The Agency Leadership Podcast with Gini Dietrich and Chip Griffin

In this episode, Chip and Gini examine whether agencies have hit ‘peak strategy’ as suggested recently by Blair Enns. Continue Reading → The post ALP 236: Have agencies listened too well to the “be strategic” mantra? appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it. Continue Reading → The post ALP 235: AI should be your agency’s friend, not foe appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election. Continue Reading → The post ALP 234: Adapting your agency for risk-averse clients appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the importance of ensuring that no one in an agency, including owners and key employees, is too indispensable to take time off. Continue Reading → The post ALP 233: Building an agency culture where everyone can take time off appeared first on FIR Podcast Network .

Don’t sugarcoat it when writing up a job description or interviewing potential new hires – painting a rosy picture that doesn’t match reality will only cause you headaches down the road. Continue Reading → The post ALP 232: Setting honest expectations for your agency employees from the start appeared first on FIR Podcast Network .

Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do. Which means that as an owner, you need to evolve the way you communicate with and manage them. Continue Reading → The post ALP 231: Agencies need to adapt to effectively manage Gen Z employees appeared first on FIR Podcast Network .

Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit. Continue Reading → The post ALP 230: Should you start your own agency because your boss is making too much off of your work? appeared first on FIR Podcast Network .

Chip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees. Continue Reading → The post ALP 229: What new rules on overtime and non-competes mean for agencies appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the importance of balancing senior and junior hires in agencies, highlighting the pros and cons of primarily staffing with senior level talent. Continue Reading → The post ALP 228: Should your small agency hire senior-level pros? appeared first on FIR Podcast Network .

Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business. Continue Reading → The post ALP 227: Building trust and letting your team shine appeared first on FIR Podcast Network .

Chip and Gini discuss the intricacies of fractional leadership roles within clients. Continue Reading → The post ALP 226: Should your agency sell itself as a fractional CxO to clients? appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service. Continue Reading → The post ALP 225: Accepting equity as payment for agency services appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the fear of hiring employees, the implications of using contractors, the financial considerations, and the benefits of having employees. Continue Reading → The post ALP 224: Get over your fear of hiring employees appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the challenges and frustrations of owning an agency, emphasizing the importance of seeking accountability and support, and reflecting on one’s own role in addressing issues. Continue Reading → The post ALP 223: Handling frustration as an agency owner appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the importance of setting clear expectations from the start and being proactive in following up on overdue invoices. Continue Reading → The post ALP 222: How to handle extended payment term requests from agency clients appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss how to get your agency's time under control and offer advice on managing business development and project management to avoid the unnecessary and focus on real value creation. Continue Reading → The post ALP 221: Avoiding time-wasting in your agency appeared first on FIR Podcast Network .

In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies. Continue Reading → The post ALP 220: What recent media layoffs mean for PR agencies appeared first on FIR Podcast Network .

In this episode, Chip and Gini share their perspectives about 2023 — along with things that positioned some agencies for success in what many experienced as a down year. Continue Reading → The post ALP 219: Did your agency have a rough 2023? appeared first on FIR Podcast Network .

When Gini shared in a recent episode that her success has come from doing the same thing for 15 years, a listener pointed out that she has continued to evolve. Continue Reading → The post ALP 218: Agencies succeed through consistency and evolution appeared first on FIR Podcast Network .

In this episode, Chip and Gini talk about the need for agencies to find a sustainable focus and be cautious of riding the wave of the latest type of "hot" agency — including digital, social media, cannabis, crypto, and many others that have come and gone. Continue Reading → The post ALP 217: Are digital agencies dead? appeared first on FIR Podcast Network .

It's not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily. Continue Reading → The post ALP 216: Beware easy-to-sell but hard-to-serve clients for your agency appeared first on FIR Podcast Network .

It seems so alluring to be able to put a Fortune 500 logo on your agency's website. Many of us dream of the creative things that we can do for these household names. Continue Reading → The post ALP 215: Small agencies should beware the big brands appeared first on FIR Podcast Network .

In this episode, Chip and Gini take a question from the SAGA Community on Slack about ways to motivate freelancers just as you do with employees. Continue Reading → The post ALP 214: How to motivate your agency’s freelancers appeared first on FIR Podcast Network .

In this episode, Chip and Gini talk about why it is important for agency owners to have someone outside of the business — a mentor, consultant, coach, friend, or even another agency owner — who can help to play that role. Continue Reading → The post ALP 213: The value of outside perspective to agency owners appeared first on FIR Podcast Network .

If you're anything like Chip and Gini, you have discovered employees doing work for clients that is outside of the scope of work you have agreed to. Continue Reading → The post ALP 212: Hidden overservicing by agency employees appeared first on FIR Podcast Network .