The 10 Minute Dental Marketing Podcast

What was discussed? Quote of the day: “Feeling blue? Change your color.” 1. Control Costs Controlling your costs might seem obvious but they can easily get out of line if you aren’t careful. Upgrading your software, giving yearly raises, or hiring new staff are just a few ways that costs can sometimes sneak up on you. You have to take your costs seriously, even if some might criticize you or call...

What was discussed? Quote of the Day: “You create your own opportunities.” A Thank You page is a page that you redirect people to after they visit a landing page or fill out a form on your website. Build Trust According to survey from Demand Gem – 97% of B2B buyers said that they gave more credence to content that includes user generated feedback & peer reviews. The Thank You page is one of th...

What was discussed? Quote of the day: “Big shots are only little shots who keep shooting.” – Christopher Morley Content marketing is marketing your practice through content like blog posts, videos, and more. Start Blogging First, head to Pinterest and Scoop.it . Show Some Personality You don’t want your content to sound unhuman. Be shocking, controversial, or just share some of your personality! T...

What was discussed? Quote of the day: “Opportunity does not knock, it presents itself when you beat down the door.” – Kyle Chandler 94% of first impressions are influenced by the design of a site – Research Gate Ask yourself: Is it better to be Fancy or Functional? You can have both but when you start adding a bunch of fancy add-on to your site, you risk the possibility of losing conversions. Acco...

What was discussed? Quote of the Day: “I’m not a product of my circumstances. I am a product of my decisions.” – Stephen Covey It is extremely important for a doctor or dentist to have an excellent online reputation, especially in today’s world. According to internet research, 80% of Americans will use the internet and search for health related information. About 80-85% will trust an online review...

What was discussed? Quote of the Day: “Change your thoughts and you change your world.” – Norman Vincent Peale 1. Assess Your Needs Do you really need to? If a practice has been in business for quite some time and has a solid reputation with a recognizable name, re-branding might not be the best choice. 2. Understand What It Takes It will mostly likely cost around $10,000 for a s...

What was discussed? “Remember that not getting what you want is sometimes a wonderful stroke of luck.” – Dalai Lama Improved User Experience and Copywriting: Good SEO and good marketing understands that the design of the user experience of your site plays an integral part in your campaign. When you have increased traffic to your site that isn’t turning into actual patients, then you have a problem...

What was discussed? Quote of the day: “We can’t help everyone, but everyone can help someone.” – Ronald Reagan Use Photos: Place photos of your office and staff on your website. These will help people become more comfortable and trusting of you before they come see you. Before and after photos can showcase some of the work that you do. Including images in your blog posts can improve search rank en...

What was discussed? Quote of the Day: “The question isn’t who is going to let me, it’s who is going to stop me.” Have a place for people to leave reviews: Claim and optimize your online profiles. Some of the best websites for people to leave reviews are: Google My Business , Yelp , Facebook and Healthgrades . You need to head to those websites and set up your profile on those websites. Manage your...

What was discussed? Quote of the day: “You can’t use up creativity. The more you use, the more you have.” – Maya Angelou Today we are going to discuss how you can use the power of the internet to get more new patients. If you do dental implants, be sure to check out our blog post about marketing dental implant ideas . Create an Engaging Website: Websites can no longer be static, unchanging, brochu...

What was discussed? Quote of the day: “A person who has never made a mistake never tried anything new.” – Albert Einstein According to a couple different surveys and reports, the average value of a new patient is about $1000. So how much should you spend on getting those new patients? Let’s breakdown the numbers. You’re getting 40 new patient leads a month (someone that could potentially become a...

What was discussed? Quote of the day: “If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on!” – Sheryl Sandberg Use Google Analytics: Google Analytics will tell you how many visitors you’re getting to your site. It helps create a big overall picture of the traffic to your website. It will tell you the page that people landed on, where people are physically located, where you...

What was discussed? Quote of the day: “The only person you are destined to become is the person you decide to be.” – Ralph Waldo Emerson Studies have shown that an increase in blogging leads to an increase in traffic. What is Marketing Automation Software? Marketing Automation Software is software that you can use to help you track your ideal customer, identify areas that you need to improve, and...

What was discussed? Motivation: “Everything you’ve ever wanted is on the other side of fear.” - George Addair How Can You Find Time to Build & Maintain a Blog? Make it a Priority: Whatever your priorities are, you want to add blogging to that list. Blogging will help you grow your audience. It will improve your search engine results and will improve your visitor’s experience of the site. They’...

What was discussed? Quote of the Day: “To be successful, you must accept all challenges that come your way. You can’t just accept the ones you like.” – Mike Gafka Today’s episode is about keeping your churn level to a minimum. If you’re keeping your churn level low, you’ll be able to grow your practice much quicker. One of the most important aspects of any business is building your customer base....

What was discussed? “I’m thankful for all those who said no to me. It’s because of them I’m doing it myself.” – Albert Einstein Here's How You Can Keep Up to Date with SEO Changes Google Webmaster Blog This is where Google will typically announce their official updates. While this blog won’t have every single minor update to  SEO  (which can range from 300-500 updates a year), it does list the cha...

What was discussed? “Eighty percent of success is showing up.” - Woodie Allen Why Having an About Us Page Is So Important Research has shown that people trust websites or potential vendors a lot more when they can see them and see their faces. Here are some important things to include on your About Us page: Include Photos: While most people probably aren’t checking out the photos to see if they ca...

What was discussed? Motivation: “Do not let what you cannot do interfere with what you can do.” – John Wooden How to Create an SEO Strategy for Your Business Keyword Analysis When you’re doing your keyword analysis, you’ll want to identify what the most obvious and relevant keywords are in relation to your business. If you’re an orthodontist in Las Vegas, an example of a “broad” keyword would be:...

What was discussed? Quote of the Day: “The only way of finding the limits of the possible is by going beyond them into the impossible.” – Arthur C. Clark Creating Better Content Content is a great way to market your practice. Content marketing is about creating content, getting in front of your audience and letting them know they can trust you, and turning those site visitors into clients. Create...

What was discussed? Quote of the Day: “Life has two rules: 1) Never quit & 2) Never forget rule number 1.” 7 Ways You Can Make Your Website Better Your Logo: Make sure that you have a clearly visible, top-notch, and professional logo. You need to have something that people can recognize you by to start building your brand. Get Rid of Clutter: Your goal on your homepage is to have clear actions...

What was discussed? Quote of the Day: “Don’t worry about failures, worry about the chances you miss when you don’t even try.” – Jack Canfield 5 Ways to Get Guest Blog Posts from Medical Professionals Having guest bloggers post on your website is a great way to establish your online presence. Guest posts will provide useful information and helpful answers to your visitors, will help you to build yo...

What was discussed? Quote of the Day: “Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending.” – Carl Bard Quick SEO Wins To Make Your Website More Visible Submit Your Site: Submit your site to Google Search Console (previously Google Webmasters). This tool will tell you how often you show up in search results, the searches you’re showing up fo...

What was discussed? Quote of the Day: “When I let go of what I am, I become what I might be.” – Lao Tzu How You Can Use Visual Content Effectively to Market Your Practice Be Consistent: Consistently use the same logo. Don’t use different color schemes for your logo. Build up recognition by consistently using the same colors, content, and style. Personalize Your Content: Create custom ads based on...

What was discussed? Quote of the Day: “The real opportunity for success lies within the person and not in the job.” - Zig Ziglar Some common SEO terms that you should know: Blog: Place on your website where you can regularly publish content. The post should be visible, should include information that your visitors would find helpful, and should usually include images and possibly videos. Conversio...

What was discussed? Quote of the Day: “Be not afraid of life. Believe that life is worth living, and your belief will help create the fact.” – William James Should you do your own online marketing, or hire someone to do it for you? Here are some common questions that will help you to determine which route to take: 50 Hours to Learn the Basics: Are you willing to spend 50 hours minimum (200-300 hou...