The Art of a Profitable Lifestyle Gym

In order to enroll high-quality long-term clients, you will need to qualify them. You will need to make sure they are a good fit for your gym and sell them on why your programs are most beneficial for solving their problems. The qualifying process isn’t about getting them in the door or on the phone. It’s about evaluating if that client is even ideal for your gym. If you’re ready to start learning...

In this episode, we explore why it can be hard to increase rates and how you need to start thinking in order to increase your group prices. We about everything from feeling bad charging in the midst of an incoming recession to feeling like your members might leave you. If you've been wanting to increase rates but feel very nervous about it, this episode is for you!  Click here to apply to Fac...

This episode is a solo episode from our Marketing Director, Andrea. We talk about selling to a market full of price shoppers and what to do if your market is highly price-sensitive. Learning how to sell to your market is the most profitable skill you can learn; whether you're in a market of price sensitivity or a market full of competitors, you have to learn how to sell to them. We cover what...

There can be so much you're doing as a gym owner: responding to emails, coaching classes, managing your coaches, planning events, making orders for retail, and the list goes on and on. So what do you do when you don't have time to market your gym? What's the best way to handle this? In this episode, we talk through: why a lot of gym owners have a hard time finding time to market their gym, what th...

Knowing how to build out your team is key to creating long-term business success. Hire too many coaches, too fast and your business feels it. Don't hire enough coaches and you feel the weight of doing everything. In this episode, we talk about which team structure is best for your gym. We also share why we love a part-time-only team and believe running a simple, lean & profitable gym is the be...

In this last episode of our scaling series, we talk about how to set a price point for your group membership that is both profitable and scalable. We dive into what you need to consider and the mindset you need to have in order to confidently charge profitable rates, regardless of the market you live in.  To check out our pricing calculator click here: https://www.factoryforgedgyms.com/profit...

In this episode, we continue the conversation around scaling but go a deeper layer. Delivering your service (solving problems) through scale is so important when you are trying to scale your gym business.  You want to scale your delivery in a way that is better for the client and better for the business. We talk through how to approach scaling your service without sacrificing service & ex...

Too many gym owners get stuck in the growth stage and few transition to scale. But what is "scaling"? And how do you know when you're ready to scale your gym?  In this episode, we talk through how to scale your gym and why it's so important to eventually hop off the "grow" hamster wheel in order to build a scalable business that can support both your income & lifestyle goals. Apply To Fac...

The holiday season doesn't have to be slow. It can absolutely be a time to continue to enroll new members. But you'll only be able to do this if you're still actively marketing, adjusting your messaging & continuing to tell people about your programs. If you've been thinking about just focusing on keeping members engaged in Nov & Dec, this episode is for you. There is a lot more you can do...

Register For Our Upcoming Training: Selling Profitable Group Memberships https://training.factoryforged.com/10-members In this episode, Chris shares why he believes gym owners can & should earn a $100k/year salary and have the flexibility of a 4-day work week. We go into the intentionality you must have in your business model in order to bring in more revenue while improving service quality, h...

Register For Our Upcoming Training: Selling Profitable Group Memberships https://training.factoryforged.com/10-members It can feel really intimidating to think about increasing your prices when you're already losing members to lesser-priced competitors.   At the same time, it's hard to know that you can't keep undercharging for your group program.   In this episode, we dive into wha...

Does your sales process effectively qualify your leads? In this episode, we show the 5 step process that we teach our clients to make sure every booked appointment they have in their calendar is qualified.  Register for our coming free training here: https://training.factoryforged.com/10-members

Over the years, I’ve looked at a variety of different business metrics to help me grow my gym. And while every metric gave me some perspective of what my gym was doing, I wasn’t able to get the big-picture story. It wasn’t until I started looking at these 5 big-picture metrics that I started focusing on the right things to grow my gym. Focusing all my attention on these 5 metrics is what has allow...

The numbers tell you a story. This week, we're talking through the business metrics you need to track on a weekly & monthly basis. If you've ever felt confused about what to do in order to grow your gym, you're likely not tracking your metrics. If you were tracking metrics, you'd never be confused about what to work on because the metrics would tell you. You'd feel very clear & focused on...

In this episode, I talk to my client Robert. He knew he needed to increase his rates but kept stalling. This year, he decided he had to do it. So he worked on making changes to his program & communicating with his membership. He shares his story of how it all went, what he learned and how he came out of it.  Apply to Factory Forged Momentum here . 

In this episode, we talk about how to know when you cancel a class time. Should you wait it out? Will people leave? Is it worth it to keep running it? It's hard to know exactly when to do it but we go over some things to think through and what to consider as you're building out your class schedule.  And if you're interested in applying to Factory Forged Momentum, click here . 

In this episode, we talk about marketing your gym. Everything from creating a simple process to taking more ownership over your marketing efforts. Marketing your gym can feel like a daunting task. But learning this skill set is what will create the results you want in your gym. Tune in! To apply to Factory Forged Momentum, head to www.factoryforged.com/momentum . 

How To Grow Your Autopay By $2,000/Month And Get All Your Members Paying The Same Rates In The Next 90 Days When: Wednesday, Sept 7th at 1pm EST Register here: https://training.factoryforged.com/newmemberrates

In today's episode, we're talking about how to solve problems through scale. Your gym business will always have problems you will need to solve. But part of building a gym that is simple, lean & profitable is figuring out how to solve problems through scale. We dive into solving onboarding issues through scale instead defaulting to adding 1:1 services.  If you're listening to this in real...

In this episode, we hear from one of our clients, Brandy. Brandy recently finished Factory Forged Momentum - our 3-month marketing & business coaching program for brick & mortar gym owners. Brandy came to us wanting to bring all her existing members into her current member rates, so we focused on doing that for her. We walk her through our step-by-step process & I'm excited for her to...

Creating revenue & creating profit are not the same thing. They both require you to bring in more money. But how you do it makes all the difference. In this episode we talk about how to use your group fitness coaching program to bring in profit...not just revenue.  Apply to Factory Forged Momentum here: www.factoryforged.com/momentum Book a 15 min call here:  www.factoryforged.com/bo...

Do you have a Cheesecake Factory menu of program options? From group classes to PT to nutrition programs to bootcamp classes. You are not the Cheesecake Factory. You are a business that offers a valuable, life-transforming results. But that message is getting lost with all your offers. If you're only offering lots of programs because you "need to bring in more money," then this episode is for you....

In order to enroll people into your group program, they need to find it valuable. So your job as a gym owner is understand who are your group clients and what do they find valuable. In this episode, we break all of that down.  Apply to Factory Forged Momentum, www.factoryforged.com/momentum

All my clients who increase their group rates go through the same process. They know they want to increase rates but they're afraid of what will happen if they do. They experience: uncertainty, anxiety, worry, guilt. All the emotions that comes when making a new decision. In this episode we dive into how to navigate those emotions and how to continue to make the decisions your business needs despi...

Too often marketing is outsourced too soon. At Factory Forged, we believe learning how to market is a part of your role as a gym owner & entrepreneur. Because when you learn how to market, how to create interest & demand in your offer...you'll always feel in control of your business. In this episode we talk about the ins & outs of marketing and how to develop a marketing mindset. ...