Sonia Couto

Tenacity with Sonia C.

Business EN ↓ 130 episodes

Tenacity with Sonia C is a podcast for founders exploring the real decisions required to build companies, what to build, what to prioritize, and how leaders navigate uncertainty while turning ideas into real businesses. Tenacity is not about motivation. It is about the discipline required to keep building when the path is unclear. Through conversations with founders, operators, and leaders, the podcast explores how real companies are built, including the pivots, mistakes, lessons learned, and decisions that shape long-term success.

Author

Sonia Couto

Category

Business

Podcast website

redcircle.com

Latest episode

Jul 10, 2026

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Episodes

Ethical Leadership and Intentional Living with Shana Francesca 06.08.2024

On this episode of "Tenacity with Sonia C" we welcome Shana Francesca, a keynote speaker, consultant, and founder of Concinnate LLC. In a world craving authentic leadership and purpose-driven lives, Shana stands out as a beacon of ethical and intentional living. With a compelling personal journey from a turbulent childhood to a luminary in leadership, she embodies resilience and empowermen...

Transforming Businesses with Tenacity with Peter Christian 30.07.2024

Today we are joined by Peter Christian, a distinguished business executive, author, consultant, and speaker with over 40 years of experience. Peter has successfully helped more than 300 companies across the United States and Europe become more productive, efficient, and profitable. His approach to business improvement emphasizes understanding what a company does well and strategically addressing a...

Biotech Startup Revolutionizing for Pet Cancer Treatments with Ashley Kalinauskas 23.07.2024

In this episode of "Tenacity with Sonia C," host Sonia Couto sits down with Ashley Kalinauskas, the founder and CEO of Torigen Pharmaceuticals. Ashley shares her incredible journey from graduate student to biotech entrepreneur, discussing how her groundbreaking research at the University of Notre Dame led to the creation of a personalized cancer vaccine for pets. They delve into the challe...

Navigating SaaS Success: Insights on Values, Strategy, and Innovation with David Fradin 16.07.2024

We're joined by David Fradin, a product management guru with an impressive track record at HP and Apple, where he worked alongside Steve Jobs. David shares invaluable insights from his decades of experience in building successful products and startups. Tune in as we explore: The importance of corporate values and how they drive product success Key strategies for defining and aligning product v...

From Miss Universe Canada to Founder and CEO with Tamara Jem 09.07.2024

In this episode of 'Tenacity with Sonia C,' join our host Sonia as she sits down with Tamara Jem, founder and CEO of PHNX Cosmetics and former Miss Universe Canada 2021. Learn how Tamara turned her battle with cystic acne into a thriving venture, creating cosmetics that not only beautify but heal. In this heartfelt conversation, Tamara opens up about the highs and lows of building a brand...

Using Open Banking to Break Barriers in Philanthropy with Kieron James 02.07.2024

In this episdoe we explore how Kieron James leverages open banking to transform the landscape of philanthropy. This conversation sheds light on Kieron's innovative approach to reducing transaction fees, ensuring that donations reach their full potential in supporting charitable causes. Learn about the challenges he faced, the technological solutions he champions, and the profound impact of fin...

Pioneering Change and Navigating Challenges in Tech Startups with Katrina Purcell 25.06.2024

I sit down with Katrina Purcell, a Fractional Strategy & Operations Leader who has transformed her passion for life into a career guiding tech startups and nonprofits through their growth phases. With a journey that spans roles at major media outlets to launching her consultancy, Katrina shares her unique insights on creating your path, embracing startups’ chaotic yet thrilling world, and buil...

Journey from Magician to luxury Perfumer with Michael Paul 18.06.2024

In this episode of 'Tenacity with Sonia C,' join us as we explore the captivating journey of Michael Paul, from his earlier days as a celebrated magician to his current success as a luxury perfumer. Discover how Michael's flair for the dramatic has infused his approach to creating exquisite fragrances at Day Three Fragrances, a brand that's quickly carving a niche in the luxury per...

Redefining Alcoholism Recovery with Science with Crystal Fedeli 11.06.2024

Can alcoholism be treated with medication? Join host Sonia Couto for an enlightening conversation with Crystal Fedeli, a survivor of childhood trauma and alcohol addiction. Crystal is the visionary behind 'She’s Recovered' and the founder of 'You Made a Way,' an organization changing the way we think about addiction and treatment. Discover how scientific advancements are reshaping...

Building a Business on the Bedrock of Community and Compassion with Jeff Giagnocavo 04.06.2024

Join my conversation with Jeff Giagnocavo, a seasoned entrepreneur. In this episode, Jeff shares his transformative journey from childhood challenges to becoming a purpose-driven business leader. He opens up about his personal battles with sexual abuse and how he has used his experiences to foster a supportive community and promote empathetic leadership. Discover how Jeff has redefined success, fo...

A Health Crisis Transformed into a Clean Beauty Brand with Indie Lee 28.05.2024

Embark on an extraordinary journey with us as we explore the remarkable resilience of Indie Lee. After being diagnosed with a rare disease and given only months to live, Indie defied the odds and emerged victorious. Her battle with adversity ignited a spark within her to revolutionize the skincare industry. Join us as we delve into Indie's health journey, her relentless fight for life, and the...

The Path to Social Influencer with Steve Melo 21.05.2024

Let’s dive into the world of social media influence with Steve Melo. Known for his vibrant and humorous content that celebrates Portuguese-Canadian culture, Steve shares his personal journey from starting an Instagram account to becoming a celebrated social media influencer. Discover the pivotal moments, the challenges of becoming an influencer, the joys of connecting with a global audience, and b...

Carving Success in Creative Entrepreneurship with Carina Gardner 14.05.2024

Join me as I sit down with Carina Gardner, a trailblazer in the creative industry. Discover how Carina transformed her passion for design into a thriving multimillion-dollar business. Learn from her expert insights on monetizing creative hobbies through digital platforms, navigating partnerships with manufacturers, and building a supportive community for entrepreneurs. Whether you’re a quilter, ca...

Strategies for Scaling from the Ground Up with Robert Brill 07.05.2024

In this episode I sit down with Robert Brill, the visionary behind a multimillion-dollar advertising agency that started from the ground up. Discover how Robert transformed his zero-capital startup into a thriving enterprise recognized multiple times on the Inc 5,000 list. This episode is a treasure trove for anyone interested in entrepreneurship, digital marketing, and the power of resilience. Le...

Born to lead and not to be led with Victoria Pelletier 30.04.2024

Victoria Pelletier is a leader and corporate executive. Join me for an insightful conversation on leadership, resilience, and transformation. Victoria’s journey from overcoming adversity to becoming a COO at 24, a President by 35, and a CEO by 41 is a testament to her tenacity and vision. Victoria shares her strategies for breaking barriers, empowering others, and paving new paths in boardrooms an...

Releasing Limiting Beliefs with Kyle Gillette 23.04.2024

Explore the keys to transformative leadership on “Leadership Advantage” with host Sonia C. and guest Kyle Gillette. Gain insights into: Releasing limiting beliefs Empowering your team Unlocking your full potential Discover how releasing limiting beliefs fuels creativity and confidence, driving transformative change. Learn about Kyle’s program, designed to fuel personal and professional growth by o...

Living Life On Your Own Terms with Erika Beeson 16.04.2024

In this inspiring episode of the "Tenacity with Sonia C Podcast," host Sonia C sits down with Erika Beeson, a passionate empowerment coach, expert in personal development, and author of "Renewal of You." Erika shares her compelling journey from adhering to societal expectations to embracing a life of authenticity and independence. Explore the pivotal moments that drove Erika to bre...

Happiness as a Business Model with Richard Clarke 09.04.2024

Let's dive into the intricacies of finding joy, fulfillment, and balance professionally. Through this engaging conversation with Richard, a seasoned entrepreneur passionate about fostering happiness in the workplace, this episode offers listeners a unique blend of personal insights, practical advice, and inspirational stories. Richard shares his journey from managing teams across the globe to...

Embracing a New Chapter In Life with Noelia Orantes 02.04.2024

Embark on a journey of transformation and empowerment with our latest episode, 'Embracing A New Chapter in Life.' Dive into the inspiring story of a women who dared to redefine her path by stepping into the tech world, showcasing the limitless possibilities that await when we open ourselves to change. This episode is a celebration of courage, resilience, and the power of embracing new begi...

Blueprint for Thriving in Business and Life with Peter Sorgenfrei 26.03.2024

Ever wondered how some entrepreneurs turn their setbacks into success stories? In this episode we're joined by Peter Sorgenfrei, an entrepreneur who's mastered the art of bouncing back stronger. With years of experience building startups and advising founders on leading healthier, happier lives, Peter delves into the importance of startup culture, the art of bootstrapping, and the power of...

The Path to Finding True Fulfillment with Kevin Palmier 19.03.2024

In a world where the grind and external achievements dominate our pursuits, the essence of true fulfillment often gets lost in the noise. But the most meaningful journey involves turning inward, embracing our vulnerabilities, and recognizing that true strength lies in confronting our fears, not concealing them. Have you ever found yourself surrounded by all markers of success but devoid of happine...

How a Simple Idea Ignited a Startup Revolution with David Van Beekum 12.03.2024

How David and the founders, from Tweva, turned a dinner rant into a digital revolution on 'Tenacity with Sonia C'. Get ready for a journey of entrepreneurship, overcoming introvert hurdles, losing a co-founder to illness, and shaping the future of social TV for small businesses. This isn't just a chat; it's a blueprint for disrupting the digital world. Advertising Inquiries: https:...

The Power of Transformation with Amanda Greaves 05.03.2024

Discover the Power of Transformation. Amanda Greaves author of The Chameleon Diaries walks us through her journey of feeling trapped in a life that seemed perfect to everyone else but left her wanting more. Amanda transitioned from being a celebrated interior designer to embarking on a profound journey of self-discovery and fulfillment. Hear how Amanda faced her challenges, embraced her true desir...

Harnessing Artificial Intelligence for Business Success with Jonathan Green 27.02.2024

Ever wonder how AI can transform your business? AI expert Jonathan Green unravels the journey of integrating AI into business strategies for success. Get actionable insights on making AI work for you. Advertising Inquiries: https://redcircle.com/brands

Transforming Burnout into Breakthroughs with Vacation Guru Jennica Cabrera 20.02.2024

Have you ever felt like you needed a vacation from your vacation? Join me as I unravel the secrets to succesful vacationing that enhances, rather than hinder, our professional lives with vacations expert Jennica Cabrera IG/TikTok: @TechieSoniaC Advertising Inquiries: https://redcircle.com/brands

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