Digital Niche Agency

Test. Optimize. Scale.

Business EN ↓ 234 episodes

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

Author

Digital Niche Agency

Category

Business

Podcast website

www.digitalnicheagency.com

Latest episode

Jul 10, 2026

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Episodes

Test. Optimize. Scale. #163 "Build a team you can trust to complete the work." W/ Gus Padron 12.07.2024

My guest is Gus Padron! Gus is a seasoned video creator with over a decade of professional experience in the Film industry, specializing in action-adventure genres. His expertise lies in crafting compelling visual narratives for adventurous brands, showcasing their products, services, or unique stories in a thrilling and immersive manner. Padron's overarching mission is to fortify such brands thro...

Test. Optimize. Scale. #162 "We make investments based on our emotional connection." W/ Nikki Gilbreth 01.07.2024

My guest is Nikki Gilbreth! Nikki is the Director, Business Development at North Capital Private Securities. She is responsible for establishing and maintaining relationships with institutional and retail investors. Prior to working at North Capital, Nikki worked at RealtyMogul as an Investor Relations Associate. Prior to that, she was a Financial Advisor with AXA Advisors. She graduated from the...

Test. Optimize. Scale. #161 "People want to align themselves with companies they believe in." W/ Sarah Hardwick 21.06.2024

My guest is Sarah Hardwick! Sarah is a crowdfunding expert with over two decades of experience in entrepreneurship and marketing. She led Zenzi Communications, redefining brand-audience connections, before joining Aptera Motors as CMO. At Aptera, she spearheaded a campaign that raised over $100 million, one of the most successful in crowdfunding history. Her efforts resulted in 45,000 vehicle rese...

Test. Optimize. Scale. #160 "Educate yourself for better choices and decisions." W/Mohit Bhansali 14.06.2024

My guest is Mohit Bhansali! Mohit has over 25 years of experience in securities compliance, corporate finance, and technology. After working at Tradescape Corp., he pursued a career in securities compliance, serving as a securities regulation specialist at Haynes and Boone LLP in New York. There, he consulted on numerous IPOs and APOs, developing a system for tracking complex capitalization stacks...

Episode #159 "Perceptions drive decisions for your audience" W/Sabine Moeller 07.06.2024

My guest is Sabine Moeller! Sabine is a data-driven B2B marketing and customer experience executive with over 10 years of experience in the fintech, chemical, and consulting sectors. As the co-founder and practice leader of Modern Growth Exchange, she advises C-suite executives on introducing client-centricity and driving incremental growth for their businesses. She also serves as CMO for Pro Capi...

Test. Optimize. Scale. #158 "Create a roadmap for total financial awareness." W/ Peter Lusk, Jr 25.05.2024

My guest is Peter Lusk, Jr., who possesses over 35 years of experience in Clean Tech, Alternative Energy, and ESG investing, both in private and capital markets. For the past seven years, he has served as a mentor with the Clean Tech Open, NYSERDA, and Columbia Technology Ventures, successfully raising capital for several early-stage companies in the battery, waste-to-energy, and alternative fuels...

Test. Optimize. Scale. #157 "Get your opportunity in front of as many people as possible." W/Etan Butler 17.05.2024

My guest is Etan Butler! Etan is the charismatic and innovative Chair of Dalmore Group, a FINRA-registered national Broker Dealer Investment Bank founded in 2005. Under his leadership, Dalmore has grown significantly, transitioning from traditional investment banking services to specializing in helping companies raise capital through the SEC's Regulation D, Regulation A+, and Regulation CF. Etan h...

Test. Optimize. Scale. #156 "Reach Out & Engage with Investors." W/ Manuj Grover 10.05.2024

My guest is Manuj Grover! Manuj is a seasoned expert with over 20 years of experience in market penetration and strategic partnership development, has a proven track record of driving growth and inspiring teams to achieve exceptional results. As the VP of Business Development & Partnerships at Public Yield Capital, Manuj brings his extensive knowledge and operational expertise to optimize sales pr...

Test. Optimize. Scale. #155 "Build your confidence by learning from industry leaders." W/ Serenity & Greg Tucker 03.05.2024

My guests are Jim (Serenity) Longden and Greg Tucker! Jim has a YouTube channel dedicated to crypto beginners and enthusiasts seeking top-notch education on cryptocurrencies and blockchain technology. The channel is dedicated to providing you with comprehensive insights into the world of crypto, helping you understand the intricacies of crypto currencies and their potential for generating passive...

Test. Optimize. Scale. #154 "Credibility is trust built up over time." W/ Chase Palmieri 26.04.2024

My guest is Chase Palmieri! Chase is a seasoned entrepreneur who has served as a tech CEO for 8+ years, specializing in the convergence of media and technology. He has a proud background as a media watchdog when he hosted the national radio show and podcast for Project Censored, an nonprofit and nonpartisan media watchdog founded in 1976. Chase has a degree is in Entrepreneurship and Small Busines...

Test. Optimize. Scale. #152 "You can't scale past a person if everything relies on a person." W Raj Kapur 12.04.2024

My guest is Rajat "Raj" Kapur! Raj is an entrepreneur, experienced marketer, and the Founder & CEO of &Marketing (and-marketing.com), Raj strives to provide growing businesses with unparalleled marketing strategy and execution services. He is known for bringing the best of "big company" marketing strategies to smaller companies, without the excess baggage. His team of professionals can either augm...

Test. Optimize. Scale. #149 "Simplify your message and test targeted angles for success." W/ Kevin Fulmer 15.03.2024

My guest is Kevin Fulmer!  Kevin is a prominent figure in the equity crowdfunding ecosystem recognized as Crowdscale. Kevin utilizes his insights and experiences to unfold a riveting discussion that unveils the dynamics of scaling within the equity crowdfunding landscape. Social and Website: Linkedin: https://www.linkedin.com/in/kevindfulmer/ Website: https://crowdscale. beehiiv.com/ Follow Digita...

T.O.S . Ep #148 "Your offer needs to be irresistible." W/ Nick Verity 15.03.2024

My guest is Nick Verity! Nick is the founder and CEO of Cleverly, a LinkedIn marketing firm that draws on insights from thousands of successful B2B outreach campaigns to deliver custom, impactful messages to your ideal clients on the network. By tapping into data-driven strategies, his team effectively targets and engages key decision-makers, funneling them directly into your sales pipeline. Socia...

Test. Optimize. Scale. Episode #146 "Bring your community together and take the leap into crowdfunding." W/Jason Frishman 07.03.2024

My guest is Jason Frishman! Jason is the Founder of Netcapital and serves as a mentor and advisor for early stage companies. He currently holds advisory positions at leading organizations in the financial technology ecosystem and has spoken as an external expert at Morgan Stanley, TedX, University of Michigan, YPO, and others. Jason has a background in the life sciences and previously conducted re...

Test. Optimize. Scale. #145 "What you push out should solve a critical problem" W/Darlington Onyeagoro 07.03.2024

My guest is Darlington Onyeagoro! Darlington is an experienced, practical and outcome-oriented Strategy and product development consultant with over 14 years of Retail, Microfinance Banking and Fintech experience. Darlington has worked in some prestigious indigenous companies and some multi-national companies. He began his career in GTBank and have worked in Diamond Bank, Primera Africa and was a...

Test. Optimize. Scale. Ep #133 "AI generated content is the future of marketing." W/Anupreet Singh 07.03.2024

My guest is Anupreet Singh Lamba! Anupreet is the Chief Revenue Officer of Gan.ai, and a young leader with a diverse background in coding, sales, entrepreneurship, and building go-to-market strategies for top VC-backed companies. At Gan.ai, he oversees the scaling of revenue and marketing across all channels. He started his sales career not so long ago in 2016 with Mettl as their Head of US and Eu...

Test. Optimize. Scale. Episode #130 "Get Started Early to Build Your Network and Trust" W/ Adam Dornbusch 07.03.2024

My guest is Adam Dornbusch! Adam is a digital media executive with 20+ years of experience developing content strategies for the world's largest brands. Prior to founding EnTribe, Adam spent 4 years building the groundbreaking Community Content & Rewards program at GoPro (GoPro Awards). During his tenure at GoPro, Adam's team licensed millions of photos and videos from the GoPro community for Supe...

Test. Optimize. Scale. #147 "Your actions are going to depend on what you consume." Alex Fink 01.03.2024

My guest is ​​Alex Fink! Alex is a Tech Executive, Silicon Valley Expat, and the Founder and CEO of the Otherweb, a Public Benefit Corporation that uses AI to help people read news and commentary, listen to podcasts and search the web without paywalls, clickbait, ads, autoplaying videos, affiliate links, or any other junk. Social and Website: Linkedin: https://www.linkedin.com/in/temuchin43/  Comp...

Test. Optimize. Scale. #144 "Keep customizing your messaging until it sticks." W/ Kevin Morris 09.02.2024

My guest is Kevin Morris! Kevin is the founder of Atlas Rd with nearly a decade of expertise in capital raising. Before establishing Atlas Rd, Kevin significantly contributed to equity crowdfunding campaigns, demonstrating leadership and achieving remarkable success at several companies. His track record includes Miso Robotics ($85M), Piestro ($12M), Graze ($17M), Ally Robotics ($5M), DSTLD ($12M/...

Test. Optimize. Scale. #143 "Experiment and adapt quickly" W/ Thomas Thomison 02.02.2024

My guest is Thomas Thomison! Thomas is a seasoned entrepreneur and enterprise builder: Birthing power-shifted organizations, cultivating decentralized communities, and rewriting the rules of capital, work, and relationships. A co-founder of HolacracyOne, LLC, in 2007, Thomas helped develop and mature Holacracy® into a leading replacement for conventional management power hierarchies.  In 2015, he...

Episode #142 "Patience and Persistence are Key to Unlocking Crowdfunding Success"W/ David Shapiro 27.01.2024

My guest is David Shapiro! David is a seasoned professional in digital marketing, helping companies navigate the complexities of digital and traditional corporate communication strategies. With over 30 years of experience in marketing, technology, and finance, he has worked at five global banks and three ad agencies, including a role as CMO for Maxim Group. David's approach is methodical and groun...

Test. Optimize. Scale. #141 "You always want to start with a solid team." W/ Andrew Yakub 19.01.2024

My guest is Andrew Yakub! Andrew is the founder of Rayton and has served as its Chief Executive Officer and Chairman of the Board of Directors since October 2013. Rayton uses patented, particle accelerator-based technology, to produce engineered wafers that can serve as the basis for next-generation electronics impacting industries such as automotive, aerospace, 5G, LED, and solar. At Rayton he ha...

Test. Optimize. Scale. #140 "Test different tactics and see what delivers that R.O.I. for you." W/Ariel Feigenbaum 12.01.2024

My guest is Ariel Feigenbaum! Ariel is a Co-Founder and serves as the Chief Operating Officer at PeakNIL.   PeakNIL is a full-service Name, Image, and Likeness (NIL) platform that restructures the way athletes, fans, and brands interact. With a diverse team of business leaders, professional athletes, and renowned celebrities from various genres, its cutting-edge technology ensures seamless transac...

Test. Optimize. Scale. #139 "Wait for the opportunity, and then go for it" W/ Erik Huberman 05.01.2024

My guest is Erik Huberman! Erik is the CEO & Founder of Hawke Media. Hawke Media is Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a hand...

Test. Optimize. Scale. #138 "The ability to pick yourself up is what sets apart the winners from the losers" W/ Josef Holm 22.12.2023

My guest is Josef Holm! As the Co-Founder and CEO of Rewardable, Josef Holm is on a mission to transform the way users interact with and earn rewards from online platforms. With over 25 years of experience in the tech industry, he has mastered the art and science of user acquisition, digital marketing, growth hacking, and venture building. His first startup generated $50 million in sales, and his...

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