The Art of a Profitable Lifestyle Gym

This week, Chris and Kyle talk about the pitfall that many gym owners fall into: offering too many classes so members have "convenience." How has this been affecting your bottom line?

Most gym owners are focusing on retention because "people just aren't buying right now." Chris and Kyle tackle why this is the worst belief to hold right now and the costs of getting complacent.

Chris sits down with Factory Forged Client, Byron, to discuss his time in the Factory Forged Momentum program and how he transformed his business to give him the income, impact, and lifestyle he's always wanted.

Chris discusses the controversy surrounding the CrossFit brand and helps you figure out which path is best to take for YOUR gym.

With the current controversy surrounding CrossFit, many gyms are considering disaffiliating from the company. Chris tackles everything you need to think about when deciding whether or not to rebrand.

Factory Forged client, Michael, increased his revenue by $4,000 in only 2 weeks without spending a penny on advertising. Are you missing out on sales because you don't know how to leverage organic marketing?

Chris sits down with a Factory Forged Client, Dmitry, to talk about his transformation as a gym owner. How was he able to more than triple his membership price and get the income and lifestyle he's wanted for years?

Many gym owners had to quickly shift to online coaching when COVID-19 shut down in-person gyms. Now that gyms are re-opening, they have to navigate hybrid models. This week, Chris discusses how to balance in-person and online memberships so you don't have to work long hours and can still have the maximum impact on your clients.

In order to sell high-ticket memberships, you need to put value on yourself and your expertise, not in-person training. Kyle discusses how to stop holding yourself back from collecting the income you deserve, and how to start valuing your service - your solution to a real, major problem.

You can have all the skills to sell your program, but if you booked calls continually not show up, you never get the opportunity to show those skills off. This week, Kyle tackles the exact process you need to make sure your booked calls are committed to picking up the phone...so you can actually have the chance to sell your program.

Chris tackles the numbers you need to think about when reopening so you can set yourself up to be profitable, whether you're returning online or in-person. He discusses the cost of floating your gym, running small-group classes, running more classes per day, and more.

Are your operating expenses killing you while waiting to reopen? Are you losing members every week and worrying about paying rent next month? Chris and Kyle tackle how to make the best business decisions to not only survive the pandemic, but also take care of your family and your business.

With many gyms reopening, there are a lot of questions and a lot of things to think through. In this episode, Chris talks about the #1 issues facing gym owners and how to avoid leaving money on the table. 

Is offering PT is killing your potential for growth and revenue? You might be trading your time for money and stalling your business.  On today's episode, we discuss why you should stop offering PT and how to continue to make the revenue stream. 

Are missing these steps in your onboarding process keeping you from retaining lifelong members? The sale might be done when they start the program but there's more to do to create a strong member loyalty. Watch as we talk about how to increase member loyalty and member retention to have members who don't leave after 3 months.

Do you feel confident about the value your provide but you know your prices are too low? However, even with low prices people still give you price objections. So what do you do when you feel like your prices are too low?  In this episode, we talk about how to approach pricing your programs for their true value and how to confidently increase your prices.

Do you have 1 signature offer you sell to new members? Or do you confuse them with all your options? A confused buyer does not exist...because they just don't buy.  In this episode we talk about how to set up your memberships so that they're simple, effective and help you make the sale. 

Do sales give you anxiety? If so, you need to watch this episode. There might be some KEY mind shift blocks you need to get past in order to sell your programs with confidence.  In this episode we discuss what you might be believing that is causing anxiety and costing you the sale. 

Do you get nervous when you have to justify your prices? That's how our client felt and then he increased his prices...and confidently enrolled more members.  In this episode, we talk about our client's transformation from "struggling to sell $149/month memberships" to selling higher ticket memberships with confidence. 

Is it profitable to sell supplements? Or is it just another expense that sits on the shelf?    Jason from Driven Nutrition joins us to discuss how to implement a supplement revenue stream ...without spending upfront money or costing you unnecessary time to manage it.

Do you know how to effectively ask your members for referrals? Or do you casually mention it every so often in hopes that they'll refer someone?  In this episode, we'll discuss how to run an effective member referral campaign so that your members feel engaged and bring in lots of prospects to your gym. 

Do you think your prices depend on the size of your gym? Guess what? Your prospects only care about ONE THING. And it's not if you have a big fancy, "state of the art" gym.  In this episode we discuss how to position yourself correctly so that your prospects choose your gym even if you have a very small space. 

Do you think more sign up is the answer to all your problems? There is so much more to lead gen than "more people, more leads."  In this episode, we talk about what you need to understand about generating leads and what to avoid that could be costing you gym in the long run. 

Along the road of owning a gym you learn what do to and what not to do. It's a journey of trial and error.  In this episode, we cover what's worked in for our gyms and the costly decisions you should avoid along the way. 

Is your resistance to marketing costing you growth and revenue?  A lot of gym owners resist learning the very skill that will give them everything they desire out of their gym. Is that you too?  In this episode, Kyle covers some of the blocks you have when it comes to marketing and how to overcome them so that you can start building the gym of your dreams.