Tenacity with Sonia C.

Burnout isn't the real problem. The real problem is the kind of ambition that's driving you. In this episode of Tenacity with Sonia C, Sonia sits down with entrepreneur and agency founder Bianca B. King to unpack the difference between toxic ambition and joyful ambition, and why so many founders unknowingly build businesses from a place of survival instead of purpose. Bianca's journey...

Enterprise AI is moving faster than most companies can keep up. But according to Larissa Schneider, the biggest challenge isn't the technology. It's execution. In this episode of Tenacity with Sonia C , I sit down with Larissa Schneider, Co-Founder and COO of Unframe, to discuss what it really takes to build an enterprise AI company, earn the trust of Fortune 500 customers, and scale a sta...

What happens when your business grows faster than your systems, leadership, and life can handle? In this episode of Tenacity with Sonia C , Sonia sits down with Lauren Cockerell, founder of Kaidar & Co, to unpack the scaling mistake that nearly cost her everything. After being laid off while 8 months pregnant, Lauren built her company from the ground up. But years later, rapid growth, hiring p...

What happens when your business growth is no longer limited by strategy, but by your leadership? In this episode, Sonia sits down with Eric Dingler to unpack the leadership lessons that emerge as businesses scale. Eric shares the moment he realized his team kept having the same conversations because leadership systems and communication clarity were missing. Together, they explore: Why growing team...

What does it really take to build something new when there’s no blueprint, no certainty, and no external validation? In this episode of Tenacity with Sonia C., Sonia sits down with Sam Berman, founder of LARC, to talk about the internal war of entrepreneurship, the emotional cost of building, and the mindset required to keep going when doubt, isolation, and pressure hit hard. Sam shares how LARC g...

Most founders think fundraising is about pitch decks, introductions, and traction. But investors are evaluating more than just that; they are also looking for credibility. In this episode of Tenacity with Sonia C, we explore a new fundraising strategy more founders are starting to use: visibility as leverage. PR is no longer just about press coverage. It’s about positioning yourself as a credible,...

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth. Most technical founders believe the hardest part is building the technology. It isn’t. In this episode, Sonia sits down with a neurotechnology founder bu...

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth. What happens when a childhood obsession becomes a real business? In this episode of Tenacity with Sonia C , Sonia talks with Rui Couto about how he turne...

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth. Most startups don’t fail because founders lack ambition. They fail because founders build in a vacuum, avoid the real problem, and keep operating at the...

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth. Many founders don’t start from nothing, they start from expectation. In this episode of Tenacity with Sonia C, Sonia sits down with entrepreneur Jason Va...

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth. If you’re building something worth attention, you need to be ready for the spike. In this episode of Tenacity with Sonia C. , Sonia sits down with Michae...

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth. When Success Stops Feeling Like Success: The Burnout, the Exit, and the Freedom Play What happens when you scale a business… and realize you’re no longer...

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth. AI can generate content in seconds. Polished videos are everywhere. Websites all sound the same. So what actually wins in 2026? In this episode of Tenaci...

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth. Legacy brands aren’t failing because their products are bad; they’re struggling because their systems, habits, and leadership decisions move more slowly...

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth. Being busy feels productive until your revenue stalls, your calendar is full, and nothing meaningful is actually moving. In this episode of Tenacity with...

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth. Most people think writing a book means sitting alone for months, struggling with words, doubting their ability, and hoping something good comes out the o...

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth. Most founders obsess over building the product, but not when they exit, and that’s where they lose leverage, leave money on the table, and sometimes watc...

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth. What if the biggest thing holding your business back… is you? In this episode of Tenacity with Sonia C. , Sonia sits down with Jason Berkowitz, founder a...

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth. Every founder eventually faces the same hard question: Do I pivot, or do I hold the line? In this episode of Tenacity with Sonia C., I sit down with awar...

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth. Ego can build companies, and it can destroy them. In this episode of Tenacity with Sonia C . , Host Sonia Couto sits down with Robert Matzkin, serial ent...

Most founders don’t fail because of a lack of passion. They fail because they don’t understand their numbers. In this episode, I sit down with Rachel Phillips, Co-Founder and COO of Fully Accountable, to break down the financial blind spots that quietly sink startups, and the simple systems that can save them. Rachel went from practicing law to building one of the fastest-growing outsourced accoun...

At just 20 years old, Aleksandar Svetski lost everything, $200,000 in debt, wiped out by the stock market, living on a friend’s floor, and selling door-to-door to afford a can of tuna. That rock-bottom moment didn’t break him; it built him. In this raw and unapologetic conversation, Sonia sits down with Alex to unpack the failures, pivots, and rebuilds that shaped his unconventional path from debt...

What makes a founder walk away from stability, an excellent salary, and a clear corporate path, just to start over from scratch? In this episode of Tenacity with Sonia C. , Marco Benitez, CEO of ROOK, shares the pivotal moment that changed the trajectory of his life. From a national Taekwondo champion in Mexico to a biomedical engineer and then climbing the ladder in big pharma, Marco had everythi...

What does it take to build and scale a tech startup while your country is under attack? In this episode of Tenacity with Sonia C, Ukrainian founder Oleksandr (“Alex”) Buratynskyi, co-founder of T-Travel, shares the raw, unfiltered truth about growing a startup during the full-scale invasion of Ukraine, with no outside funding, constant uncertainty, and the pressure to keep his team motivated while...

When you try to serve everyone, you end up serving no one. In this episode of Tenacity with Sonia C. , Sonia Couto sits down with Gabriel Kaam, founder and CEO of K&R, to unpack one of the hardest, but smartest, growth decisions a founder can make: niching down. Gabriel shares how focusing his agency on fashion and luxury e-commerce helped him land clients like L’Oréal, Givenchy, and Louis Vui...