Talk Copy to Me | Content + Copywriting Podcast

Looking to reduce your social media presence in 2023, but not sure what to focus on instead? Look no further than this episode of the Talk Copy to Me podcast. In this episode, you'll learn the top four areas you should focus your attention on in 2023. You'll discover the most effective ways to increase your client load and grow your business through alternative marketing channels. Whethe...

Imagine this: you wake up in the morning, grab your phone, and can’t seem to find any of your social media apps. They’re gone. Poof! Social media, as you know it, no longer exists. Do you know what to do without social media? Better yet, do you know how to run a business without it? We’ve spent the past 15 episodes talking all about how to show up on social media…but what if you don’t want to be o...

In the final episode of the Facebook-specific series on the Talk Copy to Me podcast, marketing expert Ashleigh Chanél shares her insights on how to network on Facebook and achieve your business goals. In this episode, Ashleigh shares her tips on how to effectively network in Facebook groups, how to optimize your Facebook business page and personal profile, and how to use Facebook to grow your busi...

Are you looking to create an inclusive online presence? Do you want to connect with your audience on Facebook but don't know where to start? Then you won't want to miss this episode of the Talk Copy to Me podcast. Former Facebook employee and marketing specialist Meg Brunson joins us to discuss the importance of inclusivity and accessibility when it comes to social media and online conte...

Are Facebook Groups even relevant in 2023?  The answer is...yes. There are so many benefits of Facebook Groups, including building a community around your business and networking with like-minded individuals. But how do you find the right Facebook Groups and how do you start and grow your own? Join us on this episode of Talk Copy to Me as we sit down with Jessica Sheehy to discuss everything you n...

There's nothing better than having fun during a podcast interview, and that's exactly what I experienced while talking with Jenna Warriner for the Talk Copy to Me podcast. If you're wondering why I'm telling you this, I promise there's a reason. I'm a big believer that fun interviews with guests lead to great episodes for my listeners. Why? Because when we're rel...

"You're either a creator or a consumer." This is what Kendra Swalls said toward the end of our conversation about Instagram, and it's really stuck with me since we first spoke. Before you even begin thinking about what to write on Instagram posts (which, yes, is the point of this episode), let's talk about that dichotomy for a moment. The entire reason I hosted this enormo...

Do you think of yourself as an influencer? If not, you might want to think again. Anyone who uses a social media platform publicly—especially as the face of their brand—is an influencer of a sort. For this conversation, let’s call ourselves micro-influencers. Still feels awkward to think of yourself as a microinfluencer? Just trust me and stay with me for a moment. As a microinfluencer, what you s...

Are you guilty of mindlessly scrolling on LinkedIn, occasionally liking a post, but failing to genuinely connect with others?  If so, it's time to shift your focus to connecting on LinkedIn if you want to grow your network in an organic and nurturing way. Joining us on this episode of Talk Copy to Me is Akua Nyame-Mensah, who will share valuable insights and strategies on how to engage authen...

In this episode of the Talk Copy to Me podcast, Tania Bhattacharyya, the founder of Lumos Marketing, joins us to talk about how professionals of all types can leverage LinkedIn to connect with their ideal audience, build relationships, and establish themselves as thought leaders in their industry. Tania and I delve into the importance of having a clear message and purpose on LinkedIn, and how to i...

As a business owner, you may be hesitant to use LinkedIn as a tool for growing your network and promoting your brand, but with the right approach, it can be an incredibly effective way to connect with like-minded professionals and drive success for your business. In this episode, we're joined by LinkedIn expert Louise Brogan, who shares her insights on how to use LinkedIn in a way that feels...

I'm so excited to have Racheal Cook, business growth strategist and founder of the CEO collective, as a guest expert to talk all things TikTok. Why? Well, she isn't a TikTok strategist. She doesn't offer any social media services in her business, and even better—she hasn't even been using it for a full year in her business. Her value in this series is that she is a small busine...

Looking to efficiently use TikTok for your business? With countless social media platforms vying for your attention, it can be challenging to create effective video content that doesn't consume all of your time. In this episode of Talk Copy to Me, our guest expert, Samantha Vlasceanu (aka the TikTok coach), shares tips for creating TikTok content quickly and easily, so you can get back to doi...

Are you ready to show up on TikTok to make your business more visible?  Join me and my special guest Helen Polise, also known as the TikTok Teacher, to discuss how to build your confidence and approach video content ideation. We'll discuss why starting a TikTok channel in 2023 is a smart business decision (if you plan on using social media for your business!) and how to avoid getting left beh...

With all the changes happening over at Twitter in the past year, it can be difficult to know whether or not it’s the right social media platform to use for your business. I’ll start by sharing that I do have a sincere love for Twitter, though I’m worried about its future. I joined in September of 2008; so my relationship with the platform has been consistent for almost 15 years. It’s the place whe...

Are you on Twitter for your business? If so, right now you might be worried about how to increase Twitter engagement, especially since so many people have fled the platform with recent ownership changes and behind-the-scenes chaos. But, If you focus on conversations, getting to know the people you follow, and connecting with those that reach out to you, everything else will fall into place. See, w...

Social media: you either love it or you hate it. Actually, I think we both know that it’s not really that simple. If you’re a business owner, there’s a good chance you rely on social media as a major part of your marketing (or customer service) efforts. You try to keep up with all the business social media best practices, post consistently, communicate with your followers, and more…and you see mix...

As much as I wish this weren’t the case, I wasn’t born a fashionista. Sure, I can throw together an outfit worthy of running errands and choose my favorite out of a lineup of gala dresses, but being effortless stylish…well, I can’t quite claim it. Which is why, when it came time to get new brand photos taken, I had no clue how to a dress for a photoshoot. I knew I wanted to seem approachable in th...

It’s not enough to just have a great product or service offer, as much as you may wish that were the case. For your marketing efforts to be both strategic and successful, it’s important to understand the mindsets of both your leads and yourself. Let’s play a game of pretend for a moment. You just got a new job (congratulations!). You’re responsible for selling winter jackets to the residents of Ar...

Can you believe it's been a whole year since the Talk Copy to Me podcast launched? I certainly can't, but it's true. As of today, we've produced 48 episodes (well, 47 episodes and one trailer) in that time — 16 of those were solo episodes and 31 were interviews with incredible creators and business owners. I'm so grateful for all the experts who joined us and shared their...

Here’s how January usually plays out: The ball drops. People celebrate, stay up late, and stay true to their annual New Year’s traditions. The next day everyone’s a bit overtired, but still buzzing on the energy a new year brings. A few days into the new year and things are still going strong. You’re starting up work again after (hopefully) some time off for the holiday season, and you’re motivate...

EPISODE 045. Every March I buckle down and audit my entire website. Now, I bet you’re reading that thinking, “Hold up, what? Erin…isn’t this supposed to be a podcast episode about website updates and maintenance that you do in the beginning of the year? You know, like January 1st?” Well, you wouldn’t be wrong. That’s exactly what this episode is about. I’m going to share a handful of easy website...

Your 2023 marketing plan better watch out because you mean business. Join me this week and learn how to review your efforts from this year and analyze that data so you can understand what worked and what didn't. We’ll explore the importance of working with intention and how doing the prep work can help you avoid aimlessly trying to achieve your goals without direction. And finally, you’ll als...

Are you ready to take your marketing strategy to the next level? On this episode of Talk Copy to Me, you'll discover how to review your marketing efforts over the past 12 months and use the data to set goals for the upcoming year. (But don't get too excited, I have one more episode for you to listen to—episode 044—before you actually sit down to work on goal setting! You'll learn al...

Do you have a business plan for your small business? If so, you deserve a high five…but before I give that to you, I have a few more questions: How long ago was the business plan created? Is it still current? Have you even dusted it off and reviewed it since you first created it? Chances are, if you’re reading this right now, you either don’t have a business plan or you do, it’s long past it’s exp...