Digital Niche Agency
Test. Optimize. Scale.
Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
Be sure to visit the podcast's website and support the creator: www.digitalnicheagency.com
Author
Digital Niche Agency
Category
Podcast website
Latest episode
Nov 6, 2026
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Episodes
T.O.S. EP #202 "Building a greener tomorrow while building capital." W/Matthew Mead 06.06.2025 46:05
My guest this week is Matthew Mead. Mattie Mead is a Sun Valley, Idaho based entrepreneur who has a passion for reenvisioning the materials used in construction and beyond. In 2016, he was a TEDx speaker on the topic of "Building a Better World." As the CEO and Founder of Hempitecture, he is dedicated to seeing the use of sustainable, healthy building materials in our built environment. His work...
T.O.S. EP #201 "A true pioneer in investor crowdfunding." W/Gene Massey 30.05.2025 48:48
My guest this week is Gene Massey. Gene Massey is the Chairman/CEO of MediaShares.com, a consulting firm that helps companies prepare their offerings for Crowdfunding platforms and brokerages. Using Regulation CF and Regulation A+, companies can raise capital from even non-accredited investors while simultaneously building recognition for its products and services andaccumulate thousands of users...
T.O.S. EP #200 "Whose lives are we changing today?" W/Tim Martinez 23.05.2025 46:06
My guest this week is Tim Martinez. Tim is known for being a true catalyst for change. As a sought-after thought leader and mentor, he has dedicated his career to helping the world's visionaries redefine what is possible. His transformative insights and no-limits mindset have aligned him with the top CEOs, executives, entertainers and global changemakers who are ready to step into their next level...
Test. Optimize. Scale. #198 "Obsessed founders break through walls." W/Adam Spector 02.05.2025 44:29
My guest this week is Adam Spector. The founder and CEO of Chore, a back office operations partner for founders handling HR, finance, compliance, and equity so startups can stay focused on what sets them apart. He is also the host of the Entrepreneurial Excellence podcast, where he dives deep with multi time founders to unpack the decisions, hires, and strategies that drive breakout success. As Ge...
Test. Optimize. Scale. #197 "The work you put in today builds your growth tomorrow."W/Steven Schneider 25.04.2025 40:37
My guest this week is Steven Schneider. The Co-Founder and CEO of TrioSEO, where he helps SaaS and B2B brands drive high-intent organic traffic with 100% human-written content. His team specializes in bottom-of-the-funnel blogs, sales pages, and SEO strategies that directly connect businesses with ideal customers. Before launching TrioSEO, Steven scaled a portfolio of 40 blogs to 7-figures in just...
Test. Optimize. Scale. #196 "Fail fast. Learn faster." W/Chris Van Dusen 18.04.2025 45:53
My guest this week is Chris Van Dusen, a Senior Partner at Solyco Capital, a vertically integrated PE/VC firm providing capital and operational support to late-stage startups and growth companies. With over $20M in marketing leadership experience, he helped drive a $75M exit as Chief Growth Officer at Balanced Health Botanicals and has worked across high-growth sectors from CBD to CPG and spirits....
Test. Optimize. Scale. #194 "Brand loyalty fuels long-term business growth." W/Christopher Treloar 04.04.2025 40:42
My guest this week is Christopher Treloar, The Chief Executive Officer and Principal Accounting Officer of PLNTBurger. Chris has spent his career exclusively in restaurant operations. With a strong background in multi-unit operations management, team development, and systems innovation, Chris is a visionary leader who has consistently driven success in the food service industry. His dedication to...
Test. Optimize. Scale. #193 "You can't scale from 1 to 100 without a tight, dialed-in strategy." W/Andrew Barrow 28.03.2025 53:12
My guest this week is Andrew Barrow! Andrew built his first website at just 12 years old, getting an early start in ad tech back in the late '90s. Since then, he's led major digital campaigns for brands like Verizon and The CW and driven key partnerships at companies including Penske Media Corporation and MediaMath. Today, as Founder and President of Revenue Arc, Andrew combines data-driven insigh...
Test. Optimize. Scale. Episode #192 "The foundation of success starts with step one" W/Tom Winter 21.03.2025 54:58
My guest this week is Tom Winter, the Chief Growth Officer and Co-founder of SEOwind, an AI-powered writing tool that creates content that actually ranks on Google and drives organic traffic. With nearly a decade of experience as Co-founder at DevSkiller where he helped corporations like Tata Consultancy Services and General Motors streamline tech recruitment, Tom combines technical expertise with...
Test. Optimize. Scale. Episode #191 "Vision Guides Teams While Demands Limit Growth" W/ Christian Ray Flores 14.03.2025 49:21
My guest this week is Christian Ray Flores. A high-performance coach, entrepreneur, international recording artist, and philanthropist with a story that spans continents and industries. From a childhood as a refugee in Chile to becoming a pop star in Eastern Europe, launching award-winning media ventures, and leading global philanthropy—his journey is a masterclass in resilience, reinvention, and...
Test. Optimize. Scale. Episode #190 "The act of trying something new is the key to success" W/Andrew Geisel 07.03.2025 43:19
My guest this week is Andrew Geisel. The Co-Founder and Head of Growth at Citizens, a hospitality brand redefining the modern café experience. With a deep passion for coffee and community, Andrew sharpened his expertise at one of Australia's premier coffee brands before channeling his skills into building Citizens into a fast-growing, investor-backed business. His background in architecture, co...
Test. Optimize. Scale. EP #189 "Turn your customers into owners." W/Darren Marble 25.02.2025 50:55
This week on Test. Optimize. Scale. My guest is Darren Marble, a pioneering force in democratizing investment opportunities through media and technology. As the Executive Producer of Going Public®, he's revolutionizing how viewers engage with business television – creating the first show where audiences can invest in featured companies while watching in real-time. The groundbreaking series is set...
Test. Optimize. Scale. Episode #187 "If the success of the business is based on the owner it's not scalable" W/Jeff Carlton 07.02.2025 47:29
My guest this week is Jeff Carlton, a Certified Business & Executive Coach with FocalPoint who brings an extraordinary blend of military leadership and business expertise to the coaching world. With over 30 years as a military officer and fighter pilot, Jeff has navigated both the skies and complex organizational challenges. His background includes serving as a USAF Inspector General, where he m...
Test. Optimize. Scale. Episode #186 "Understand What Success Looks Like" W/Simon Penson 01.02.2025 49:20
My guest this week is Simon Penson. Having started his career in journalism, he quickly became captivated by the power of audience building across all platforms. His expertise grew to encompass digital marketing, business leadership, strategy, and growth. His natural enthusiasm for innovation led him to establish, grow, and successfully sell two digital businesses, while continuing to pursue opp...
Test. Optimize. Scale. Episode #185 "Be Creative with Connecting to People" W/Jenny Kassan 24.01.2025 54:06
My guest this week is Jenny Kassan, Jenny is an attorney, coach, and ecosystem builder focused on capital access for underrepresented entrepreneurs. Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from UC Berkeley. She is the author of Raise Capital on Your Own Terms: How to Fund Your Business without selling Your Soul. Jenny co-founded the Sustainable...
Test. Optimize. Scale. Episode #184 "Go out there and experience how beautiful life truly is." W/Eddie Tobler 10.01.2025 52:59
My guest this week is Eddie Tobler, a seasoned expert in corporate governance and shareholder relations with over 15 years of industry experience. Currently serving as the Managing General Partner at West Coast Stock Transfer Corp, Eddie has established himself as a trusted advisor in the Community and Regional Banking sector, particularly specializing in guiding banks through public market transi...
Test. Optimize. Scale. Episode #183 "There's Less Pain Asking For Help than Finding Out you Need it Later." W/Karl Dakin 04.01.2025 52:02
My guest this week is Karl Dakin. Karl is a seasoned entrepreneur and capital strategist with over four decades of experience in transforming innovative ideas into thriving businesses. As the founder of Dakin Capital LLC and an adjunct professor at the University of Denver's Daniels College of Business, Karl has pioneered the "Motivated Money Method," a unique approach to capital raising that focu...
Test. Optimize. Scale. Episode #182 "Why are people investing, and what are they excited about?" W/Brian Belley 20.12.2024 58:43
My guest is Brian Belley, Brian is the Vice President of Product at KingsCrowd and a prolific angel investor who has backed over 220 private startups through equity crowdfunding and private syndicates. As the founder of Crowdwise.org and VentureWallet.co (acquired by KingsCrowd in 2021), Brian has established himself as a leading voice in the democratization of private investing. Beyond his invest...
Test. Optimize. Scale. Episode #181 "I was proud we stayed true to ourselves" W/Ryan Schwartz 09.12.2024 57:30
My guest is Ryan Schwartz, Ryan is a life-long storyteller with a passion for products that enrich the lives of consumers. Previously, Ryan brought his collaborative spirit to film production as a writer/producer/director and lead a full-service interactive marketing agency specializing in web designs, branded creative content, viral marketing, and print/marketing collateral. Today, Ryan brings hi...
Test. Optimize. Scale. Episode #180 "Draft your message to connect with your community" W/Devin Thorpe 30.11.2024 59:56
My guest is Devin Thorpe, a champion of social good and pioneer in social entrepreneurship. As a journalist, author, and speaker, Devin has dedicated his career to helping solve the world's biggest problems. He's the founder of the Your Mark on the World Center and author of multiple books on using money for good. Through his work, he's helped nonprofits raise over $500 million for worthy causes....
Test. Optimize. Scale. Episode #179 "Find that skill, do your research, get your team and launch!" W/Benji Taylor Jones 23.11.2024 48:45
My Guest is Benji Taylor Jones, an accomplished co-founder of Innovative Capital Law and a powerhouse in the evolving landscape of modern finance. With a track record of advising on multi-billion dollar transactions, she bridges the gap between traditional capital raising and cutting-edge FinTech solutions. Her expertise spans from guiding startups through crowdfunding campaigns to orchestrating c...
Test. Optimize. Scale. Episode 178 "Remain honest and authentic to what you're doing" W/Michael Marquardt 12.11.2024 57:30
My guest is Michael Marquardt. Michael is currently the CEO of Epi One, leading a cutting-edge biotech startup that is on a mission to revolutionize early cancer detection and accurate diagnosis. With over 25 years of global experience in healthcare and technology sectors, he is passionate about ending cancer as we know it, for everyone, after losing several loved ones to the disease. His dedicati...
Test. Optimize. Scale. Episode 177 "Customer Care is all About Serotonin" W/Seymour Segnit 08.11.2024 1:02:29
Here's the replay of our first-ever live broadcast of Test. Optimize. Scale.! For episode 177, we're excited to welcome Seymour Segnit, founder and CEO of MAGFAST, a company that has raised over $9.2 million on Netcapital. With extensive experience at firms like Ogilvy & Mather and Saatchi & Saatchi and as a co-founder of a Silicon Valley startup, Seymour combines his expertise in customer experie...
Test. Optimize. Scale. Episode #176: "The crowd cares about the excitement and trusting you" W/Sean Levine 18.10.2024 57:30
My guest is Sean Levine! Sean is a Managing Director at Entoro Capital and head of the firm's crowdfunding practice. He is an investment banker, attorney, securities analyst, entrepreneur, and consultant with a focus on regulated investment crowdfunding placements, financial publishing, and other retail investor distribution solutions. He has experience managing Regulation A exempt securities offe...
Test. Optimize. Scale. Episode 175 "The best person to pitch your story should be you." W/Marcus Laun 18.10.2024 50:00
My guest is Marcus Laun! With over 15 years in finance, Marcus has experience working in public and private equities as well as venture capital. He is known in the finance community as a straight shooter, trustworthy and a visionary leader. Previous work includes serving as Vice President at both Chardan Capital Markets and Brean Murray & Co, Inc. He was also Managing Director at Knight Capital Ma...
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