Talk Copy to Me | Content + Copywriting Podcast

Want to grow your audience, nurture your leads, and improve your customer experience? Then you need premium content. And there's one marketing medium that's perfect for business owners: private podcasts. In this episode, Dr. Lindsay Padilla, co-founder of HelloAudio, joins me to talk about all things private podcasts: how to use them as a marketing asset, the very many different ways you...

Episode 090. Ever think about starting a podcast for your business? Have one and not sure if the ROI is worth the effort? This is a must listen episode that kicks off our series about podcasting! Read the show notes and view the full transcript here: https://erinollila.com/should-i-start-a-podcast-for-my-business/ ______________________________________________ Learn more about your host , Erin Oll...

Episode 089. Have you ever found yourself staring at a blank screen, desperately trying to figure out how to come up with content ideas for your business that were fresh and interested? Trust me, you are not alone. Content ideation can be difficult. And if you don’t know what to create content about…well, you simply can’t create anything, right? And let’s not even get into the overwhelming pressur...

Episode 088. Do you use case studies for your business? Are they part of your overall marketing strategy? In this episode, I'll share why case studies are great evergreen assets, the difference between testimonials and case studies, how to format a case study and a collection of case studies on your website, and the exact process you can follow to write a story-driven, conversion-based, and S...

Want the exact recipe to write a strategic and SEO-friendly blog post? In this episode, I'll share exactly how to prepare, research, outline, write, edit and publish an SEO blog post that not only attracts your ideal clients, but helps move them to convert. ______________________________________________ Read the show notes and view the full transcript for Episode 087 here: https://erinollila....

Episode 086. Did you listen to the last episode and now you're feeling curious about creating evergreen content? If so, this episode is a must listen. I invited Rebecca Tracey, founder of The Uncaged Life, all about how evergreen content can help you build your business and nurture your audience. Full episode show notes can be found here: https://erinollila.com/creating-evergreen-content-rebe...

Episode 085. What is evergreen content? I'm serious, friend. Do you know what it is? I've been writing and talking about evergreen content for ten years now, and I find it to be one of the most under-utilized marketing assets. Evergreen content has significantly grown my clients' businesses SEO efforts...and because we've focused on great content with conversion in mind....it&a...

Episode 084. In this episode of Talk Copy to Me, Sarah Waldbuesser and I dive into the complex artificial intelligence legal issues surrounding AI output and content creation. We’ll talk all about what intellectual property is, everything you need to know about trademark and copyright, how to source information given to you from AI tools, and how to safeguard yourself and your business when using...

Episode 083.  I invited Menekse Stewart, founder of the Marketing Magic app, on the podcast to talk about using AI for copywriting and content creation (and let’s be honest all the other marketing and business tasks that AI can help with because her app is incredible and does so much already). We’ll discuss into how AI can revolutionize your current marketing efforts, why it’s important to capture...

Episode 082.  I can't tell you how many times I've been asked about the pros and cons of AI for copywriting and content creation. But what far outnumbers that is the amount of times people have asked me if I'm worried that AI will take over my job. In this episode, I cover my personal beliefs about whether AI is good or bad, as well as the pros and cons to using it so you can make t...

Something wild happened on the podcast this week. For the very first time, I welcomed back a former guest to Talk Copy to Me. But instead of interviewing them, they interviewed...ME! Yes, you read that correctly. This week, Colie James of the Business First Creatives podcast took over as the host of the Talk Copy to Me podcast and interviewed me about my business trajectory so far. We talked about...

Episode 080. Have you ever bought something and felt like you simply just had to share it with your family and friends? Wouldn’t it be nice to make some money off that referral? If so, there is absolutely no need for you to wonder “What is affiliate marketing and how does it work?” any longer. Because it really is as simple as that. An affiliate program allows consumers to share products with the...

Episode 079. Have you ever struggled with perfectionism? How about as it relates to the website copy and marketing content you create? Maybe you find yourself constantly editing and rewriting, making it impossible to finish a piece, or worse, you don’t start writing at all and just stare at a blank page beating yourself up about it. Perfectionism in writing is something that all writers struggle w...

Episode 078.  Do cold emails work in 2023? Shoot, let's rewind for a moment....Can cold emails be cool or are they just icky overall? The answer to those questions are yes, yes, and no need to be icky. On this episode of the Talk Copy to Me podcast, I'm so fortunate to welcome Laura Lopuch to talk about cold emailing and how to go about it strategically and successfully. You'll lear...

Whoopsie! It's been two wild weeks. My apologies for getting this episode out so late, but you're really going to enjoy this conversation I had with Erin Perkins about accessible website standards and how to make sure your website is inclusive for individuals of all abilities. ______________________________________________ Read the show notes and view the full transcript here: https://er...

Did you consider a global audience when you wrote your website copy or hired a copywriter to do all the messaging and copy? If not, this episode is perfect for you. And even if you did, you'll want to listen in because inclusivity isn't something you can set and forget. If you listen to this episode with Danbee Shin, you'll learn more about the importance of cultural sensitivity and...

How inclusive and accessible are the word that you write or the messaging that you share? While so many people want to follow inclusive marketing best practices, they often don't know where to start, how to write in a way that doesn't exclude anyone in their audience, or what to do if they were to...mess up along the way. In this interview with fellow copywriter Jackie Sunga, you'll...

Have you noticed how marketing has changed over the past five years? Do you feel comfortable with the direction your business is taking in order to keep up with these changes, or are you worried that the shifts (some small and others massive) are hindering your opportunities for success? If you're worried....well, you have every right to be. But, because my name isn't Erin Doom and Gloom...

Y'all. Your website is a sales tool. It's your sales rep, your cashier, your product stocking clerk. It's your customer service agent and more. So why aren't you treating it like one? In this episode of Talk Copy to Me, I cover how your website is like a sales tool, what you need to do to the copy, design, navigation and other UX elements to attract the right people and transit...

Contracts and privacy policies and terms of use—oh my! There are so many legal considerations for small businesses to consider—and do correctly, I might add—that it’s tough to know what you need and when. Take your website for example. Do you know that legally, you are required to have a privacy policy on your website. For real, friends. If you’re not sure if your website has one, go check right n...

Thinking of using YouTube for your business? Then this episode with Trena Little will be perfect for you! Now, if you don’t know her, Trena is a YouTube expert. I’ve followed her content (and business trajectory) for about 5+ years now, and I knew I wanted to have her on the show to talk to you all about whether (or not) YouTube is right for you, and if so, how to use YouTube for your business in...

Thinking about creating content on YouTube? Maybe you listened to the recent episode with Krystal Proffitt about repurposing your podcast to YouTube? Whatever your reason for being on the platform, SEO on YouTube is something you need to learn. In this episode, I'll cover - the importance of a solid strategy - naming conventions and SEO best practices - why you may need to adjust your expecta...

Today we're diving into the world of short form video content with Alex Minor from Eye AM Media. If you've been contemplating incorporating video shorts into your business strategy, this is a must-listen episode. We'll explore the many benefits of creating bite-sized videos, especially how they can boost your SEO efforts. Alex will share some valuable insights on how to create engag...

Are you looking to expand your podcast's reach onto YouTube but feeling overwhelmed by the prospect of creating additional content? Look no further! Our guest expert, Krystal Proffitt, has over a thousand podcast episodes and four hundred YouTube videos under her belt. She knows the ins and outs of creating quality content without overworking herself. With YouTube's renewed commitment to...

Are you struggling to turn leads into clients or keep your clients happy? If so, you're in the right place. Our guest expert, workflow and automations strategist Colie James, joins us in this episode to share her insights on how to improve your customer's experience. In this episode, Colie and Erin dive deep into the topic of customer experience, exploring ways to improve on what you&apo...