Sonia Couto
Tenacity with Sonia C.
Tenacity with Sonia C is a podcast for founders exploring the real decisions required to build companies, what to build, what to prioritize, and how leaders navigate uncertainty while turning ideas into real businesses. Tenacity is not about motivation. It is about the discipline required to keep building when the path is unclear. Through conversations with founders, operators, and leaders, the podcast explores how real companies are built, including the pivots, mistakes, lessons learned, and decisions that shape long-term success.
Where to listen?
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Episodes
Building a Modern Wellness Brand with Trish Mock 07.05.2025 32:39
What happens when ancient plant medicine meets modern wellness entrepreneurship? In this episode of Tenacity with Sonia C. , I sit down with Trish Mock, founder of GOOD PSYCHE, a wellness company that blends the wisdom of medicinal mushrooms and herbs with contemporary healing practices. Trish shares her powerful journey from growing up on her family’s medicinal herb farm to launching a mission-dr...
Authentic Leadership and Breaking the Mold with Justin Wenzel 16.04.2025 56:15
What does it mean to lead with authenticity? In this episode of Tenacity with Sonia C , host Sonia Couto sits down with Justin Wenzel, founder of JWX, to explore how redefining leadership transformed his life and the lives of those he leads. Justin opens up about growing up in the automotive industry, where his career path was laid out before he even had a say. From excelling in car sales to silen...
Reinventing Online Dating: The App That Sparks Real-Life Connections with Anthony Tulai 11.04.2025 40:23
In this episode of Tenacity with Sonia C , we dive into the world of dating apps with Anthony Tulai, the Founder and CEO of Hopp Dating—an app that's shaking up the industry by eliminating endless swiping and meaningless chats in favor of real-life connections. Anthony shares his unique journey from studying Nanotechnology Engineering at the University of Waterloo to launching a dating app tha...
Strategy, Mindset, and Actions to building a business that lasts with Jared Jennings 31.03.2025 32:32
In this episode of Tenacity with Sonia C, I sit down with Jared Jennings, founder of Phantom Brands, to talk about what it takes to build a sustainable and successful business. Jared’s journey from a corporate 9-to-5 job to running a thriving brand agency wasn’t a straight path—it was filled with challenges, pivots, and invaluable lessons. Episode Sponsored by Konverge – A 31+ year leader in custo...
From Burnout to Balance: The Journey to Building a Resilient Business with Miguel Ribeiro 26.03.2025 49:13
What happens when success comes at the cost of your well-being? In this inspiring episode of Tenacity with Sonia C , we sit down with Miguel Ribeiro, a passionate entrepreneur who found himself on the brink of burnout after years of relentless hustle. Miguel opens up about the pivotal moment that forced him to re-evaluate everything—his business, health, and definition of success. Together, we exp...
AI Meets Human Connection with Jason Sherman 20.03.2025 42:18
In this episode of Tenacity with Sonia C, we sit down with Jason Sherman, a seasoned entrepreneur, author of Strap on Your Boots, and the founder of Spinnr and Vengo AI. Jason shares his journey of resilience and innovation, from overcoming the growing pains of entrepreneurship to pivoting when the stakes were high. We explore how his app, Spinnr, leverages AI to combat the loneliness epidemic and...
Scaling Smart, Living Free: How to Build a Business That Works with Nicco Leonne 12.03.2025 34:12
Is your business running you, or are you running your business? In this episode of Tenacity with Sonia C , we discuss intelligent scaling, strategic pivots, and building a company that aligns with your life—not consumes it. Nicco Leonne, founder of Nemean Pride Consulting, proves that you don’t have to wait until retirement to live your dream life. After working in corporate consulting and earning...
How AI and Smart Clothing Tech Are Transforming Fitness & Rehab with Steven Webster 07.03.2025 41:48
In this episode of Tenacity with Sonia C , we explore the future of AI-powered coaching, smart clothing technology, and connected fitness with Steven Webster , CEO and founder of ASENSEI . Steven shares how his groundbreaking motion capture and wearable AI technology revolutionizes fitness, rehabilitation, and sports coaching, bringing personalized, real-time coaching to athletes, physical th...
Startups, Mining, and Scaling Up: The Power of Collaboration with Carl Weatherell 28.02.2025 57:02
In this episode of Tenacity with Sonia C, I sit down with Carl Weatherell, a leader at the intersection of startups, mining, and innovation. As the President of ReThink Minin g Ventures, Carl has spent his career driving collaborative innovation, bringing together startups, major mining companies, and government organizations to transform the industry. We dive into: ✅ The challenges and opportuni...
How One Startup is Revolutionizing Live Comedy for Performers with Leanne Linsky 25.02.2025 39:28
The comedy industry has remained essentially unchanged—until now. In this episode of Tenacity with Sonia C , I sit down with Leanne Linsky , founder of Plauzzable , a groundbreaking startup reshaping live comedy for performers and audiences alike. Leanne, a seasoned comedian turned entrepreneur, saw a gap in the industry and built a tech-driven platform that allows comedians to perform, monetize,...
How Feed That Brain is Raising the Bar in Health & Wellness with Rena Dempsey 21.02.2025 47:10
In this episode of Tenacity with Sonia C , we sit down with Rena Dempsey, the founder of Feed That Brain , to discuss her entrepreneurial journey and how she’s disrupting the supplement industry with clean, science-backed products. Frustrated by the lack of transparency and quality in mainstream supplements, she set out to build a brand that prioritizes real ingredients, research-driven formulatio...
Building Lasting Customer Loyalty Through Experience Design with Mark Stern 18.02.2025 40:09
In this episode of Tenacity with Sonia C , we explore how experience design transforms brands’ connections with their audiences. Mark Stern, founder of Custom Box Agency, shares his expertise on how businesses can boost customer retention, increase conversions, and create unforgettable brand experiences by integrating physical and digital elements. Mark explores the psychology behind customer enga...
Change Your Life with Emotional Intelligence with Kerry Tepedino 14.02.2025 40:54
Do you want to unlock the secret to achieving your goals, building stronger relationships, and living a more fulfilling life? It all starts with emotional intelligence! In this episode of Tenacity with Sonia C , we dive into the power of emotional intelligence with Kerry Tepedino, CEO of the One Thought Away Project . Kerry shares her incredible journey from battling stress, anxiety, and an eating...
Why Quitting Alcohol Can Boost Your Business and Life Success with Karolina Rzadkwolska 11.02.2025 32:20
Could quitting alcohol be the secret to unlocking your full potential? In this episode of Tenacity with Sonia C , Karolina Rzadkowolska, bestselling author of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You , shares how going alcohol-free transformed her life and business. We explore how alcohol impacts productivity, decision-making, and mental clarity, and why many entrepreneurs ar...
Billion dollar secrets to turning big wins into startup success with David Snider 06.02.2025 37:21
In this episode of Tenacity with Sonia C , host Sonia Couto sits down with David Snider, former COO & CFO of Compass and Founder & CEO of Harness, to uncover the entrepreneurial lessons behind scaling businesses to billion-dollar valuations and raising millions in funding. David shares his journey of growing Compass from pre-launch to $350 million in revenue and securing $300 million in fu...
Master Workplace Productivity, goals and motivation by Setting Boundaries with Daniel de Vries 03.02.2025 31:53
In this episode of Tenacity with Sonia C , career coach and workplace strategist Dan De Vries shares actionable insights on sustaining motivation, setting meaningful career goals, and establishing healthy boundaries in the workplace. With over two decades of experience in senior leadership roles, Dan brings a wealth of knowledge to help professionals thrive in their careers without sacrificing the...
What Really Drives Workplace Growth with Carole Stizza 27.01.2025 30:49
In this episode of Tenacity with Sonia C , host Sonia Couto sits down with Carole Stizza, an executive coach, leadership expert, and author, to uncover the secrets to meaningful feedback, effective communication, and workplace growth. Carole shares her journey from overcoming life-changing challenges to transforming a frustrating performance review into a robust framework for personal and professi...
Building a CYBERSECURITY Empire Amidst Adversity with Brittany Greenfield 24.01.2025 45:29
In this powerful episode of Tenacity with Sonia C., host Sonia Couto sits down with Brittany Greenfield, founder and CEO of Wabi, for an unfiltered conversation about entrepreneurship, cybersecurity, and what it truly means to build a business as a woman in tech. Brittany’s path into cybersecurity wasn’t linear, and that’s precisely what makes her story so compelling. From enterprise software and...
Scaling Success, Align Your MINDSET with Adina Kroll 21.01.2025 29:44
In this episode of Tenacity with Sonia C., host Sonia Couto sits down with Adina Kroll, a business and Human Design coach who helps entrepreneurs grow sustainably, without burning themselves out. Adina shares her unconventional journey from a small village in Germany to building a coaching business in the UK, including the moment she realized she was never meant for corporate life . What follows i...
Harsh Realities of Success Exposed with Gary LeBlanc 07.01.2025 41:44
In this candid episode of Tenacity with Sonia C., host Sonia Couto sits down with Gary LeBlanc, founder and CEO of 0dB, for an honest conversation about entrepreneurship, resilience, and the true cost of building something meaningful. Gary shares his journey from a successful corporate career to founding a neuroscience-backed functional beverage brand, sparked by personal loss, a deep commitment t...
Unlocking Confidence and Living Intentionally with Lucy Liu 30.12.2024 41:32
In this empowering episode of Tenacity with Sonia C , host Sonia Couto welcomes master life coach, bestselling author, and motivational speaker Lucy Liu . Together, they dive deep into overcoming limiting beliefs , cultivating rock-solid confidence , and embracing intentional living to create a life of purpose and fulfillment. Lucy shares actionable strategies for managing daily stress , transfo...
Overcoming Anxiety and Procrastination with John Graham 29.12.2024 32:45
In this episode of Tenacity with Sonia C , host Sonia Couto sits down with John Graham , a three-time USA Memory Champion and emotional transformation coach. John shares his journey of overcoming crippling anxiety , panic attacks , and chronic procrastination —not through traditional mental health methods but by diving into the emotional root causes behind these struggles. Listeners will learn: ✅...
Why Connection Beats Automation Every Time with Jake Stahl 23.12.2024 35:42
In this episode of Tenacity with Sonia C, Jake Stahl, a seasoned sales and training expert, joins Sonia to reveal the secrets behind building authentic connections in sales and business. Drawing on 30 years of experience across six countries and seven patents in learning development, Jake discusses why human connection outshines automation in today’s digital world. Discover how Jake rebuilt his ca...
Breaking Into Big Tech Ecosystems with Greg Williams 20.12.2024 29:16
In this episode of Tenacity with Sonia C , Greg Williams, VP of Strategy at Western Computer, shares his expert insights on how startups and small businesses can successfully break into big tech ecosystems like Microsoft, Oracle, and other major players. Greg delves into the power of partnerships, the importance of credibility, and how to navigate daunting ecosystems to scale your business. Whethe...
The Hidden Cost of Burnout and How to Prevent It with Michael Levitt 18.12.2024 35:59
In this episode of Tenacity with Sonia C , Sonia sits down with Michael Levitt, a burnout expert and founder of The Breakfast Leadership Network, to uncover the hidden toll burnout takes on our personal and professional lives. Michael shares his journey of overcoming a near-fatal burnout experience that cost him his job, health, and home and how he turned it into a mission to help others prevent b...
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