Sonia Couto

Tenacity with Sonia C.

Business EN ↓ 130 episodes

Tenacity with Sonia C is a podcast for founders exploring the real decisions required to build companies, what to build, what to prioritize, and how leaders navigate uncertainty while turning ideas into real businesses. Tenacity is not about motivation. It is about the discipline required to keep building when the path is unclear. Through conversations with founders, operators, and leaders, the podcast explores how real companies are built, including the pivots, mistakes, lessons learned, and decisions that shape long-term success.

Author

Sonia Couto

Category

Business

Podcast website

redcircle.com

Latest episode

Jul 10, 2026

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Episodes

Integrating Physical and Mental Health for Entrepreneurial Success with Julian Hayes II 16.12.2024

In this episode of Tenacity with Sonia C , Julian Hayes II, the founder of Executive Health, shares his unique approach to integrating physical and mental health for optimal entrepreneurial success. Julian, a renowned health and performance advisor, helps CEOs, executives, and entrepreneurs thrive in high-pressure environments by prioritizing their physical well-being and mental resilience. We exp...

The Three Pillars of an Abundant Life: Faith, Fitness, and Finance with Chad Hufford 12.12.2024

In this episode of Tenacity with Sonia C , we’re diving into the Three Pillars of an Abundant Life—Faith, Fitness, and Finance —with Chad Hufford, a financial planning expert, bestselling author, and resilience coach. Chad’s story is a powerful example of perseverance, starting his business in 2007 during one of the worst financial crises and building it into a firm that now manages over half a bi...

How to Build and Lead a Sales Team that Drives Growth with Benjamin Brown 10.12.2024

In this episode of Tenacity with Sonia C , we’re joined by Benjamin Brown, CEO of 360 Sales Consulting, to discuss the essential strategies every entrepreneur needs to build and lead a successful sales team. With over 20 years of experience in sales, Benjamin shares insights on overcoming the common pitfalls in sales, why focusing on sales is just as crucial as marketing, and how to avoid being in...

How to Overcome Fear and Build a Million-Dollar Business with Edwin Carrion 05.12.2024

In this episode of Tenacity with Sonia C , we are joined by Edwin Carrion, a God-made millionaire, entrepreneur, mentor, and family man with over 20 years of experience in building multimillion-dollar businesses. Edwin shares his journey of overcoming bankruptcy, finding balance in life and business, and achieving entrepreneurial success. As a former U.S. Marine, Edwin lives by the core values of...

Bank On Yourself: Unlocking Financial Security with Brandon Neely 03.12.2024

In this episode, we sit down with Brandon Neely, financial strategist and innovator behind the STILL Method. Brandon shares his unique journey from running a coffee shop to becoming a leader in financial services, emphasizing how entrepreneurs can harness their economic destinies. Discover the power of personal finance management through his insights on the 'Bank On Yourself' concept and h...

From Inventor to Global Distribution, Mastering Entrepreneurship with David Ask 28.11.2024

Join us on this episode as we explore the journey of David Ask, an entrepreneur and inventor whose innovative thermostat guard, Stat Guard Plus, has been sold in over 3,700 retail stores globally, including industry giants like The Home Depot and Lowe’s. David shares his story in this candid conversation, from the spark of invention to the challenges of global distribution. He dives into the lesso...

Unlocking Happiness in Leadership with Matt O’Neill 22.11.2024

This episode, Tenacity with Sonia C, features Matt O’Neill, author of “Good Mood Revolution.” We discuss how happiness is more than just a fleeting mood—it’s a choice and a profound strategy for effective leadership. Matt shares actionable advice for founders and business leaders on creating a joyful, resilient mindset amidst the business’s chaos. From understanding the neuroscience of happiness t...

Unpacking the Human Side of Entrepreneurship with Lindsey Tsang 18.11.2024

Join us as we delve into a conversation with Lindsay Tsang, a seasoned expert in strategic planning and executive coaching. Lindsay shares his unique perspective on the human elements critical to effective leadership and the success of any entrepreneurial venture. From the importance of psychological insights in shaping team dynamics to strategies for maintaining authenticity and emotional intelli...

Creating Workplaces of Well-Being with People-Centric Leadership with Steven Howard 15.11.2024

In this episode of Tenacity with Sonia C, host Sonia Couto sits down with leadership expert Steven Howard to explore the power of people-centric leadership. As the founder of Humony Leadership, Steven shares his insights on how to lead with humanity, build resilient teams, and embrace adaptability in today’s rapidly changing work environments. Steven delves into his innovative "Humony" app...

From Employee to Entrepreneur: A Blueprint for Success & Growth with Kevin Dunlap 11.11.2024

In this episode of Tenacity with Sonia C , Sonia Couto interviews Kevin Dunlap, a seasoned entrepreneur and founder of Optimal Performance Academy. The business is dedicated to helping entrepreneurs scale through strategic exposure, mindset mastery, and practical growth solutions. Kevin shares his journey from downsizing in corporate America to launching multiple successful businesses, including h...

Lead Generation and Brand Building for Small Businesses with Scott Gabdullin 08.11.2024

In this episode of Tenacity with Sonia C , I sit down with Scott Gabdullin, a successful entrepreneur and founder of Authority Factors, an SEO agency specializing in SaaS clients. Scott’s journey from engineering to digital marketing led him to work with major brands like Toyota and KPMG before launching his own ventures. In this interview, he shares powerful insights and actionable strategies for...

Shaping Tomorrow's Workforce: The Impact of Gen Z with Luke Goetting 04.11.2024

Join host Sonia Couto on "Tenacity with Sonia C" as she welcomes Luke Goetting, a Future of Work expert and the founder of Puffingston Presentations. This episode delves into the defining characteristics of Generation Z and their transformative impact on the workforce. As businesses around the globe face the challenge of integrating this dynamic cohort, Luke shares his expert strategies on...

How to Blend Profit and Purpose in Business with Chase Friedman 01.11.2024

Join us on "Tenacity with Sonia C" for an inspiring discussion with Chase Friedman, a leader in marrying profit with purpose. This episode delves into how businesses today can achieve significant growth by strategically aligning financial goals with social values. Key takeaways This includes understanding the shift from shareholder to stakeholder-driven capitalism. Implementing Chase's...

A Strategic Pivot to Success During a Global Pandemic with Lindsey Epperly 28.10.2024

In this episode of "Tenacity with Sonia C," join us as Lindsey Epperly, CEO of Jetset World Travel, shares her compelling journey of steering her company through a global pandemic. Discover Lindsey's strategies for adapting to the ever-changing travel industry landscape and learn how innovative thinking and flexibility were crucial to her success. This episode will inspire entrepreneur...

From Diagnosis to Boston Marathon, a Cancer Comeback with Fitz Koehler 21.10.2024

Join us on this during Breast Cancer Awareness Month, we welcome fitness expert Fitz Koehler. Diagnosed with Stage 2B breast cancer, Fitz faced her condition with unparalleled grit and determination. Despite undergoing 21 rounds of chemotherapy, and radiation treatments, she transformed her battle into a powerful narrative of survival and resilience. In this candid conversation, Fitz shares her jo...

Journey From the Battlefield to Breast Cancer with Christie Cioffi 15.10.2024

In this episode of Tenacity with Sonia C , host Sonia Couto interviews Christie Cioffi, a breast cancer survivor, military veteran, and empowerment ambassador. Christie candidly shares her journey from receiving a breast cancer diagnosis at 36 to navigating treatments and reconstructive surgery. Together, they explore critical topics like the importance of early detection, the emotional and physic...

Healing and Embracing Life After Diagnosis with Alexandra Goldwell 08.10.2024

In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Alexandra Goldwell, a Somatic and Transpersonal therapist, Yoga teacher, and cancer survivor, to discuss the powerful journey of healing after a breast cancer diagnosis. As part of Breast Cancer Awareness Month, this episode dives deep into life post-cancer, exploring the emotional, mental, and physical challenges that many...

Life, Loss, and Lessons in my Breast Cancer Journey with Sonia Couto 01.10.2024

This October, which is Breast Cancer Awareness Month, join host Sonia Couto for a personal episode of "Tenacity with Sonia C." In this poignant solo release, Sonia shares her own battle with breast cancer, starting with her shocking diagnosis in 2017 and detailing the tumultuous path of treatments and surgeries that followed. This episode explores the physical and emotional challenges of b...

Harnessing Microdosing for Enhanced Performance with Peggy Van De Plassche 24.09.2024

In this episode, we dive into the innovative world of microdosing with Peggy Van De Plassche, a distinguished expert who has seamlessly transitioned from a successful career in business and finance to become a leading voice on the transformative power of psychedelics. Peggy Van De Plassche is challenging conventional perceptions by introducing microdosing as a tool for enhancing performance and we...

Unlocking Emotional Healing and Strengthening Your Resilience with Joanna Armstrong 17.09.2024

In this episode of "Tenacity with Sonia C," host Sonia Couto welcomes Joanna Armstrong, an emotional healing and empowerment expert. Joanna’s innovative approach to emotional relief combines cutting-edge science with practical techniques to help individuals manage and transform negative emotions. Joanna introduces her Emotional Relief Routine™ , a powerful method that leverages principles...

Cultivating a Performance Mindset for Leadership Excellence with Aaron Trahan 10.09.2024

In this episode of "Tenacity with Sonia C" we welcome Aaron Trahan, a performance coach and speaker, dedicated to unlocking human potential. With over 15 years of experience across various executive roles, Aaron shares his journey from corporate leadership to his passion-driven venture into performance coaching and professional speaking. This episode dives deep into the concept of a 'P...

Bridging the Gender Gap in the Tech Industry with Rebecca Hazell 04.09.2024

In this episode, we sit down with Rebecca Hazell, the Interim Executive Director of Hackergal, a leading Canadian non-profit organization dedicated to empowering girls in technology. Hackergal is on a mission to bridge the gender gap in the tech industry by inspiring young girls to explore coding and computer science. Rebecca shares insights into Hackergal's innovative programs, including thei...

Unlocking the Future with Web 3, AI & Crypto in Today's Digital Economy with Eric McHugh 27.08.2024

In this episode of Tenacity with Sonia C, we dive into the cutting-edge world of Web 3.0 and Artificial Intelligence with tech innovator Eric McHugh. This episode unpacks the disruptive power of these technologies across industries, from enhancing e-commerce platforms to revolutionizing dating apps with ethical AI matchmaking solutions. Eric provides a clear, engaging explanation of Web 3.0’s dece...

Breaking Barriers: Empowering Voices in the Workplace with Jimi Okubanjo 20.08.2024

In this episode of Tenacity with Sonia C , we sit down with Jimi Okubanjo, a former management consultant, TEDx speaker, and filmmaker, to explore the critical topics of workplace trauma, diversity, and empowerment. Jimi shares her journey of navigating the corporate world as a woman of colour and the toll it took on her mental health. Drawing from her experiences, Jimi has channeled her passion i...

Farm Boy to finance Mogul, A journey of growth and global impact with Zackary Oehlman 13.08.2024

In this episode of "Tenacity with Sonia C," we explore the remarkable journey of Zackary Oehlman, a small-town farm boy who became a global business magnate and digital nomad. Zackary shares how his early life on a farm in Indiana shaped his entrepreneurial spirit and drove him to succeed in the competitive worlds of finance, real estate, and private equity investment. Discover Zackary&#39...

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