Talk Copy to Me | Content + Copywriting Podcast

What is GA4? Since the summer of 2022, I've heard this question over and over again. GA4 Is Google's newest analytics platform. It is replacing the current version of Google Analytics, which is often references as Universal Analytics. And before you zone out at the idea of a data overload, I really encourage you to tune in to this specific episode. Google Analytics 4 is coming for everyo...

Google ads, for beginners at least, are incredibly confusing. But that doesn't mean that Google ads should be avoided. If anything, if now is the season to invest in advertising, Google ads could be a very strategic way to spend your money. But how do you know when the right time is to invest in ads? And once you are certain your ready, where do you even begin? In this episode of the Talk Cop...

Everybody talks about Facebook ads, but if you want me to be honest with you....not everyone understands what they're talking about. Which is exactly why it's important to invest in some education before DIYing a Facebook ads campaign or hiring a Facebook ads specialist or agency to help you advertise your products or services. In this episode of the Talk Copy to Me podcast, I asked Face...

Let's be honest with each other for a moment. How well do you "get" email tech? Are you comfortable in your email software platform? I bet if you asked a few of your online biz buddies, the majority of your group would agree that they're not as confident as they'd like to be in their email platforms.  And I'll be honest with you, I too would like to understand my emai...

Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales email strategy. You get all the way through a huge part of the launch process only to realize THERE. IS. STILL. SO. MUCH. TO. WRITE. You're plowed through the pre-launch social media content, created a sales funnel and strategy, and wrote out an e...

Do you know how to be consistent when it comes to emailing your list? If the answer is no, you are sooooo not alone. So many small business owners struggle with staying consistent with their marketing efforts. They know the importance of consistency, but finding the time, energy, and creativity to sit down and write an email to your list every week can be overwhelming without the right systems and...

Yes! You're growing your email list. I hope you feel so proud of your efforts! 🎉 But now what? Well, simple. You need a series of emails to introduce yourself to your new subscribers and set the groundwork about what they can expect from you. But, knowing what goes into a welcome email sequence and actually creating one are two completely different things. I called in Liz Wilcox, the "F...

Wish you knew how to grow an email list for your business? If so, you're not alone. In preparation for this episode, I Googled "How do I grow an email list?" And do you know how many results there were for that search?   1,170,000,000. Yes, friends. That's over one billion results.   People know the value of email marketing. That's for sure. They just don't know exact...

So we've talked about how great of a marketing asset quizzes can be, but what happens after you've completed one and launch it to the world? Do you just keep your fingers crossed and hope for the best? Or, can you create a post-quiz email strategy that helps you to nurture your new leads. But where do you even get started with that post-quiz email strategy? And do you need a new email we...

Quick: While you have the chance, join Interact's FREE Quiz Mastermind , happening from October 11-13! Let me ask you a question for a moment. Have you ever taken a personality quiz? Do you remember the days of grabbing your monthly Cosmo subscription from the mailbox and scanning through to find out what type of "insert personality type" you were. Or, maybe your last quiz wasn&apos...

Your business relies on words. Yes, words. There are words in every facet of your business, though it's understandable that when you think of business words, you likely only consider the copy you have to create for your marketing and sales materials. But what about the rest of the stuff? How do you know what to say on your forms, questionnaires, onboarding and offboarding materials, and in no...

Thinking about adding a membership to your offer suite? You're not alone. The business world has seen a steady rise of online memberships in the past few years, and the trend toward businesses with a membership component aren't slowing down anytime soon. But is an online business membership model the next best step for you? In this episode of the T alk Copy to Me podcast, I sit down with...

How much copy do you think goes into visibility opportunities, such as podcast guesting? Well, at first glance, it might not seem like a lot. If anything comes to mind, maybe you'd think of something like a professional bio that you'd send to the host. But you need a lot more than a voice to get podcast guesting opportunities. There's actually quite a bit of writing that goes into p...

If there's one thing that drives me bananas about the online business world...it's how people think there are "rules" they must follow in order to be successful. Okay, so maybe you wouldn't call them rules, but if you're unsure of what I'm talking about here, I'll explain. It drives me bananas when experts proclaim that there is one true way to accomplish so...

Copy + Design do not = a website. However, there is one thing that brings copy and design together. Without it, no published website will be successful. Curious what that is? Simple: it's strategy. Today on the podcast, I welcome marketer Lorraine Ball to talk about the four types of questions people have in their buying journey – specifically, those questions that revolve around information,...

We all know the importance of having a website.  And if you didn't believe that before listening to my podcast, I sure as heck hope that I've drilled that in you by this point. So, how do you know if the website that you have right now is working to your benefit? Websites are not a set it and forget it type of thing. And that's usually something I like to talk about with all of my d...

You know your website isn't serving your business how you'd like it to, but how the heck do you know when it's time to make a major change to your site? Similarly, if you're just starting your business, how do you decide whether you should cobble a DIY website together or hire out the work to a copywriter and website designer? Like usual, the answer to these questions is....dru...

We’re all multifaceted human beings, and while we may do one thing professionally, service providers and other small business owners have various creative interests that inspire or light them up. But yet, we’re told that we must stay in our lane and do the thing that’s most closely related to our business. But, we don’t have to do that. In fact, if you’re at all interested in showing up authentica...

Style guides. Brand messaging guides. Editorial guidelines. Copy style documents. Visual branding guides. Voice guidelines. Brand style guide. Brand strategy guides.   With so many names for somewhat similar things, it can be overwhelming to know what you're buying into when you invest in your marketing and messaging.   Today, we'll talk about style guides and what you can expect from th...

If you're interested in brand messaging — what we've been talking about on the podcast for the past couple of months — voice of customer (VOC) research is something you're also likely quite curious about.   But what is VOC research, how do you get it, and more importantly, how do you use it in your business?   In this episode, I interview brand voice expert Melissa Payne and we cove...

How many times have you sat down to create content quickly and instead spent endless hours adjusting the style, voice, personality, and vibe until the words actually sound like you? My guess is that you've been there and done that and spent a long time there...too long. Creating content or repurposing content you already have shouldn't be that hard.  But staring at a blank page without y...

How do you know what to say to your clients? How do you know how to speak to leads on social media or what to write in your email newsletters? Well, I don't want to oversimplify this for you. But I do have an easy answer.  The best way to feel confident in all of your marketing and messaging is by investing in a brand messaging guide that clearly lays out your mission, your vision, your value...

Case study marketing offers an excellent return on investment. It's one way to show our clients our expertise, while also showcasing the breadth of work we can accomplish. Case studies are perfect for business owners who are modest (to a fault!) and don't love selling themselves as a personal brand or showcasing their expertise in other ways. Best yet — there are so many ways to approach...

Charlotte Isaac is a Business Operations Consultant who gave up her role as a corporate ops manager inside of a creative agency so that she could serve small business owners who love their people just as much as she does hers. Through her signature program, Ease Seekers Society, and her DIY Dubsado shop, Charlotte helps overwhelmed and overworked entrepreneurs build customized solutions so they ca...

On the previous episode of the Talk Copy to Me podcast, we talked about testimonials. But what gets you stellar testimonials? The answer is simple: you provide an excellent customer experience. Though, as simple as that answer is, there’s so much that goes into how the heck you actually go about providing that small business customer experience. In this episode of the Talk Copy to Me podcast, I ta...