The Agency Leadership Podcast with Gini Dietrich and Chip Griffin

In this episode, Chip and Gini offer suggestions for how to stop being the bottleneck at your agency. Continue Reading → The post ALP 311: How can agency owners hold themselves accountable? appeared first on FIR Podcast Network .

In this episode, Chip and Gini make the case that the bar for genuine human interaction has dropped so low, clearing it will make you stand out. Continue Reading → The post ALP 310: In the age of AI, people skills matter more than ever appeared first on FIR Podcast Network .

In this episode, Chip and Gini ask if you were on the receiving end of your own agency’s processes, would you be happy? Continue Reading → The post ALP 309: Is your agency easy to work with? appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss how AI is allowing agencies to increase their PESO Model capabilities. Continue Reading → The post ALP 308: Using AI to extend your agency’s PESO Model expertise appeared first on FIR Podcast Network .

In this episode, Chip and Gini cover the practical and emotional side of client departures, from the moment you get the news to the lessons you take away. Continue Reading → The post ALP 307: What to do when a client “fires” your agency appeared first on FIR Podcast Network .

In this episode, Chip and Gini dig into the numbers and find the gap between how owners think they’re using AI and the reality of what’s happening inside their businesses. Continue Reading → The post ALP 306: What the Agency AI Survey results mean for PR and marketing firms appeared first on FIR Podcast Network .

In this episode, Chip and Gini explore how to use AI tools as more than just a content machine. Continue Reading → The post ALP 305: How agency owners can use AI as an always-on thought partner appeared first on FIR Podcast Network .

In this episode, Chip Griffin and Gini Dietrich look at the sacrifices owners make on behalf of their teams and why those sacrifices often create more problems than they solve. Continue Reading → The post ALP 304: Stop making sacrifices your agency doesn’t need you to make appeared first on FIR Podcast Network .

Agency owners who show up prepared to have a real conversation before pitching solutions will stand out. Continue Reading → The post ALP 303: Preparing for your agency’s group presentations and pitches appeared first on FIR Podcast Network .

In this episode, Chip and Gini dig into what's happening with entry-level hiring right now, and why the answer can’t be to stop hiring junior staff altogether. Continue Reading → The post ALP 302: Rethink entry-level hiring to succeed in the AI era appeared first on FIR Podcast Network .

In this episode, Chip and Gini dig into five words that should matter to agency owners: leadership, management, accountability, responsibility, and authority. Continue Reading → The post ALP 301: Five words every agency owner needs to understand appeared first on FIR Podcast Network .

In this episode, Chip and Gini review the themes that have defined the show and reflect on how their thinking has shifted. Continue Reading → The post ALP 300: 300 episodes in: what’s changed, what hasn’t, and what we got wrong appeared first on FIR Podcast Network .

In this episode, Chip and Gini break down why problem-solving ability should be the primary hiring criterion, especially as AI makes technical skills easier to acquire and offload. Continue Reading → The post ALP 299: Hire people who understand how to solve problems appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss Chip’s “ Build to Own ” philosophy as a counterpoint to the built-to-sell mindset. Continue Reading → The post ALP 298: Build the business you want to own, not the one you hope to sell appeared first on FIR Podcast Network .

In this episode, Chip and Gini dissect the holding company's "brilliant innovation" with the appropriate level of sarcasm, then pivot to the actually interesting question buried in the announcement: how should agencies price around AI? Continue Reading → The post ALP 297: Holding companies discover retainers, call them “subscriptions” appeared first on FIR Podcast Network .

In this episode, Chip interviews Gini about the newly updated PESO Model certification and what’s changed in how organizations should think about paid, earned, shared, and owned media. Continue Reading → The post ALP 296: The PESO Model evolves for the AI era (and why your website isn’t dead) appeared first on FIR Podcast Network .

In this episode, Chip and Gini dig into why ideas that sound compelling in theory often create unintended consequences in practice. Continue Reading → The post ALP 295: Building the ideal agency: wrestling with the tough decisions appeared first on FIR Podcast Network .

In this episode, Chip and Gini come out swinging with a wake-up call for the agency community: the ground is shifting faster than most are willing to admit, and the window for meaningful adaptation is closing. Continue Reading → The post ALP 294: Wake up or get left behind: AI is forcing your hand appeared first on FIR Podcast Network .

In this episode, Chip and Gini tackle the unsexy but critical task of auditing your agency's website content. Continue Reading → The post ALP 293: Stop letting your website embarrass you appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the importance of agency owners reflecting on the reasons they started their businesses and how those motivations can inform current strategies. Continue Reading → The post ALP 292: Rediscovering your agency’s founding spark appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the importance of strategic planning for 2026. Continue Reading → The post ALP 291: Embracing innovation to survive and thrive in 2026 appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the  the challenges of finding skilled, reliable employees who align with agency values. Continue Reading → The post ALP 290: Balancing skills and personality when hiring a new team member appeared first on FIR Podcast Network .

In this episode, Chip and Gini tackle the difficult subject of firing an underperforming and problematic employee. Continue Reading → The post ALP 289: Firing underperforming team members appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the growing concerns surrounding AI in the agency world. Continue Reading → The post ALP 288: AI myths agencies must avoid appeared first on FIR Podcast Network .

In this episode, inspired by a  newsletter from David C. Baker , Chip and Gini discuss the authentic motivations and realities behind agency mission statements and values. Continue Reading → The post ALP 287: Do agency mission and values statements matter? And is yours even accurate? appeared first on FIR Podcast Network .