Digital Niche Agency
Test. Optimize. Scale.
Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
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Digital Niche Agency
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Podcast website
Latest episode
Jul 10, 2026
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Episodes
Test. Optimize. Scale. #137 "Scale in similar communities to obtain a greater ROI" W/Jason Wood 15.12.2023 50:53
My guest is Jason Wood! Jason is the majority owner of one of the most innovative digital marketing firms in the United States, Specificity, Inc. Specificity is an avant-garde digital marketing strategy firm which constantly seeks and deploys new digital marketing technology and implementation tools - tools for enabling simple add deployment and measurable campaign results. Specificity is an incub...
Test. Optimize. Scale. #136 "Be a mentor to help others promote growth within an industry" W/ Mark Cianci 08.12.2023 51:09
My guest is Mark Cianci! Mark represents hedge funds, private equity firms and their portfolio companies, manufacturers, health care and life sciences companies, and clients in other industries in shareholder litigation (including securities litigation and breach of fiduciary duty actions), M&A litigation (including shareholder class actions, disclosure claims, appraisal proceedings, deal certaint...
Test. Optimize. Scale. Episode #135 "Create trust in the digital space to better connect with your audience" W/Chris Wright 02.12.2023 53:30
My guest is Chris Wright! Chris is the founder of the AITC. AITC boasts of founders from diverse, high-responsibility backgrounds - Firefighters, Commercial Pilots, EMTs, Air Traffic Controllers, and Humanitarians. These professionals epitomize pro-human dedication and have consistently prioritized humanity's well-being. In essence, AITC thrives on this backbone of real, trusted people dedicated t...
Test. Optimize. Scale. Episode #134 "Start creating video now, to create an emotional connection" W/John Bertino 26.11.2023 56:44
My guest is John Bertino! John has always been deeply fascinated by the art and science of crafting an exceptional marketing strategy. John's professional background stems from a decade in the agency space, where he consulted with clients on SEO and inbound marketing campaigns. During that time, John watched salespeople and marketing agencies fight to one-up each other and impress prospective clie...
Test. Optimize. Scale. Episode #132 "From Blueprint to Breakthrough: Navigating the Startup Landscape" W/Stephen Forte 10.11.2023 49:44
My guest is Stephen Forte! As Founder and CEO of The BuildClub, Stephen Forte spearheads a tech revolution in the construction sector, making building materials readily available on-demand. With extensive experience leading businesses in the US and China, Stephen excels as a software architect and CEO, adept at applying advanced technologies such as AI to traditionally low-tech fields. His efforts...
Test. Optimize. Scale. Ep #131"Social proof is the magic to breaking down barriers with your audience" W/ Mickie Kennedy 03.11.2023 53:02
My guest is Mickie Kennedy! Mickie realized that small businesses desperately need a press release service they could actually afford. Beforehand, he'd been working at a PR company when a small business owner called, saying to Mickie "We won an award and I want to send out one press release. I've called all the PR firms in the Yellow Pages and they all have a minimum starting price of $20,000! Can...
Test. Optimize. Scale. #129 "There's a difference between what people say they do and what they actually do." W/Oliver Sweet 23.10.2023 47:59
My guest is Oliver Sweet! Oliver has been running the Ethnography Centre of Excellence for the last 15 years. His experience spans both the public and private sector. He directs global ethnographic work that spans numerous sectors, including FMCG, Healthcare, Automotive, and Financial Services. Through his experience, Oliver often combines anthropological thinking about how culture affects our liv...
Test. Optimize. Scale.#128 "Audit the competition before launching your campaign." W/Ruth Hedges 13.10.2023 50:35
My guest is Ruth Hedges! Ruth is a renowned expert in Crowdfunding and a pioneering figure in the legislation that led to the JOBS Act's Title III 4(a)(6), known as the crowdfunding bill. Her contributions earned her invitations to the White House's "Crowdfunding Champions of Change" event and Capitol Hill, where she showcased her innovative technology. Ruth co-founded RiseUpCrowdfunding.com in co...
Test. Optimize. Scale. Episode #127 "We're in a Moment of Evolution For The Marketing Industry" W/ Samir Balwani 06.10.2023 46:23
My guest is Samir Balwani! Samir is the Founder and CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce brands. They have a media methodology and testing framework that's helped brands like Delsey and Peak Design scale their business online. Before starting QRY, Samir worked as a Senior Manager of OPEN Brand Strategy for American Express. Social and Website: Linkedin: https://ww...
Test. Optimize. Scale. #126 "The secret to driving traffic is a proven marketing agency." W/ Nate Dodson 29.09.2023 48:41
My guest is Nathaniel Dodson, Esq.! Nate advises clients on matters related to securities, financing, real estate, opportunity zones, and M&A. Prior to his law practice, Nate was a former investment broker and advisor providing a level of knowledge and experience in investment sales, structures, and asset protection. Through leveraging his expertise in the industry along with the help from his lon...
Test. Optimize. Scale. Episode #125 "Harness your team to create efficient processes to propel your brand" W/Katy Trost 22.09.2023 49:28
My guest is Katy Trost! Katy Trost is an esteemed coach and advisor to tech CEOs in London and New York City, specializing in helping them become more effective leaders and cultivate healthy organizations, particularly during periods of growth like Series B and beyond. Her impressive client portfolio includes companies backed by prominent investors such as SoftBank, First Round Capital, Primary Ve...
Episode #124 "Set-up, Sales, & Scale: Build sustainable growth" W/Charles E. Guadet II 15.09.2023 53:17
My guest is Charles E. Guadet II. He is the author of "The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market and Staying on Top" and host of The Beyond 7-Figures Podcast. He's been an entrepreneur since the age of 4, created his first multi-million dollar business at 24, and has helped many others earn their spot on the Inc 5000 Fastest Growing Companies while generat...
Test. Optimize. Scale. Episode #123 "The data will lead you to the correct path." W/ Kurt Uhlir 08.09.2023 50:57
My guest is Kurt Uhlir! Kurt is a globally recognized marketer, operator, and speaker. As a dynamic and charismatic speaker on marketing and innovation, Kurt's speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team workshops. He advises leaders, from startup founde...
Test. Optimize. Scale. Episode #122 "Invest in your team and the people around you." W/ William Eilers 01.09.2023 49:37
My guest is William Eilers! William understands the need to balance capital management with the reality of building a thriving business. William is a native of West Virginia. After 15 years in Miami, William relocated to Asheville, NC. As principal of his own firm, he spent over 15 years in the securities and compliance space. From SEC compliance to mergers and acquisitions, William has been invol...
Test. Optimize. Scale. Episode #121 "Leadership is in service of others." w/ Zach Montroy 25.08.2023 39:15
My guest is Zach Montroy! Zach is an experienced strategic leader helping organizations deliver tactical solutions in areas of strategic planning, marketing & communications, people strategy, organizational change, and business process improvement. Zach provides creative and strategic solutions to help organizations align their mission, values, uniqueness, and competencies with their strategic pl...
Episode #119 "Treat your business like a franchise "W/ Joe Ardeeser 11.08.2023 54:15
My guest is Joe Ardeeser! Joe is a former digital agency owner of 12 years – and has the battle scars to prove it. He's worked with notable brands such as Bluetooth, T-Mobile, and Scantron and built his agency from just himself to a team of 12. After selling his agency, Joe decided to take his passion for sales and proposal writing and create Smart Pricing Table - interactive proposal software tha...
Episode #118 "Unleash your businesses potential with the E-commerce giant, Amazon" w/Michael Begg 04.08.2023 46:12
My guest is Michael Begg! Michael went to school in Philadelphia. After graduation, he started working in consulting. He went to Deloitte out of school. And then, after that, he moved into real estate development. Michael started trying to find ways to use his knowledge, his expertise to build other revenue streams, but at the same time, he started getting into eCommerce. Between the two, he was d...
Episode #117 "Utilize experts to assist you with your marketing efforts." 31.07.2023 42:21
My guest is Eric Holtzclaw; as Founding Partner and Chief Strategist of Liger Partners, Eric evaluates businesses to improve products, services, support, and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations. A trusted advisor to Fortune 500 companies and sma...
Episode #116 "Dial into your essential leading indicators to drive success." 23.07.2023 50:32
My guest is Raul Hernandez Ocho, Founder and CEO of Do Good Work, he is Digital Growth Operator & Strategist that knows how to influence top-line revenue and bottom-line profit by aligning your marketing, product and operations for growth. Having helped 2-5x agencies with millions in revenue, design revenue teams that produced $50M in sales, been responsible for over $25M in direct response ad spe...
Episode #115 People Buy Based on Trust: support buyers on their journey with authentic human connection. 16.07.2023 50:16
My guest is Zee Jeremic! Zee is a Driven marketing technologist passionate about enabling companies large and small to harness the full power of automated demand generation. A senior solutions architect leading a growing team of Marketing Automation and CRM experts, with a strong belief in building fully integrated solutions that are well documented and easy-to-use. Previously, Zee ran consulting...
Episode #114 "Time is the most precious asset we have." W/ Barbara Turley 12.07.2023 48:38
My guest is Barbara Turley! Barbara is an investor, entrepreneur, and Founder & CEO of The Virtual Hub – a business she started by accident that exploded in the space of 12 months to become one of the leading companies that recruit, trains, and manages virtual assistants in the digital marketing and social media space for businesses who need to free up time and energy so they can go to the next le...
Episode #113 "Mentality is key: you have to be all in and do what it takes to win." W/ A.T. 11.07.2023 49:16
My guest is Anthony Tassone (A.T.)! A.T. is a former quantitative trader and fintech executive. He founded GreenKey, an advanced audio analytics platform for Wall Street banks, in 2014. GreenKey was acquired in 2021 by VoxSmart. Anthony is currently the Co-founder and CEO of Truleo, a body camera analytics platform developed in partnership with the FBI National Academy alumni. Truleo processes 100...
Test. Optimize. Scale. #112 "Don't be afraid to pivot to find the right formula."w/Troy Helming 23.06.2023 55:13
My guest is Troy Helming! Troy is a Unicorn Founder (with 6 company exits) and a modern-day industrialist. He's an inventor (60+ patent claims), an elite athlete, an author (1 book + 100s of articles), and a clean energy executive. He's founded companies that have generated more than $30 Billion of economic impact, and he serves on numerous boards. He's a longtime wellness practitioner & yogi. H...
Test. Optimize. Scale. #111 "If you want to scale, niche a service, and niche an industry." w/ Jody Grunden 15.06.2023 50:03
My guest is Jody Grunden! Jody is a Partner at Anders CPAs + Advisors, an accounting visionary with over 20 years of experience. Jody co-founded Summit CPA Group, a trailblazing firm that pioneered fully distributed operations--making it the first fully distributed accounting firm in the country--and became the top provider of Virtual CFO Services in North America. In 2022, Summit joined forces w...
Test. Optimize. Scale. Episode #110 "Understand your audience by connecting with their emotion."w/Wayne Reuvers 09.06.2023 1:00:58
My guest is Wayne Reuvers! Wayne is the founder of LiveTechnology Holdings, a dominant player in marketing automation, versioning, and customization industry. He has founded seven companies and is an investor in nine – having raised and invested more than $35 million in these companies. At the age of 14, he developed, marketed, and sold his first software product, a technical analysis program for...
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