The Art of a Profitable Lifestyle Gym

Picking up from last week, I'm outlining every stage of my gym & what I was charging. Then I'm talking about what I did and when I increased rates. If you're ready to increase the value & rates of your group program, apply to Factory Forged Momentum . 

In the next 2 episodes, I will be sharing my journey in increasing my group prices. I started my gym in 2008 charging $99/month. In 2022, I am charging $273/month for my group memberships (no 1:1/PT included in this offer).  Here is the link to register to my upcoming training: https://training.factoryforged.com/10-members

Does it feel frustrating when you're trying to explain your coaching program but prospects want "just CrossFit classes"? In this episode we dive into how to lead the conversation & showcase the value of your coaching program.  Even to someone who's experienced with CrossFit or group training. If you want to learn how to build a simple, lean & profitable gym, apply to Factory Forged Mo...

Making more sales is great. But it’s sometimes not what you need to create long term success. In this episode, we talk about the difference between creating profitable revenue vs debt generating revenue. Again sales are great. But financial security only comes when you create the right type of revenue. If you want your gym to give you consistent paycheck & be able to provide financial security...

Everyone has a CAC. Whether they realize it or not is another story. In this episode we dive into how to calculate client acquisition cost (CAC) and how to use it to determine your pricing. We also dive into LTV and why using this metric can give you a simplified overview of how well your gym is doing.  Apply to Factory Forged Momentum here: www.factoryforged.com/momentum

Entrepreneurship comes with a lot of different seasons. But what most people don't know is that you're not alone in experiencing all that business has to offer. In fact, you're likely to experience the same things as many entrepreneurs. A UK study showed common stages that most businesses experience. In this episode we go into 5 stages you likely have (or are) experiencing in your gym and how to m...

Group fitness can be a broad term. As small group fitness gym owners, we can get lost in the overgeneralization of "group fitness." In this episode, we differentiate the two and help you understand why your competitive advantage. We also help you see that you can't charge large group prices for a small group experience.  If you're ready to start building financial security through gym ownersh...

A price increase can be made easier or harder with the support of your team. That’s why a key part of doing a price increase is getting your team onboard. In this episode, we talk about how to prepare your team for a price increase, how to build their confidence & how to make sure they're clear on why you're moving in this direction.  If you’re ready to build a gym that is simple, lean an...

We've all experience what it's like to get the "how much is it!?" question right off the bat. It feels so heavy. On one side, we want to be transparent & upfront about our prices. On the other hand, we want to showcase our value before showing our price to not scare away the clients. In this episode, we dive into when to share your prices and how to build confidence in your price point...no ma...

When it's all said and done you want your business to provide you with: financial freedom & lifestyle freedom. There are many ways to get here. But the method we recommend is by building a simple, lean & profitable gym. This type of gym allows you to bring home the income you want, have the lifestyle freedom you desire while also providing a valuable service & transformation for your c...

A big part on having a high retention is only letting in members who understand the long term vision of health & fitness. That is why we make sure to qualify all our prospects. To ensure that every enrollment appointment or No-Sweat Intro is a high quality conversation. In this episode, we talk about the importance of qualifying, how to identify your ideal client and the steps to take in order...

Switching from hiring full time employees to building a team of only part time coaches was a game changer. I went from managing & creating roles for my full time employees while always feeling like I wasn't able to pay them what they wanted. To building a culture of passionate part timers who come to coach ready & excited. Tune in as I walk you through how to build a team of full part time...

If you would like to register for our free training on Wed, April 27 at 1pm EST, click here: https://training.factoryforged.com/profitable-rates

Time is the most valuable asset. That is why I am very strategic with how I structure the programs at my gym. I want to offer high quality service without 1:1 support needed. The way to do this is by creating a group program that can scale. In this episode of the podcast, we talk about what that looks like. How to create a group program where you can deliver a high quality service while working le...

In this episode, we talk about undercharging for your group programs. We also discuss the limiting money beliefs that contribute to keeping your prices low and how to overcome them. If you know you've wanted to increase rates but you still haven't, this episode is for you.  And if you're ready to start building a gym that is simple, lean and profitable, apply to our 12 week marketing & in...

In this episode, we're diving into the 3 biggest issues in the brick & mortar gym space. We talk about how these issues play into each other and fuel the other. Oftentimes, we try to fix our gym's my only focusing on 1 of these issues. Maybe even 2. But we avoid the one that makes all the difference. This episode will show you want to look out for and how it's all impacting you & your busi...

We want to create careers for our coaches. But sometimes, that's coming at a cost. We are too invested in creating career and often put ourselves last. In this episode, we talk about how to create a professional career & salary for you the gym owner. As well as the mindset blocks that get in the way of putting yourself first in your business.  To learn more about our 12 week marketing &am...

One of the hardest business decisions I had to make was talking to my members about increasing my prices. I increased my rates from $175/month to $235/month to now $252/month over an 18 month period. This wasn't the easiest decision. But it has been the decision that has impacted my life & business most. In this episode we talk about the mindset blocks & thoughts that come up when you're f...

The biggest bottleneck facing gyms right now is running a PT first model in order to onboard new clients. In my experience, 1:1 PT sessions are not necessary in order to keep clients safe. Client can have a safe onboarding experience using a Group Baseline Onboard. And this onboarding process is also scalable. In this episode, we talk through how to run a Group Baseline Onboard. Especially, if you...

If you are listening in real time, register for the free coaching call here: https://training.factoryforged.com/freecoachingcall See you there!

A lot of gym owners pick their prices based on their local market. They don't want to be the cheapest but also not the most expensive. "Somewhere in the middle" is typically just right. The problem with this strategy is that you are choosing a price based on external factors when you should really be choosing a gym based on internal factors. In this week's episode, we show you how charge a profita...

A lot of growth bottleneck issues arise because a lot of new enrollments get stuck in the “onboarding” stage. Everyone does “PT first” to prepare new members for group classes. But what if your program was actually built for your ideal client to step right into without so much 1:1 attention? In today’s episode we discuss the importance of programming and how to optimize safety & onboarding sys...

I went from charging $175/month to $225/month to $255/month for my group fitness program. I did this without adding PT or offering nutrition check ins. I added so much value to my programs which allowed me to effectively scaled my group fitness program. I obsessed over the question, "how can add more value without adding more time, energy & effort?"  In this episode we talk about scaling...

The sale doesn’t stop when someone has paid you. In fact, you’re always selling your clients on your value. One of the most critical times to sell more is immediately after they have paid. That is when onboarding begins and the client goes through an onboarding journey that shapes how they view your program. In this podcast we cover, what to understand about your onboarding system and what you can...

Simplicity gives you profit. The more simple your gym is to run, the more profitable you will be. In today's episode, I share how I got to a $10k/month in owner's pay by only selling 1 program. This is a strategy I teach my clients: 1 Program, 2 Options. It's the key to running your a simple, profitable & lean gym.