The 10 Minute Dental Marketing Podcast

What was discussed? Quote of the Day: “Life is 10% what happens to us and 90% how we react to it.” – Dennis P. Kimbro Here are 7 Signs That Your SEO Company Is No Good: Meaningless Reports: The company provides reports that are often filled with useless information or complicated speech that is meant to deter you. The reports you receive should be easy to understand and should include useful and v...

What was discussed? Quote of the Day: “Everything you’ve ever wanted is on the other side of fear.” – George Addair SEO has become a lot more geared towards creating content with good value, making sure that content is easily accessible by the search engines, and being a good member of the internet. Here’s what to expect when you hire an SEO / online marketing company: Full Transparency: Nothing s...

Quote of the Day: “The only person you are destined to be is the person you decide to be.” – Ralph Waldo Emerson 11 Tips on How to Make Your Google Adwords Landing Page More Effective: 1. Define your goal: When someone clicks on your ad and is sent to your landing page -- what do you want them to do? Make sure there is a specific goal in mind for that page. 2. Know Your Audience: Your message will...

In this episode, Tyson talks about YouTube and how doctors can use video to connect with patients, and build trust with potential patients. What was discussed? • The quote for the day is: "I would rather die of passion than of boredom." - Vincent van Gogh • Did you know: according to Google, 64% of consumers use video to research a healthcare professional. If you haven’t used it before, then it's...

In this episode, Tyson talks about keywords and how to use them to get more patients. What was discussed? •    The quote for the day is: “Change your thoughts and you change your world” -Norman Vincent Peale •    If you want to show up to the search engines, then show up for the right keywords •    The right keywords help you to convert more patients •    It's important that you don't just focus o...

In this episode, Tyson discusses how he changed his mind regarding his views about Google Ads. What was discussed? •    The quote for the day is: "The only way to do great work is to love what you do." - Steve Jobs •    You shouldn’t rely soley on one form of marketing, including just Google AdWords. •    #1. Google Ads can attract clicks from people with no intention of buying. You are spending a...

In this episode, Tyson talks about the importance of marketing your practice online and what can hap-pen if you don’t do it. What was discussed? •    The quote for the day is: "Strive not to be a success, but rather to be of value." - Albert Einstein •    "I'll get my website up and it should be enough" it might have been enough 10 years ago, but not now. •    It's much harder to get to the top of...

In this episode, Tyson talks about social media and how a doctor can use it to get more patients. What was discussed? •    The quote for the day is: "Whatever the mind of man can conceive and believe, it can achieve." — Napoleon Hill •    #1: Connect. Create a page and promote it. Make sure that people know about that page. •    #2: Create a schedule and then follow it. A social media schedule wil...

In this episode, Tyson talks about call tracking and how you can find out how many calls you are getting from the internet. What was discussed? ·The quote for the day is: “Life is 10% what happens to you and 90% how you react to it.” -Charles R. Swindoll. ·Information details should be consistent through all listings. ·Call tracking provides a data of how many people comes to your site through org...

In this episode, Tyson talks about the 9 online marketing definitions you should know. What was discussed? •    The quote for the day is: “Perfection is not attainable, but if we chase perfection we can catch excellence.” -Vince Lombardi. •    9 online marketing definitions you should know: o    Search Engine Marketing o    Inbound marketing o    Content Marketing o    Social Media Marketing o    ...

In this episode, Tyson talks about the reasons why cheap SEO does not work. Great episode for dentists to listen to as they are often bombarded with SEO pitches. What was discussed? ·The quote for the day is: “Whether you think you can, or you think you can't, you're right.” -Henry Ford. Why Cheap SEO doesn't work: o   No real set strategy o   One size fits a...

In this episode, Tyson talks about the different SEO problems that dentists and other healthcare professionals encounter. What was discussed? ·The quote for the day is: "In order to succeed, we must first believe that we can.” Typical SEO problems: o   You violate Google Guidelines. o   You don’t create good content. o   You don’t promote the...

Using your website to position yourself as an authority in your field will give you a big advantage over your competition. In this episode, Tyson talks about the 5 different ways to make your website more visible. What was discussed? The quote for the day is: "Don't watch the clock; do what it does. Keep going.” -Sam Levenson. 5 ways to get more visibility on your website: o  Speed up your website...

The more visitors on your blog, the more chance you have of increasing your number of patients. In this episode, Tyson talks about the different ways you can get more visitors to your blog. What was discussed? * Quote for the day is: "We may encounter many defeats but we must not be defeated.” -Maya Angelou. Ways to get more visitors: o Be proactive. * Take control. Go out and find people to visit...

In this episode, Tyson tells you how to make your good online marketing campaign great.  What was discussed? * Quote for the day is: "Problems are not stop signs, they are guidelines.”  -Robert H. Schuller. 5 ways to take your online marketing to the next level: o Make your website mobile friendly. *  Almost 50% of website traffic comes from mobile devices, so make sure that your website is compat...

In episode 48, Tyson talks about the ways you can spot and avoid shady dental SEO companies.  What was discussed? * The quote for the day is: "Start where you are. Use what you have. Do what you can.”  -Arthur Ashe.   * Hiring the right company can save you hours of frustration. Ways to spot a shady SEO company:   o They guarantee first page rankings * A first page ranking is an impossible guarant...

It is crucial to understand where your website traffic is coming from. In this episode, Tyson talks about the 4 kinds of traffic and why it is important to use Website Analytics. What was discussed? * Quote for the day is: "Failure will never overtake me if my determination to succeed is strong enough."  -Og Mandino   * Website Analytics put simply is: tracking the behavior of your visitors to fig...

Every business should have a website. In this episode, Tyson talks about the 5 crucial elements for your healthcare website. What was discussed? * The quote for the day is: “Fall 7 times, stand up 8.” 5 Elements of a Successful Healthcare Website: o Contact Form *Every website should have a contact form to filter out spam and easily connect to clients. o Visible phone number * Phone numbers should...

SEO , if done right, can really help you take your business to the next level. In order to get the most out of SEO, choose a company that is familiar with your industry. In this episode, Tyson talks about the 7 questions you should ask an SEO company. What was discussed? ·Quote for the day: “Everything has beauty, but not everyone sees it.” 7 questions to ask an SEO company : o   Can you guarantee...

In this episode, Tyson talks about the 3 strategies you can implement in order for your practice to go beyond page 1 rankings. What was discussed? ·Quote for the day is: “The man on top of the mountain didn't fall there.” - Vince Lombardi. 3 Strategies to Go Beyond #1 Rankings o   Email Marketing o   Utilize Content Marketing o   Use Social Media & Re-targeting ·Email marketing is a powerful t...

SEO , when done right, increases your online presence, giving you higher rankings, and as a result more traffic to your website. In this episode, Tyson talks about the 5 backlink opportunities that can improve your dental SEO performance. What was discussed? ·Quote of the day: “The only person you should try to be better than is the person you were yesterday.” 5 Unique backlink opportunities to im...

Marketing and creativity are a dynamic duo if used correctly. In this episode, Tyson talks about the 7 different ways you can creatively market your practice. What was discussed? ·Quote for the day: “You can’t fall if you don’t climb. But there’s no joy in living your whole life on the ground.” 7 Creative ways a Dentist can market his practice o   Use Postcards o   Provide office tours o   Use vid...

In this episode, Tyson talks about the 8 common Marketing mistakes that dental practices are making. Learn what they are and so you can make the steps to correct them. What was discussed? ·Quote for the day: “Believe you can and you are half way there”. -Theodore Roosevelt. 8 internet marketing mistakes dental practices make: o   Giving mixed messages. o   Failing to listen to potential patients o...

It is essential to market your practice in different ways to make it grow, but how? In this episode, Tyson talks about the 4 different ways you can diversify your marketing campaigns. What was discussed? Quote for the day is "Its not the years in your life that count, its the life in your years". By Abraham Lincoln. 4 ways that a doctor can diversify their marketing campaigns include: o Branch out...

Content marketing is essential to developing your business online. In this episode, Tyson talks about content marketing and how you can develop your own content marketing strategy. What was discussed? Quote for the day is "Every strikeout brings me closer to the next home run". By Babe Ruth Content Marketing is simply marketing with content. Social Media, Blog posts, podcast, videos and presentati...