Chris Thorndike
The Art of a Profitable Lifestyle Gym
The Art of a Profitable Lifestyle Gym podcast teaches gym owners who offer group training how build profitable gyms that also give them a lifestyle of freedom. We dive into strategies to grow your gym that don't just serve the business & the members but also take care of the gym owner. Our goal is to help you build a gym that gives you the income you need for the lifestyle you want.
Be sure to visit the podcast's website and support the creator: factoryforged.com
Author
Chris Thorndike
Category
Podcast website
Latest episode
Aug 19, 2023
Where to listen?
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Episodes
#073: How To Overcome Pricing Objections Without Being Pushy 07.07.2021 41:09
In this episode we help you overcoming customer objections without being pushy. As well as the key differences in coming off as "salesy" and selling with purpose. This one shift has helped hundreds of clients enroll new members without every feeling like they're pressing their potential members but instead selling with service & integrity. To apply to work with us, head to: www.factoryfo...
#072: What Is A Lifestyle Brick & Mortar Gym? 01.07.2021 43:17
What is a lifestyle gym? In this episode, we define what it means to own a lifestyle gym and how to know if you have one. Or don't. We talk about how to start building a gym that gives you the income you need to live the lifestyle you want. To apply to work with us, head to: www.factoryforged.com/apply We'll show you how to build a gym that gives you $5k in income & $5k in gy...
#071: 3 Changes Kyle from Warrior CrossFit Muscatine made to turn his business into a professional paying career he loves! 19.01.2021 42:02
Chris chats with FF client Kyle Jack about the process he followed to earn the freedom and professional pay he deserves from his business.
#070: Client spotlight with Cheryl Cohen from Desert Fitness Collective 18.12.2020 22:19
Listen to Chris and Cheryl reflect on her time with Factory Forged - how she found her ideal client, overcame her business weaknesses, and is growing through the pandemic!
#069: What You Need To Do Vs Who You Need To Become 27.11.2020 29:22
Chris and Kyle discuss the mindset shift that helps gym owners deal with overwhelm and get back to why they started their business in the first place.
#068: New Market, New Strategy, New Process Pt. 2 19.11.2020 34:41
Building off of last week's episode, Chris brings Kyle in to discuss how to adjust your strategy to keep up with a changing market.
#067: New Market, New Strategy, New Process Pt. 1 12.11.2020 19:47
It's time to accept that the gym industry has shifted completely. The old methods aren't going to work anymore. This week, Chris discusses how to adjust your strategy to stay profitable in a new market.
#066: How To Restructure Your Gym For Profit In Today's Market 05.11.2020 19:27
COVID shutdowns have turned the gym industry upside down over the past 5 months. This week, Chris discusses how you can restructure your gym to get your bottom line back on track, even in this market.
#065: How to Use Attraction Messaging to Get High Quality Leads 29.10.2020 31:21
Finding your ideal client is key to keeping your gym running smoothly. Chris and Kyle discuss how to make sure you're attracting the right leads that will book - and show up for - calls by using the right messaging.
#064: Ask Factory Forged: Gym Growth, Gym vs. Profit, and the Work Beyond Coaching 22.10.2020 27:53
Chris answers questions from gym owners! On this week's episode: 1. How do I grow my gym, CONSISTENTLY? 2. What's the difference between revenue and profit? (Which should I focus on?) 3. There's too much to do outside of coaching... Where do I start?
#063: Ask Factory Forged: Leading Better, Managing Your Schedule, and Our Next Seminar 15.10.2020 15:32
Chris tackles questions from gym owners! On Ask Factory Forged this week: ❓ I'm not good at getting my coaches to do what I want. How do I become a better manager and team leader? ❓I feel like my schedule is all over the place. How do you manage your schedule around family and time off? ❓When is Factory Forged's next seminar?
#062: The Moment I Stopped Feeling Like Just a Trainer 13.10.2020 34:48
Join Andrea and Chris as they reflect on Chris's career and discuss how he went from athlete to coach, and from coach to business owner.
#061: Going from A “Covering Overhead’ Business To Building A Sustainable Long Term Career 08.10.2020 37:16
Too many gym owners feel safe when they're covering their overhead, even if they can't bring home a good paycheck. Chris and Kyle discuss how to go from covering overhead to building a long-term career that gives you lifestyle freedom.
#060: Why Cookie Cutter Programs Don't Work 04.10.2020 20:38
The gym industry has "gurus" everywhere telling you that they have the magic pill to solve all of your problems. The problem is that most of these programs are completely de-personalized and don't take into account your values or goals. Join Chris and Kyle as they talk about why cookie-cutter programs fail.
#059: How KD & Darin Added $6,345 in Monthly Recurring in July...While Managing a Busy Family 01.10.2020 39:48
Chris sits down with Factory Forged clients, KD and Darin, to talk about how they increased their monthly recurring by over $6k in the worst month of the pandemic, and how they freed up time to spend with their kids.
#058: The Costly Lesson I Had to Learn in the Survival Stage 25.09.2020 22:07
Many gym owners feel off track from their dream business and the one they are running after years of trying on their own. 👉Join Kyle and Chris as they discuss one of the most costly business lessons learned from making it through the survival stage…
#057: How to Grow Your Income and Bandwidth with Simple Tweaks 24.09.2020 1:03:24
John Briggs, author of Profit First for Microgyms , joins Chris to talk about simple tweaks you can make to your business to increase your bandwidth. They discuss how to pay yourself a professional salary and what to work on between classes to maximize your ROI.
#056: The "Shiny Objects" to Avoid and How to Recognize When You're Distracted 18.09.2020 20:39
It's easy to look at different revenue streams and get drawn to them, but if you're only using supplements to close the gap between group training revenue and costs, you're distracted. Chris discusses how to recognize those distractions and make your gym profitable with group training.
#055: Ask Factory Forged: Revenue streams, PT Alternatives, and Long-Term Membership 17.09.2020 26:14
On these week's episode of Ask Factory Forged, Chris answers 3 more questions from gym owners! 1. How can I add a revenue stream without the expenses killing all my profit? 2. What are my options if I don’t like PT, but want to make PT income...? 3. How do I enroll clients that stay longer?
#054: Is It Costing You 80% To Make 20%? 11.09.2020 24:35
Too many gym owners fall into the same financial bottleneck: where 80% of your costs are only producing 20% of your revenue. Chris talks about how to get out of this trap and back to a profitable model.
#053: How to Grow Your Long-Term Membership Base Even If You Get Shut Down 10.09.2020 26:24
Are you struggling to gain or retain members because you can't let them in the gym anymore? This week, Chris and Kyle discuss how to keep people invested in your gym, even when they can't come in.
#052: The Biggest Holes In My Gym That COVID Exposed (& How I Fixed Them!) 04.09.2020 41:19
When COVID shutdowns exposed holes in gyms, owners had two paths: play the victim or make a new strategy. Chris and Kyle talk about the changes they made to their gyms when closing wasn't an option.
#051: Ask Factory Forged 31.08.2020 20:39
This week, Chris tackles questions from gym owners! The questions he discusses in this episode are: 1. How can I re-engage members that are not participating in my classes? 2. I think I'm starting to get burned out because my revenue has gone up, but I still can't pay myself more money? 3. I've told him 100 times what to do... How do I get my coach to give better coaching feedback?
#050: 5 Red Flags to Watch for When Hiring a Business Coach 24.08.2020 41:03
Having trouble finding coaches that add value to your business? This week, Chris and Kyle discuss the red flags you should be looking for during the hiring process.
#049: How To Be A Great Boss Even If You Don't Like Managing Employees with Andrew Frezza from Seven Figure Box 17.08.2020 1:02:21
Andrew Frezza, owner and founder of Seven Figure Box, joins Chris this week to discuss how to manage your employees so that they love coming to work and want to make your business thrive.
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