The Agency Leadership Podcast with Gini Dietrich and Chip Griffin
The Agency Leadership Podcast with Gini Dietrich and Chip Griffin
Gini Dietrich and Chip Griffin explore the highs and lows and ins and outs of running an agency.
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The Agency Leadership Podcast with Gini Dietrich and Chip Griffin
Category
Podcast website
Latest episode
Jun 29, 2026
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Episodes
ALP 286: Are you ghosting your own agency? 27.10.2025 21:37
In this episode, Chip and Gini discuss a Reddit post about an agency leader going MIA and the repercussions for the team. Continue Reading → The post ALP 286: Are you ghosting your own agency? appeared first on FIR Podcast Network .
ALP 285: Outbound sales & your agency 13.10.2025 19:50
In this episode, Chip and Gini address a listener’s question about the opportunities for growing an agency through outbound sales. Continue Reading → The post ALP 285: Outbound sales & your agency appeared first on FIR Podcast Network .
ALP 284: Avoiding your agency’s own AI bubble 06.10.2025 18:47
In this episode, Chip and Gini discuss the impact of AI on small agencies, focusing on the high expectations and possible disappointments it poses. Continue Reading → The post ALP 284: Avoiding your agency’s own AI bubble appeared first on FIR Podcast Network .
ALP 283: What to do when your client contact isn’t the problem 29.09.2025 22:40
In this episode, Chip and Gini discuss how to handle situations when the problems affecting an agency’s client relationship stem from external contacts like procurement, IT, or the sales team. They emphasize treating client contacts as allies and not enemies, and provide strategies to navigate bureaucratic hurdles and internal politics. The discussion covers creative problem-solving...  Conti...
ALP 282: Stop providing solutions before understanding your client’s challenges 22.09.2025 20:54
In this episode, Chip and Gini discuss the common practice of providing free proposals and baseline ideas to clients. Continue Reading → The post ALP 282: Stop providing solutions before understanding your client’s challenges appeared first on FIR Podcast Network .
ALP 281: Supporting team members with mental and physical health challenges 15.09.2025 23:02
In this episode, Chip and Gini discuss how agency owners should handle employees with physical and mental health concerns. Continue Reading → The post ALP 281: Supporting team members with mental and physical health challenges appeared first on FIR Podcast Network .
ALP 280: Handling early client contract terminations with finesse 08.09.2025 18:40
In this episode, Chip and Gini discuss how to manage situations where clients want to terminate contracts early. Continue Reading → The post ALP 280: Handling early client contract terminations with finesse appeared first on FIR Podcast Network .
ALP 279: Setting client expectations in the AI era 11.08.2025 19:30
In this episode, Chip and Gini explore the impact of AI on client expectations. Continue Reading → The post ALP 279: Setting client expectations in the AI era appeared first on FIR Podcast Network .
ALP 278: What to do when agency employees continue to over-service clients 04.08.2025 18:23
In this episode, Chip and Gini focus on the issue of employees over-servicing clients. Continue Reading → The post ALP 278: What to do when agency employees continue to over-service clients appeared first on FIR Podcast Network .
ALP 277: You don’t need to be a visionary, but it helps to have a vision for your agency 21.07.2025 18:39
In this episode, Chip and Gini discuss the importance of having a clear vision for where an agency is headed while also acknowledging the need for strong operational skills. Continue Reading → The post ALP 277: You don’t need to be a visionary, but it helps to have a vision for your agency appeared first on FIR Podcast Network .
ALP 276: How to handle unsolicited agency acquisition emails 14.07.2025 22:14
In this episode, Chip and Gini discuss the frequent occurrence of receiving offers to buy agencies and how to handle these communications. Continue Reading → The post ALP 276: How to handle unsolicited agency acquisition emails appeared first on FIR Podcast Network .
ALP 275: How to handle your team when they don’t love your clients 30.06.2025 17:54
In this episode, Chip and Gini discuss the challenges of dealing with team members who may not be enthusiastic about the clients or the work your agency is doing. Continue Reading → The post ALP 275: How to handle your team when they don’t love your clients appeared first on FIR Podcast Network .
ALP 274: Turning employee departures into opportunities 23.06.2025 19:29
In this episode, Chip and Gini discuss how agency owners should handle situations when an employee resigns. Continue Reading → The post ALP 274: Turning employee departures into opportunities appeared first on FIR Podcast Network .
ALP 273: Ensuring AI is an asset — not a liability — for your agency 16.06.2025 19:08
In this episode, Chip and Gini highlight the challenges and potential pitfalls of over-relying on AI for content creation in PR and marketing. Continue Reading → The post ALP 273: Ensuring AI is an asset — not a liability — for your agency appeared first on FIR Podcast Network .
ALP 272: Why agencies get brought in too late by clients — and what to do about it 09.06.2025 18:33
In this episode, Chip and Gini delve into the challenge of agencies being brought in late on client projects. Continue Reading → The post ALP 272: Why agencies get brought in too late by clients — and what to do about it appeared first on FIR Podcast Network .
ALP 271: Can agency team members be more strategic? 19.05.2025 18:22
In this episode, Chip and Gini discuss whether or not employees can be encouraged to be “more strategic”. Continue Reading → The post ALP 271: Can agency team members be more strategic? appeared first on FIR Podcast Network .
ALP 270: Limiting scope creep from the start 12.05.2025 19:06
In this episode, Chip and Gini delve into the topic of scope creep in agencies. Continue Reading → The post ALP 270: Limiting scope creep from the start appeared first on FIR Podcast Network .
ALP 269: Pricing psychology for agency clients 05.05.2025 21:50
In this episode, Chip and Gini discuss the psychology of pricing within agencies. Continue Reading → The post ALP 269: Pricing psychology for agency clients appeared first on FIR Podcast Network .
ALP 268: Identifying and managing agency owner burnout 28.04.2025 19:01
Chip and Gini explore the different types of burnout, including cyclical and long-term burnout, and offer strategies to identify, cope with, and prevent it. Continue Reading → The post ALP 268: Identifying and managing agency owner burnout appeared first on FIR Podcast Network .
ALP 267: Agency owners review 2024 performance, assess outlook 14.04.2025 19:14
In this episode, Chip and Gini discuss the latest quarterly SAGA owner survey, which provides a mixed bag of results for agencies. Continue Reading → The post ALP 267: Agency owners review 2024 performance, assess outlook appeared first on FIR Podcast Network .
ALP 266: Preparing your agency for an uncertain future 31.03.2025 20:29
In this episode, Chip and Gini discuss what agency owners can do to weather the current climate of economic uncertainty and potential recession. Continue Reading → The post ALP 266: Preparing your agency for an uncertain future appeared first on FIR Podcast Network .
ALP 265: Choosing the right exit strategy as an agency owner 17.03.2025 21:06
In this episode, Chip and Gini explore strategies for agency owners contemplating an exit plan. Continue Reading → The post ALP 265: Choosing the right exit strategy as an agency owner appeared first on FIR Podcast Network .
ALP 264: Managing remote workers without micromanaging 10.03.2025 22:07
In this episode, Chip and Gini discuss the ongoing challenge of managing remote workers in the PR and marketing agency world. Continue Reading → The post ALP 264: Managing remote workers without micromanaging appeared first on FIR Podcast Network .
ALP 263: Using AI the right way for agency biz dev 03.03.2025 18:34
In this episode, Chip and Gini discuss the practical uses and pitfalls of AI in agency lead generation and business development. Continue Reading → The post ALP 263: Using AI the right way for agency biz dev appeared first on FIR Podcast Network .
ALP 262: What freelancers should know before they become agency owners 24.02.2025 16:58
In this episode, Chip and Gini discuss the transition from being a freelancer to an agency owner. Continue Reading → The post ALP 262: What freelancers should know before they become agency owners appeared first on FIR Podcast Network .
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