The Art of a Profitable Lifestyle Gym

In this episode, I dive into the psychology behind why price is most often the first question people ask when contacting your gym. I'll dissect what new prospects really want from you and why it can feel like price is a make or break answer. Also, don't miss out on hearing how you can influence peoples perception of value and why you're worth more than the average gym by simply sharing...

In this episode, our marketing director talks about the 3 steps you need to work on in order to bring in more leads and interest into your gym. You'll see exactly how these steps stack and how to get better at each one in order to tip the scales and bring in more leads on a weekly basis. Book a call to learn more about Factory Forged Momentum .

Register here:   https://www.factoryforged.com/price-correction

In this episode, we talk about leveraging free (organic) and paid leads to create a marketing system that consistently brings in leads. You want your marketing system to be a combo of free and paid marketing strategies. But you want to be strategic in how you're spending your ad dollars. I'll introduce a concept I teach inside Factory Forged Momentum called: Optimize First, Buy The Rest. R...

Bringing in consistent leads & revenue is essential for your gym's growth. But sometimes it can be hard to know how and where to get started. In this episode, I talk about 4 steps you can take to build out a marketing system even if you're starting from zero. These 4 steps will get you started in bringing in lead to your gym. Register For Our Upcoming Training Here: https://www.factory...

In this episode, I interviewed my client Nick. When Nick joined Factory Forged Momentum, he was undercharging and didn’t have any systems or organization when running his gym. He didn’t know how to bring new members into his gym consistently and was constantly discounting his rates.  He shares his experience working with us and everything he was able to accomplish in 90 days. From the systems, he...

Your group membership is worth $225+/month, you just don’t see it…yet.  In this episode, I’m making a case and selling you on the value you are already providing, in the hopes that you start seeing it yourself and start charging respectable prices.  I’ll outline the 10 reasons why your group program is worth a profitable price. You’ll see the value you’re already providing and you’ll see the ways...

If you have leads coming into your gym but they’re not converting into booked appointments with qualified members ready to buy…then you have a hole in your process.  In this episode, I’m walking you through how to create ready-to-buy, qualified appointments from the leads you’re getting. You’ll learn the strategies to make the most of your leads coming in so you stop getting ghosted or ignored.  I...

In this episode, we talk about everything keeping you from increasing rates even though you know you’re currently undercharging. I share with you what I did to overcome my price increase fear and how I help my clients make changes so they can start selling at profitable prices to new & existing members.  RESOURCES:  Apply to Factory Forged Momentum to enroll your next 10 members into your simp...

In this episode, we talk about creating a culture of members who will stay long-term. I help you identify how you can optimize your sales process to attract the right type of members and how to continue to deliver a service that members continue to invest in. Book a call to join Factory Forged Momentum: https://factoryforged.com/call

In this episode, we dive into how to speak to the value of your offer when the first question is “how much is it?” I share the mindset you should approach when answering this question as well as the strategy that will engage your leads while also qualifying them.  RESOURCES:  Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/mo...

The only way you will make your career as a group fitness gym owner long-term and sustainable is by learning how to run your business in a way that is sustainable. This will require to you simplify your business model and your strategies. For too long the gym industry has sold you the idea that you have to do “more.” You’re stuck in the cycle of “more leads”, “more sales”, and “more programs.” In...

“More members” isn’t always better. In fact, I would argue that “more” in the group fitness gym space is actually causing more harm than good.  In this episode, we talk about why “filling your gym” is killing your growth and how to actually approach growing your gym.  I share strategies that are sustainable for growing your membership, increasing your profit, and decreasing your workload.  RESOURC...

Being able to generate interest and paying clients in your gym is the most valuable skill you can learn as an entrepreneur.  The skill to market & sell will help you create a long term sustainable career as a gym owner. In this episode, I outline the exact benchmarks to hit when creating leads and how to hit those benchmarks in your marketing.  RESOURCES:  Apply to Factory Forged Momentum to e...

Making business changes in your gym doesn’t just affect you, it affects your members. So how do you make changes without losing trust from your members?  In this episode, we talk about how to strategically make business changes so that your members continue feeling confident and will respect the changes, as well as see enough value and feel the improvements.   Making business changes and decisions...

The most impactful skill a group fitness gym owner can learn is to learn how to sell their group membership at profitable rates. If you can learn how to attract a high-quality lead, enroll them into a $225+/month simple group membership, and keep them long-term, you will be able to build a long-term sustainable career as a group fitness gym owner. You’ll stop having to sell nutrition programs, per...

In this episode, Chris explains why and how he's been able to hold an 80% - 90% close rate selling group memberships priced at $252 - $274/month while doing phone enrollments. A big reason gym owners do in-person intros is that they believe it increases your conversion rates. In this episode, Chris shares his strategies for collecting payment over the phone, scheduling onboarding & making sure...

In this episode, I unpack the the reason why you might not be charging professional prices for your group membership. You'll learn the biggest blocks stopping you and how to overcome them.  Book a call to join Factory Forged Momentum here. 

In 2020, I stopped offering 6-week programs/challenges to new members. I realized they were not profitable and my business and my clients needed more from me. In this episode, I dive into why I made the switch from 6 weeks to 12 weeks, the price change that came with that, and how this change started bringing in group clients who would ultimately stay long-term.  Click here to apply to Factor...

We talk a lot about charging profitable group rates. But what if the rates you're charging are way below profitable group prices? In this episode, we walk you through the process of how to increase your rates by over $100+/month. We break it down into 2 phases that helps you navigate this transition with financial security and fully in integrity.  Book a call to join Factory Forged Momentum.

A lot of gym owners know they need leads in order to grow. But they don't know how many leads it takes. Specifically, in this episode, we talk about how many leads are needed in order to grow your group membership base by a net of 3 people each month. Because there is natural churn, we have to consider what it takes to grow despite the normal churn rate.  Click here to join Factory Forged Mom...

Inside Factory Forged Momentum, we help our clients make their first 10 enrollments into profitable group memberships. But why 10 enrollments? What is the significance of this? In this episode, we dive into why this is the program promise of Factory Forged Momentum and why this is such a marketing moment for our clients.  If you'd like to join Factory Forged Momentum, click here to book your...

A lot of gym owners get into the health & fitness space to change lives. You want to help people transform and you want fitness to be accessible to everyone. So you go into business with a mission to make your services affordable.  In this episode, we unpack what it means to offer affordable prices and how to build a gym business that is serviced centered and profitable. Click here to reg...

A big metric gym owners track is Average Client Value. But tracking his number doesn't tell you the whole story. ACV often distracts you or covers up a more important metric. In this episode, we talk about the biggest metric you're not paying attention to and how it's impacting your business health.  To register for our upcoming training, click here: https://training.factoryforged.com/100ktra...

In this episode, we interview our client Soloman Madron to share his wins in our Factory Forged Momentum program. He shares what's his biggest takeaways were from our coaching, what he was able to create during our time working together and who's he's become in the process.  To join Factory Forged Momentum, click here.