Talk Copy to Me | Content + Copywriting Podcast

Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes. From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll hear. I can't go for more than a...

I’ve heard so many business owners talking about their money struggles, surprises, and strategies in the past handful of years. Everyone is wondering about how to go about setting income goals that is right for them or pricing their services based on their needs and not what their competitors are doing. But does anyone actually know how to go about and do it? I invited Tara Newman on the podcast t...

Everyone's talking about the big email changes of 2024...and if you haven't heard of them yet, buckle up...you're about to learn why email authentication is so important for businesses. I invited email marketing strategist Cheryl Rerick to join me on Talk Copy to Me because these email changes are so important for anyone who uses email in their business. Ignore what you've hear...

Today is February 29, which, if you ask me, is one of the most fun days. Ever since I was a little kid, I found it so interesting to have a day that only happens once every four years, and I knew I wanted to take advantage of this when I realized that one of my podcast episodes fell on the 29th. This is where the idea for sharing marketing predictions came in. But, as an overachiever at heart, I k...

The past three months have seen the biggest changes to email marketing in....well, forever. And it seems that with this shakeup of how things have been done, more changes are coming in the near future. So if we know email is evolving before our eyes, is it even possible to make email marketing predictions? I certainly wasn't sure, so I asked email marketing expert Liz Wilcox to weigh in and s...

What does the future of podcasting have in store for us? Will there be growth? Stagnation? Will things evolve much more from what they are now? The truth is...I don't really know. If recent history is an indicator as to what we can expect over the next four years, listenership is going to grow and private podcasting — which is still baby in the podcast world — is going to evolve. But what els...

What do you think will happen with social media over the next 4 years? I certainly wasn't sure, so I asked social media expert Andréa Jones to weigh in and share her predictions for the next four years on social media. Her insight here covers all social media platforms, and it certainly gave me a lot to think about in regards to how I communicate on social media now...and how I will into the...

You've been working with a website copywriter and a website designer for a while, and the time has finally come to launch your website to the world.  But wait...do you know how to promote a website launch?  Promoting your website isn't simply about getting the word out that you have a new digital home. It's about creating a lasting impression, building meaningful connections, and nu...

EPISODE 106. How do you know that your site has all the website pages that it needs? If the home, about, services, shop, and contact page came to mind, think again. Those are some of the most popular website pages. Let's dive deeper to think about some of the website pages that often go overlooked. There are quite a few pages that do some heavy lifting for your business, and if you don't...

EPISODE 105. How strategic are your website pages? If you published a few pages because you thought they'd be good holding spaces for some extra information, you're likely wasting prime real estate. It's time to fix these common mistakes once and for all. In this episode you'll learn: •About five website pages that most often need improvements • How to incorporate SEO keywords...

EPISODE 104 Today we’re here to talk about the most common website pages and what they need to turn a lead into a confident buyer.  In this episode you'll learn: About the six most common website pages, regardless of the business type How to plan your copy and content to engage website visitors The importance of design, and why headings and subheadings are needed on all pages Using calls to a...

THIS IS AN EDITED REPLAY OF EPISODES 043, 044, and 045 We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don’t worry, that conversation will continue in 2024 when season three kicks off. Until then, you’ll have two weeks of replays as we take some holiday downtime. In today’s episode, we're covering everything about year end reviews, plan...

THIS IS AN EDITED REPLAY OF EPISODE 004 We’ve been spending the last few weeks talking about website updates on the Talk Copy to Me podcast, and don’t worry, that conversation will continue in 2024 when season three kicks off. Until then, you’ll have two week’s of replays as we take some holiday downtime. In today’s episode, we’re revisiting the fundamentals of crafting engaging website copy, focu...

EPISODE 103 Listen in and learn more here : https://erinollila.com/organizing-and-wireframing-website-pages-before-writing/ Learn more about your host , Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry , an award-w...

EPISODE 102. Have you scoped out your competitors yet? Do you even know who your competitors are right now? In this episode, you'll learn how to identify your direct and indirect customers and what to look at when you review their site as you start to make decisions about your own. Listen in and learn more here : https://erinollila.com/website-competitor-research/ Learn more about your host ,...

EPISODE 101. Did you know that your clients and customers can actually help you write your website copy? And no, I'm not suggesting that you ask them to help you type out the words or strateguze what goes on the page. I am, however, suggesting you do audience research to learn about your customer's pain points, desires, needs, points of friction, and aspirations are.  That insight will a...

Cheers! We've made it to 100! I asked my guests to send in questions for me to answer, and they delivered! In this episode, you'll hear me answering questions about copywriting, podcasting, business, and even my personal life. Thank you so much for showing up week after week. You've played a large role in the growth of this show! And happy Thanksgiving! Full show notes will be up th...

EPISODE 099. Ready to get started on the website updates? Quick question for you: How many pages should a website have? Don't know the answer to that question? The truth is, the answer depends completely on the business. In this episode of Talk Copy to Me, you'll learn how to determine what website pages you'll need, but more importantly, how those pages factor in to your site struc...

EPISODE 098. If you've decided that now is the right time for website updates (or the website rebrand is coming soon!), its so important to prepare for the project before hiring service providers to do the website copywriting and design for you. But what exactly goes into this preparation phase? This episode will cover how to hire the right person, the four vital things you need to know befor...

EPISODE 097. How do you know when it's time to rewrite the copy on your website? I can't even begin to tell you how many leads and clients come to me seeking that answer. Do they need to fully write all new web copy? Can they do just a light update? I'm going to answer those questions in this episode so you know exactly when it's time to update your website copy. ______________...

EPISODE 096. Have you ever been told to share stories in all of your business copy and content? You don't even have to answer: I know what you'll say. But do you know what stories you should be sharing? In this episode of Talk Copy to Me, copywriter and messaging specialist Emma Boshart joins us to talk about strategic storytelling and how stories can lead to sales. Listen in, because th...

EPISODE 095. Are you having a Black Friday sale for your business? Haven't thought about it yet? If so, you're already behind! On this episode of Talk Copy to Me, fellow copywriter and friend Sara Gillis joins me to talk all things Black Friday copy and strategy planning and preparation. We'll talk about both marketing and mindet to help you figure out what to offer, how to position...

EPISODE 094. If you're a podcaster, SEO should be one of your highest priorities. Investing in search engine optimization allows you to attract more leads both in a podcasting platform AND to via the good ol' world wide web. Not sure how to approach on-site and off-site SEO for your podcast? Don't worry. We'll cover that and more in this episode. _______________________________...

Episode 093. Have a podcast and find yourself wingin' it more often than planning ahead and being strategic? Thinking about starting a podcast and know you need workflows in place before you begin? If you answered yes to either of those questions, this episode of Talk Copy to Me is perfect for you. Alesia Galati, host of Listeners to Leads and founder of Galati Media joins me to talk about al...

Episode 092. Want to grow your audience and your network at the same time? Want to have fun while doing so? Then you need to consider hosting an audio summit. Whether you approach it as a private podcast summit or a public audio summit, the best approach is finding a way to make it sustainable and repeatable for the future. In this episode, Deanna Seymour joins me to talk about all things audio su...