The 10 Minute Dental Marketing Podcast

Developing & Improving Your Marketing, Part II What was discussed? Quote of the day: “There is always room at the top.” – Daniel Webster Mobile Compatibility At one point, people would have a dedicated mobile website that looked quite a bit different than the regular website. Today, we’re seeing more of a shift what Google recommends which is a responsive site. A responsive site takes the site...

Developing & Improving Your Marketing, Part I What was discussed? Quote of the day: “If you work hard, be kind, then amazing things will happen.” – Conan O’Brien With a marketing campaign, you need to have a goal of what you’d like to get out of it. The goal needs to be realistic and something that you can implement. When you have a goal set, you’ll need to focus on the following two things: C...

3 Things a Properly Optimized Landing Page Covers What was discussed? Quote of the day: “Step by step and the thing is done.” - Charles Atlas In Google Ad campaigns or Facebook campaigns, you should be sending people to a landing page (and definitely not your homepage). If you haven’t already, check out Episode 61 that covers improving your Google Ads landing pages. Here are three things your land...

Does website speed matter? Quote of the day: “Even if you fall on your face, you’re still moving forward.” - Victor Kiam Website speed absolutely matters, but today we’ll talk about how it matters. Technology has come so far that many people have high expectations when it comes to the speed of websites they visit. If something doesn’t work like it should in today’s technical society, people get up...

Your Questions Answered Concerning Review Sites What was discussed? Quote of the day: “I’d rather attempt to do something and fail, than to attempt nothing and succeed.” - Robert H. Schuller Around 70-80% of people will trust a review they read online as much as they would the recommendation of a friend. They’re extremely important! Much like product reviews play a huge role on sites like Amazon,...

What is a Keyword? What Type of Keywords Should You Focus on? What was discussed? Quote of the day: “What you do today can improve all your tomorrows.” - Ralph Marston For SEO purposes, a keyword is simply a term that you’d like to show up for in the search results. For example, a dentist in Las Vegas would mostly likely want to show up for the short tail keyword “dentist in Las Vegas”. A long tai...

5 Types of Social Media Posts You Can Use for Your Practice Quote of the day: “Well done is better than well said.” – Benjamin Franklin Social Media is a tool that a lot of people tend to struggle with. It’s difficult to figure out what kind of content to post, how often to post, and the best way to engage people. Here are five ways you can improve your Social Media content. 1. Interaction with Pa...

Marketing Your Practice on the Cheap Quote of the day: “I can’t imagine a person becoming a success who doesn’t give this game of life everything he’s got.” - Walter Cronkite Here are a few ideas for marketing your practice that require minimal expense: 1. Network Instead of trying to provide a service, try to be a friend first. You want to be seen as someone that is a friend first, and a provider...

How to Convert Phone Calls Into Appointments Quote of the day: “Leap and the net will appear.” - John Burroughs When someone calls, you need to be absolutely certain that the person that is answering your phones has a pen and paper ready to take notes. They will need to write down the patient’s name, location, reason for their call, and a phone number in case they get disconnected. Once they have...

Using Links to Improve Search Rankings What was discussed? Quote of the day: “Doing what you love is the cornerstone of having abundance in your life.” - Wayne Dyer A link is when a website mentions your website and provides a clickable link over to your site. Here’s an example: if you’re reading an article and there is text highlighted in blue, and it takes you somewhere else, that’s a link! Do-F...

Helping Search Engines Understand Your Site Better with Schema What was discussed? Quote of the day: “A dream doesn't become reality through magic; it takes sweat, determination and hard work.” - Colin Powell A long time ago, Schema.org brought some of the top search engines in the world together to create a method that would make it easier to identify important information on a website. At a high...

The Dirty Truth About SEO Companies What was discussed? Quote of the day: “If you try and lose then it isn't your fault. But if you don't try and we lose, then it's all your fault.” - Orson Scott Card Searching for a new SEO company? Here are some scummy SEO tactics that you should look out for: Using Old Techniques If companies are talking to you about getting lots of forum links, mentioning how...

What is Call Tracking? How Can it Help Your Business? What was discussed? Quote of the day: “The difference between ordinary and extraordinary, is that little extra!” – Jimmy Johnson What is it? Call tracking is using software as a way to track the phone calls that come in. Sometimes this software can also record the calls that come in (if it’s legal and available in your area). For example, it’s...

How to Effectively Market Your Drug Rehab Facility What was discussed? Quote of the day: “Genius is 1% inspiration, 99% perspiration.” – Thomas Edison The lifetime value of one new patient can be worth tens of thousands of dollars. It’s important to consistently attract new clients or patients and be able to retain them. The drug rehab industry is a 35 billion dollar industry, with more than 14,00...

How a Drug Rehab Center Can Use Content Marketing to Get More New Patients What was discussed? Quote of the day: “Don’t wish it were easier, wish you were better.” – Jim Rohn 1. Identify Your Ideal Patient You need to know who you want to come into your rehab center. This includes: who will make you the most money? Who is the easiest to work with? Who has the best chance of success? Who is the lea...

How to Help Potential & Existing Patients Understand the Value of Your Practice What was discussed? Quote of the day: “Once you have commitment, you need the discipline and hard work to get you there.” - Haile Gebrselassie 1. Use Your Waiting Room Try using your waiting room as a way to differentiate your office. If you want to create a luxury atmosphere, consider some massage chairs and flats...

What You Should Know Before Naming Your Dental Practice What was discussed? Quote of the day: “Hard work without talent is a shame, but talent without hard work is a tragedy.” – Robert Hall 1. Consider Any Potential Legal Issues Search in the US Patent & Trademark Office Website before deciding on a name. This is a really important step as you don’t want to be deep in the process of your rebra...

6 Landing Page Mistakes You Don’t Want to Make What was discussed? Quote of the day: “You learn the value of hard work by working hard.” With Google Adwords, you want to send someone to a landing page rather than your homepage. The landing page is a page you’ve created specifically for the ad campaign that you’re running. Conversions are much higher when people are sent to the landing page that wa...

How to Create an Effective Ad for Your Practice What was discussed? Quote of the day: “There are no shortcuts to places worth going.” – Beverly Sills 1. Social Proof Every ad that you have should have some type of testimonial that is relevant to the service that you’re offering. You don’t want to spend money on marketing without social proof that shows that you’ve done what you’re advertising and...

Standing Out in a Crowded Market What was discussed? Quote of the day: “Hard work helps.” How does a business differentiate itself & get customers to choose them over the competitors? You don’t want to be the cheap alternative, the low-cost provider, or the place that people go simply because it’ll cost them less. That’s not the ideal way to build your brand or the financial stability that you...

Why Cheap SEO is Dangerous For Your Business What was discussed? Quote of the day: “Hard work keeps the wrinkles out of the mind and the spirit.” – Helena Rubinstein Three Types of SEO Companies: 1. Higher End SEO Companies – $2500 to $10,000 range. These companies are generally reputable. 2. Middle of the road Companies – $1000-$2500 range. These are companies you should be researching before hir...

7 Qualities of Effective Websites What was discussed? Quote of the day: “Happiness is the real sense of fulfillment that comes from hard work.” – Joseph Barbara 1. An Effective Website Supports Your Brand & Looks Legit When someone comes to your site, the website should look and feel professional. Your personal views on politics, religion, etc. should not be on the website. The font on the web...

What You Need to do Before Investing in Online Marketing What was discussed? Quote of the day: “The only thing that overcomes hard luck is hard work.” – Harry Golden The most important thing you can do before hiring an online marketing company is to fix your website. You don’t want to drive traffic to your site through online marketing (such as SEO or PPC) if you have a website that doesn’t proper...

What was discussed? Quote of the day: “You’re never a loser until you quit trying.” – Mike Ditka Even if you’re already working with an internet marketing agency, make sure to keep up to date on important metrics. 1. Know Your Traffic You should know and understand your website traffic and who’s engaged. This is one of the most basic metrics that you should know. How many visitors are visiting you...

What was discussed? Quote of the day: “You can’t expect to hit the jackpot if you don’t put a few nickles in the machine.” – Flip Wilson According to a recent study, 64% of marketers are on social media for 6 or more hours a day. Only 45% of marketers think that what they’re doing (at least on Facebook) is effective. Set Some Goals When you go into social media, you need to have goals in mind. Typ...