texas' leading driver education brands. Brad shares how SafeWay evolved from a trusted local driving school into a modern, technology-driven franchise by embracing br...

Success isn't built on getting everything right, it's built on learning from what goes wrong. In this episode, Kyla Dufresne shares how she grew Foxy Box from a single idea into a fast-growing franchise by embracing failure, investing in people, and staying true to her values. From grassroots marketing to franchise development, this conversation is filled with practical lessons for entre...

In this episode of The Art of Franchise Marketing, Erin Martin sits down with Pete Baldine, Chief Growth Officer of Moran Family of Brands, to discuss what it takes to grow and support high-performing franchise systems in today’s evolving automotive industry. With decades of experience spanning Jiffy Lube, Safelite, and Moran Family of Brands, Pete shares how his coaching mindset has shaped his le...

In this episode, Mark Van Wye, CEO of Zoom Room, shares how technology, AI, and data-driven marketing are transforming the franchise industry. From creating “socialization as a service” in the pet space to simplifying operations for franchisees, Mark breaks down how innovative systems and human-centered design can drive growth, consistency, and customer loyalty. The conversation explores leveragin...

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Patti Rother, founder and CEO of Root+Rise to explore how AI is reshaping franchise development, marketing, and operational growth. Patti shares how modern franchise brands can build AI-native systems that improve efficiency, accelerate decision-making, and create scalable growth engines for both founder-led and pri...

 In this episode, Christina Collins, founder of NeverStopMoving365, shares her journey from PE teacher and personal trainer to franchise founder on a mission to get 1 million kids active. Christina breaks down how she built a mobile youth fitness franchise through grassroots marketing, authentic relationship-building, and a deep understanding of behavior change psychology. From realtor partnership...

In this episode, Chelsea Penne, Senior Marketing Manager at Main Squeeze Juice Co., shares insights into brand marketing, leveraging research and data, and innovative strategies in the health and wellness food industry. Discover how they integrate technology, local marketing, and product innovation to stay ahead in a competitive market.

What does local marketing look like after the pandemic and is AI helping or hurting businesses? In this episode of The Art of Franchise Marketing, Erin Martin talks with Gordon Borrell, CEO of Borrell Associates, about the changing landscape of local advertising. Gordon shares research showing that since 2020, markets have 20% more businesses competing for the same customers, with nearly 80% of ma...

In this episode, Chad Palmer, CMO of United Franchise Group, breaks down what it takes to scale and modernize franchise brands in today’s fast-moving digital landscape. From managing a diverse portfolio of franchise concepts to leveraging AI-driven marketing strategies, Chad shares how innovation and agility are reshaping the industry. We explore how United Franchise Group approaches brand strateg...

In this episode, Tony Zaccario, President and CEO of Stretch Zone, breaks down what it takes to scale a franchise brand the right way. From growing to over 400 locations with zero closures to building a strategy rooted in community engagement and clinical research, Tony shares the frameworks behind sustainable success. Learn how data-driven marketing, local connection, and brand storytelling can w...

In this episode, Faith Gavelek, President of Drama Kids International, shares how she transformed franchise performance by shifting from traditional paid advertising to a more effective, organic growth strategy. By focusing on community-driven marketing, search visibility, and authentic brand storytelling, she built a high-performing franchise model that delivers both strong enrollment and sustain...

In this episode of The Art of Franchise Marketing, host Erin Martin speaks with Luke Hancock, Marketing Manager of Local Initiatives at Bin There Dump That, for an in-depth conversation on modern franchise marketing. Luke explains how his team has evolved its local marketing approach in the post COVID environment by moving away from siloed tactics and building a fully integrated strategy that alig...

Ryan Parsons, CEO of Evive Brands and co-founder of Brothers That Just Do Gutters, shares how he helped transform a local service business into a scalable, multi-brand franchise platform. This episode breaks down the key drivers behind that growth, including building strong operational systems, creating marketing that consistently generates leads, and developing the infrastructure needed to suppor...

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Daniel McCarty, Founder and CEO of Junk Start—the first pay-by-weight junk removal company in the United States. Daniel shares how he disrupted a crowded industry by rethinking pricing, creating a powerful value proposition, and building a brand designed to stand out. From early lessons in finding product-market fit...

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Jeff Tomaszewski, founder and CEO of MaxStrength Fitness, to explore how he built a results-driven fitness brand designed to transform lives in just 20 minutes, twice a week. Jeff shares his journey from the world of physical therapy to launching a unique strength training concept focused on the minimum effective do...

In this episode of the Art of Franchise Marketing podcast, host Erin Martin interviews Reed Kniffler, founder and CEO of Signal, a successful security services franchise. Reed shares his journey of building a $330 million business, emphasizing the importance of technology innovation, customer experience, and effective marketing strategies. He discusses the proprietary software developed to enhance...

In this episode of The Art of Franchise Marketing, host Erin Martin speaks with Steven Shortino, CEO of iSmash, a franchise brand specializing in rage rooms, splatter paint sessions, and axe throwing. Steven shares insights into the journey of building iSmash from a single location in Rochester, New York, to successfully franchising with over 100 locations. He discusses the unique challenges and s...

In this episode of the Art of Franchise Marketing, host Erin speaks with Adam Terranova, Senior Director of Marketing at Authority Brands. They discuss the evolution of franchise marketing, focusing on the importance of marketing technology, AI, and digital infrastructure. Adam shares insights on driving organic leads, optimizing websites for local SEO, and the significance of supporting franchise...

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Angela Olea, Founder & CEO of Sweet Influencers, and Liberty Bernal, President & COO, for a candid conversation on building, scaling, and evolving purpose-driven franchise brands. Angela and Liberty share lessons from their early days as founders. Including hard-earned insights on hiring, leadership transiti...

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the importance of focusing on franchisee growth for long-term success. He emphasizes the need for effective brand planning, collaboration between marketing and oper...

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Demi Iskandar, the Head of Marketing at School of Rock. They discuss the evolving landscape of marketing, focusing on lead generation strategies, the importance of community engagement, and the balance between corporate and franchise marketing efforts.  Demi shares insights on local marketing tactics, the significanc...

In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partners...

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the inno...

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Young, president of Pet Butler. They discuss Pet Butler's journey since its 2017 acquisition, the challenges encountered in marketing and franchisee buy-in, and the strategies implemented to grow the business. James shares insights on leveraging AI in marketing, understanding customer behavior, and retaini...

In this episode of The Art of Franchise Marketing, host Erin Martin is joined by Ashley Mitchell, CMO of ZorAbility and VP of Marketing for East Coast Wings + Grill and Sammy’s Sliders. Ashley shares her expert perspective on franchise marketing, highlighting the importance of data-driven decision-making, innovative technology, and community engagement. Listeners will gain valuable insights into r...