The Agency Leadership Podcast with Gini Dietrich and Chip Griffin

Chip and Gini discuss the need for managers to support and mentor their employees, leveraging both internal and external resources, and the value of making time to mentor individuals outside one's own organization. Continue Reading → The post ALP 261: How to get your team the mentorship they need appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the complaint from owners that AI is preventing junior employees from learning how to do their jobs the right way. Continue Reading → The post ALP 260: AI no threat to agency employees learning fundamental skills appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the importance of satisfaction from the work you do for clients, both for agency owners and their teams. Continue Reading → The post ALP 259: The value of getting satisfaction from client work appeared first on FIR Podcast Network .

In this episode, Chip and Gini address the topic of pivoting for small agencies in response to changing economic and political climates. Continue Reading → The post ALP 258: Should your agency pivot to a new focus amid economic shifts? appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the pros and cons of agencies doing subcontracted work for other agencies. Continue Reading → The post ALP 257: Should your small agency be subcontracting for larger agencies? appeared first on FIR Podcast Network .

Chip and Gini discuss a Reddit user’s question about managing a $2 million account and emphasize the importance of involving key team members throughout the business development process, rather than afterward. Continue Reading → The post ALP 256: Mastering Client Staffing for Small Agency Success appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the findings from the SAGA quarterly survey of small agency owners. Continue Reading → The post ALP 255: What the Q4 SAGA Survey tells us about agency talent appeared first on FIR Podcast Network .

In this episode, Chip and Gini delve into the importance of empathy in agency management. Continue Reading → The post ALP 254: Agency owners need to put themselves in other people’s shoes appeared first on FIR Podcast Network .

Chip and Gini explore whether agencies should charge more upfront for initial work and creative approaches to managing client expectations and financials. Continue Reading → The post ALP 253: Should your agency charge new clients a startup fee? appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss PR professionals wanting a seat at the table when it comes to business decision-making. Continue Reading → The post ALP 252: Strengthening your PR agency’s role in business decisions appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the common challenges agencies face in obtaining timely feedback and necessary information from clients. Continue Reading → The post ALP 251: What to do when clients don’t get your agency what it needs to succeed appeared first on FIR Podcast Network .

In this episode, Chip and Gini share specific examples of agency owners breaking or ignoring rules that they don’t like — or that clients may pressure them to bypass. Continue Reading → The post ALP 250: Are you playing with fire as an agency owner? appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss strategic planning for growing an agency in 2025. Continue Reading → The post ALP 249: Planning for agency growth appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the critical aspects of onboarding new clients in the agency world. Continue Reading → The post ALP 248: Onboarding agency clients the right way appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the importance of having clear alcohol policies in agencies. Continue Reading → The post ALP 247: Balancing booze and your agency business appeared first on FIR Podcast Network .

In this episode, Chip and Gini explore the challenges of ageism within the PR and marketing industries, with a focus on agencies. Continue Reading → The post ALP 246: Agencies and ageism appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss results from the SAGA Q3 Agency Owner Survey. Despite a difficult year, the survey reveals widespread optimism among small agency owners regarding future revenue and profit growth. Continue Reading → The post ALP 245: Q3 agency owner survey shows overall optimism, but dissatisfaction with state of business development appeared first on FIR Podcast Netwo...

In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach. Continue Reading → The post ALP 244: Why one-size-fits-all advice doesn’t work for agencies appeared first on FIR Podcast Network .

Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits. Continue Reading → The post ALP 243: Turning agency reporting into a profit center appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement. Continue Reading → The post ALP 242: Using LinkedIn effectively to grow your agency appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the pivotal role of trust within agency teams. They explore common scenarios where agency owners struggle with trusting their employees, often due to micromanagement tendencies, ill-defined roles, or unrealistic expectations. Continue Reading → The post ALP 241: Do you trust your agency team members? appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the importance of asking "So what?" and how it can lead to more effective decision-making for agency owners. Continue Reading → The post ALP 240: Unlocking agency potential by asking “So What?” appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients. Continue Reading → The post ALP 239: Does email marketing work for agencies? appeared first on FIR Podcast Network .

If you’re a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can’t be avoided. Continue Reading → The post ALP 238: What to do when your agency can’t avoid responding to an RFP appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing. Continue Reading → The post ALP 237: Who Should PR Agencies Report To? appeared first on FIR Podcast Network .