The Art of Franchise Marketing

Join us on The Art of Franchise Marketing as we delve into the dynamic world of franchising and brand transformation with Jan Muhleman, the President of Regroup, a leading marketing communications agency. In this engaging conversation, Jan talks about the evolution of franchising and what it takes to turn a brand into a way of life. Jan shares her journey from co-founding the fourth-generation bra...

Join us in this episode of The Art of Franchise Marketing as host Madeleine Zook from Netsertive talks to Geraldine Smythe, CEO of iKidsU, about the transformative journey of rebranding and restructuring a franchise. IKidsU is the premiere one-stop afterschool shop for kids, families, schools, and communities. Geraldine shares her unique experience of taking over iKidsU, a comprehensive after-scho...

In this episode of The Art of Franchise Marketing, host Madeleine Zook welcomes Gino Scialdone, CEO and founder of American Recruiters. Founded in 1982, American Recruiters is a national recruiting firm that selectively partners with organizations committed to locating, identifying & onboarding the highest level of talent available for their businesses. Together, they discuss the evolution of...

In this episode of The Art of Franchise Marketing, Madeleine Zook talks with Justin Rosenberg, founder and CEO of Honeygrow, a brand that has earned a reputation for its high-quality, craveable, and customizable food options. With a strong focus on customer satisfaction, the chain has managed to create a loyal following and has established itself as a leader in the healthy food industry. Justin di...

Welcome to another episode of the Art of Franchise Marketing, we have the pleasure of being joined by Tyler Burnett, the Director of Franchise Development for Mosquito Joe. Mosquito Joe is a well-known franchise business that falls under the umbrella of Neighborly, a community of home service brands that all share a common goal of providing exceptional service to their customers. What sets Mosquit...

Join us for an exciting episode of the Art of Franchise Marketing featuring Joshua Linggins, who leads the Franchising Teams for Dunkin' and Baskin-Robbins at Inspire Brands. In this conversation with Madeleine Zook, Linggins explore the importance of recognizing and crediting those who have supported and contributed to our success. Linggins shares how various leaders have played a vital role...

Join our host Madeleine Zook on an exciting episode of The Art of Franchise Marketing as we delve into the world of Bio-One. We are joined by Danessa Itaya, a seasoned franchise executive and the newly appointed President of Bio-One. With her extensive experience in the industry, Danessa has played a crucial role in building the Bio-One brand, developing a dedicated team, and working closely with...

On this episode of The Art of Franchise Marketing, our host Madeleine Zook is joined by the VP of Marketing at Verlo Mattress, Ira Klusendorf, to discuss the company's differentiators and the importance of education and storytelling in their marketing strategy. Ira shares his background as a journalist, Emmy award winner, and transition to marketing and franchising.  Verlo Mattress is a compa...

On this episode of The Art of Franchise Marketing, our host Madeleine Zook is joined by Adam Contos, Partner for Area 15 and the CEO of Port of Subs. Adam is the former CEO of Re-Max and in recognition of his leadership and business acumen, Adam has been appointed to several prestigious positions, including serving on the board of directors of the International Franchise Association (IFA).  Adam e...

In this interview, Meg Roberts, CEO and President of Lash Lounge, shares her journey into franchising, from her background in marketing to her success in the beauty and wellness space. Meg Roberts brings a wealth of experience and understanding to the table. With a background in consumer research, she has a unique perspective on how to connect with audiences, whether it's employees or custome...

Crawl Space Medic is a company that repairs and prevents damage in your crawl space or basement. With virtually zero competition in an underserved niche of the vast home improvement industry, as well as the smaller but essential home repair industry, they started a waterproofing franchise. In this episode of The Art of Franchise Marketing, Madeleine Park chats with Jon Dando and Johnnie Matthews f...

Jesse Zook is the owner of MaidPro with almost 15 years of experience in franchising. His success with MaidPro led Jesse to invest in two more brands: FlyFoe, a mosquito and tick control company, and Men In Kilts, a window washing, power washing, and gutter cleaning company. In this episode of The Art of Franchise Marketing, Jesse shares how he got interested in franchising, listing the benefits o...

Paul Lyon is the director of Franchise Sales and Marketing at Tuffy Tires, one of the largest automotive repair chains in the country. Tuffy provides high-quality automotive repair service through a continuous commitment to quality and customer service. With over 50 years of experience in the auto repair industry, the company operates in 165 locations across the country. Tuffy has a strong network...

A Place At Home is a senior home care franchise that provides in-home senior care, care coordination, senior living alternatives, and staffing solutions. In this episode of The Art of Franchise Marketing, Madeleine Park chats with Josie DeVault, Director of Marketing at A Place At Home, about adapting to the post-pandemic digital world and how Josie's team is building on the fly to ensure the...

Padgett Business Services started as an accounting firm in Athens, Georgia, serving American small businesses as their trusted advisor for all finance-related issues, and is now a franchise. At one point, there were over 400 locations of Padgett. Today there are 170 locations across the US and hundreds in Canada. Anna Khayet is the company's CMO and our guest on this episode of The Art of Fra...

Unity Rd is the first cannabis dispensary franchise created to bridge the gap between franchising and cannabis. In this episode of The Art of Franchise Marketing, we chat with  Erica Tarnowski, the franchise development manager at Unity Rd. Erica and host Madeleine Park discuss the challenges franchises face in the cannabis industry and the reasons for entering the space, while emphasizing the imp...

Brett Larimer is the Executive Director of Brand Development for Skyhawks Sports Academy, the nation's leading youth sports camp franchise. With 10 different sports offered and a line of STEM sports programs that combine physical activity with math and science, Skyhawks offers something for everyone and Brett leads the charge in developing and executing marketing strategies across their portf...

Authority Brands is the parent company for industry-leading home service brands offering everything from electrical repairs to pool cleaning and beyond, with over 1,900 locations. Chad Harrison, Franchise Development Representative, and Michael Hutchins, Franchise Development Manager, join the Art of Franchise Marketing to talk about how Authority Brands supports the growth of their current franch...

Pizza Hut is a household name in the fast food space with a 60-year tradition and over 6,000 units in the US alone. Our guest today is Jonathan Massey, the franchise development manager at Pizza Hut.  Jonathan and our host Madeleine Park discuss the strategies and challenges of growing a franchise. Jonathan explains how they approach community building and their initiatives to increase the franchi...

Kiddie Academy is focusing on building relationships with the community to grow their brand and build trust with their customers. Nicole Salla, Chief Marketing Officer of Kiddie Academy, gives a master class on digital marketing from consumer to frandev and dives into the importance of guiding and advising the franchisees for success. 

Zips Cleaners, formerly known as Zips Dry Cleaning, is currently going through the phases of a brand refresh and reinventing the Zips Cleaners brand. Brooks Walter, Director of Marketing at Zips Cleaners, dives into the different aspects of expanding a brand and services through a refresh while continuing to focus on their digital strategy and providing excellent customer service.

From the franchisees to the franchisor, Pet Wants is educating and providing exceptional customer service to pet owners and business owners alike. Emily Roberts, the VP of Marketing at Pet Wants, shares the Pet Wants model and how they use education, innovation, and exceptional customer service to stand out in a saturated market. 

Neighborly, the largest franchisor of home service brands, has built a strong community of different brands that deliver a premium service with a personal touch. Brian Woods, Group Vice President of Franchise Development, dives into how Neighborly is staying committed to growth through the brand development process from the top-down.

EOS Worldwide, the Entrepreneurial Operating System, is a set of practical and complete tools to give entrepreneurs what they want out of their business, focusing on the vision, health, and traction of a company. Mark O’Donnell, the Visionary and CEO of EOS Worldwide, talks about how EOS became a strong, pandemic-proof franchise system focusing on building a winning culture and growing the brand. 

The Lash Lounge, a beauty franchise, built its name by empowering women in local communities across the nation through business ownership and self-care. In this episode, Taylor Hulyksmith, Director of Marketing at The Lash Lounge, dives into the importance of what it means to be a successful franchisee and how The Lash Lounge has designed a culture that works in tandem with their digital marketing...