The Art of a Profitable Lifestyle Gym

How do you know when (and if) you’re ready to add more programs? Most gym owners started with only offering group training at their gyms. But somewhere along the line they felt like they “needed” to add more programs because group training just wasn’t enough to reach their revenue goals. In this episode, we talk about how to know when it’s time to add other programs. And if it’s really necessary f...

If you can't figure out how to retain you clients, your business will always feel unstable. A big issue gym owners run into is having member drop every single month. However, the problem doesn't always start when someone sends you a cancellation email. The problem usual started way before that. In this episode we unpack what might be happening before someone drops & what 2 strategies can help...

Hiring as a business owner requires a certain skillset. The skillset of building, leading & managing. Over the past 12 years, I’ve hired & managed multiple teams. And I’ve come to realize something. There is an ideal type of team to build if you’re trying to grow your brick & mortar gym. In this episode, I talk about how to build a team that supports you, the business and creates the b...

Too many times we get wrapped up in "more is better" mentality. More leads, more sales, more classes. But this type of thinking will lead to: doing a lot of work and seeing little return.  In this episode, we talk about how running a simple group-centered gym model starts with optimizing your class schedule. We discuss why 27 classes is the ideal amount of class times to run and why anything...

There are many definitions or "breakeven" or "profitable." But it all comes down to how you are defining them. In this episode, we talk through how what "breakeven" and "profitable" mean and what each benchmark should be if you want to create a gym that gives you consistent & growing personal income.  If you're ready to grow your gym into a profitable & steady business that can suppor...

In this episode, we discuss the issues we see with program that offer to "do it for you." This clashes with the skills & systems you need to build before you can outsource and have someone do it for you. We talk about when to outsource and when to be knee deep in creating & developing the skills you need as an entrepreneur.  There's a difference between someone coaching you to become...

A big strategy I have used at my gym for the past 10 years is the strategy of "overdelivering." I strive to make my service such a great deal that my clients feel like they are getting more value than they actually pay for. This has been instrumental when I raise rates because it allows me to justify a price increase when we constantly overdeliver on the service.  In this episode, listen as I...

As your life changes, the way you run your business will also have to change. It's one thing to run your gym when you're single. It's another to do it when you're in a serious relationship. And it's a completely different game when you're starting a family.  Each of life will require different things from you. They will all require that you give less time to the gym and more time to your life...

You don't need personal training to make good money.  You don't need personal training to keep clients safe.  In this episode we talk about why personal training is actually creating a revenue bottleneck at your gym. We dissect all the ways why PT might not be the best business model for you to run, especially if you want to have a lifestyle of freedom.  We also cover the best way t...

Going into the new year, a lot of gym owners are thinking about increasing rates. This is a great opportunity to increase prices, especially if you feel underpriced. However, there's a wrong way to do this and that is by making an uninformed business decision.  In this episode we discuss, why increasing only by $15-20/month is not a good idea and how to calculate the profitable rate for your...

A lot of gym owners don't have a problem increasing rates to new members. But when it comes to existing or "OG" members, this can be a whole different story. It can be a scary and daunting feeling to have the price conversation with your 5, 6, 7 or even 10 year clients. In this episode, we talk though increase rates to the OG members using the P.P.R Method. This strategy has helped our clients suc...

A simple business will lead to more profit. You don’t need to sell programs & PT sessions to create the life & income you want. You need a simple business model. That is the first step we help our clients achieve. We take everything out of the gym that doesn’t need to be there. And double down on everything that actually matter. For us that is growing your core group program . In this podc...

A lot of gym owners are stuck in the growth phase and haven't transitioned to the scale phase. But if you are trying to grow profitable gym business that gives you financial stability & time freedom, you need to transition to scaling. In this episode, we dive into how to know if you're stuck in the growth stage and what you need to do in order to transition to scale. And if you're not in our F...

In this episode, Chris & Andrea discuss how to increase your average client value. We go over the things you need to consider when doing this in order to make profitable decisions for your business. We also cover the difference between average client value and average membership value and which you want to focus on first.  If you're not already, join our FB group: The Art of a Profitable...

In this episode, Andrea talks about pricing strategy and the beliefs that might be getting in your way. Group training only works when it's rightly priced, which is why we focus on helping our clients increase their rates. We talk through some common misconceptions as well as the what it takes to really build a profitable lifestyle gym.  If you're not already, join our FB group: The Art of a...

In this episode, we discuss CrossFit's new health care service. We dive into what it is, how it works and how it can blend with your memberships. But we also discuss the impact this program could have your your own gym and what do know and understand about it.  Join our FB group! We give out weekly trainings, "on the ground" strategies and what's currently working in the brick & mortar sp...

In today's episode, we talk through how to set up a marketing system that consistently generates leads for you. We break it down to help you understand how it all comes together and what you need to do in order to get this set up for your gym.  Join us in our FB group: www.factoryforged.group

In this episode we talk about converting. How do we take a cold lead and warm them up so they are ready to come in to your gym or get on the phone with you. We go through the key steps you don't want to skip in order to consistently have people in your pipeline. If you're interested in growing your brick & mortar gym but need coaching on how to market your gym and how to build business systems...

In this episode we talk through how to price your memberships so that you are profitable. We walk you through the numbers you need to consider, the staff & capacity you have, in order to get to a price point that will help you grow your gym. We also talk about the mindset because a price increase and how to prepare to communicate with your members.  If you're ready to join our 12 week mar...

In this episode we talk about how to efficiently & effectively onboard clients. The "PT first" approach isn't the most profitable way. But what if there was a way to both keep clients safe? AND onboard is a way where you're not trading so much of your time onboarding every single client. Or paying coaches to do it.  If you're ready to start building a Lifestyle Gym that gives you $5k/mont...

We're diving into every system that makes up the Lifestyle Gym Framework. We start with the most important part of the equation. Creating a transformational program that gives you the confidence you need to sell it & deliver the most value to your clients. This is the first step in building a business of service & quality.  Make sure to request to join our FREE FB Group: The Art of a...

Have you ever wanted someone to just tell you what to do when it comes to business? In today's episode we talk about the Lifestyle Gym Framework. A simple 5 step process to building a gym that gives you the professional salary you need to live the lifestyle you want. Make sure to join our FREE FB group, The Art of a Profitable Lifestyle Gym .  And if you're ready to start working with us, app...

In this episode we talk about the idea that "more is better" and how to actually run your gym in a way that makes the most sense for you. We dive into how to focus on the RIGHT things instead of just doing "MORE."  To apply to work with us, head to: www.factoryforged.com/apply We'll show you how to make a $5k/month income & $5k/month in gym profit...without working all the time.

In this episode, we dive into why so many brick & mortar gym owners continue to run "PT first" before onboarding clients to group. And we discuss a different way to keep clients safe & systemize your onboarding process.  To apply to work with us, head to: www.factoryforged.com/apply We'll show you how to make $5k/month income and $5k in gym profit...without working all the time. 

This episode is a treat! We interviewed Jordan, one of my clients who has completely turned his gym & life around by implementing the Lifestyle Gym Model. He went from losing almost all his members in 2020 and dropping to $5k/month in revenue to growing back up to $35k/month in revenue all while working less and spending more time with his family.  To apply to work with us, head to: www.f...