Talk Copy to Me | Content + Copywriting Podcast

At some point in your business, you hit a moment where the project you thought you were doing turns out to be something much, much bigger. For me, that moment happened this year. I committed to doing a website rewrite after not touching my own website for years. What it actually turned into was  analyzing and tearing apart almost 10 years of offers, sitting with some pretty vulnerable business que...

Can I let AI write my website copy?  There's a really good chance that you've thought that. Heck, maybe you already tried to let AI write your website copy...but something felt off. It might have ended up being professional enough, but at the same time if felt very "meh".  Or maybe you're AI-hesitant and worrying that everyone else is using it and you're falling behin...

Most program sales pages give you a topic list. This episode gives you something more useful: what it actually feels like to be inside Rewrite Your Site, my group copywriting program, from the moment you join to the moment your site goes live. I'm walking through every phase—the pre-work, the week-by-week curriculum, the support structure, the bonuses, and the outcomes that don't fit nea...

A course built around writing the copy for your small business website seems like it has one goal: to produce a website in the end.  What nobody tells you is that it also produces a reckoning of sorts— about your offers, your messaging, your whole business. And this realization is just one thing I noticed about running Rewrite Your Site for the first time. In this episode of Talk Copy to Me, I&apo...

Most people sit down to write their website and end up rewriting the same headline over and over—not because they can't write, but because they skipped the step that makes the writing actually work. What step , you ask? Research . Skipping research will do that to you.  In this Talk Copy to Me episode, I'm walking through the five types of research I do before writing any website copy, a...

You've been told that if your business isn't scaling, you're falling behind. But what if that message was never meant for you—or most of us online business owners—in the first place?  This Talk Copy to Me episode is for anyone who's built a business around their actual life and wondered why all the marketing out there seems to assume you want something completely different. Jes...

What if you could write a book without the crushing weight of actually having to sit down and..write the book?  See, many people freeze at the idea of writing a business book because it feels like a massive undertaking. But it doesn't have to be. You can build a book by writing smaller pieces of content—like blog posts. And those blog posts can serve your business right now while you're...

Here's something nobody tells you when you publish your first book: you're probably going to need to update it. Maybe not right away, but at some point, your industry will change, your expertise will evolve, or technology will make entire chapters obsolete—and you'll have a choice to make. Jodi Brandon from Write Publish Market is back on the podcast today, and this time we're...

Think you need to have it all figured out before you write a book? Think the words will just flow once you finally sit down to write? Think you can't possibly juggle a book project with everything else on your plate? Well, it's time to stop wondering and start taking action if you are actually interested in writing a book for your business. I hear so often from clients and colleagues tha...

Have you been avoiding YouTube ads because they feel overwhelming, expensive, or just... a lot? You're not the only one overwhelmed by the idea of video advertising. But that being said—you might be making it harder than it needs to be.  Whether you have zero dollars to spend or a real ad budget ready to go, there are ways to get started with YouTube advertising that meet you exactly where yo...

Ever wonder why your Google Ads aren't converting, even when your targeting feels spot-on?  The problem might not be your ads at all—instead, it's likely your website. Why? Well, before you sink money into paid advertising, your site needs to prove it can convert visitors organically. Otherwise, you're just paying for traffic that bounces. In this episode, Google Ads strategist Oliv...

Curious what copywriting trends are actually worth paying attention to in 2026? With AI tools everywhere and everyone yapping about what you "MUST" do on social media, it's hard to know what's real advice versus what's just noise.  And I'm so tired of all the noise. That's why, in this episode of Talk Copy to Me, I'm joined by four other experienced copywrit...

You know that feeling when you're constantly putting out fires instead of actually building your business?  Yeah, me too. After a handful of years of running my business reactively—scrambling to create content, adjusting to life transitions, and well, simply surviving—I'm  ready to build something more strategic, sustainable, and dare I say...enjoyable.  In this Season 5 kickoff of Talk...

Ever feel like you're constantly creating content for strangers on social media? If so, are you doing it while ignoring the people who've already paid you for your products or services? Yeah, we need to talk about that. In this final episode of 2025, my friend Colie James joins me to call out the exhausting cycle of chasing new leads when the people most likely to say yes are already in...

Is Rewrite Your Site worth it?  That's the question anyone has when they invest in a course or program: Will I get the return on investment financially, emotionally, energetically, educationally? And is the price worth the value of what's being offered?  In this episode, I'm comparing Rewrite Your Site to all the other ways you can work with me—from DIY courses to done-for-you websi...

Enrollment for Rewrite Your Site is open, and if you join by 11:59pm EST on November 27th, you get three early bird bonuses that aren't available in the same form after that date.  I also know that sometimes bonuses can feel like fluff. You know, just extra stuff thrown in to make an offer look better. But these three bonuses are actually some of the most valuable parts of the entire program,...

You've been hearing me talk about Rewrite Your Site—the 8-week program that helps you rewrite your website with structure and support. But what does that actually look like?  In this Talk Copy to Me episode, I'm walking you through it week by week so you know exactly what to expect if you join. I'm covering how the program is structured, the optional December pre-party that helps yo...

"Do you think I can really write my own website copy? I'm not a copywriter. What if it's bad?" I get why people ask this. There's an entire industry telling you that you need to hire a professional copywriter and that DIY copy always ends up sounding wrong.  But here's what I actually believe: You can absolutely write your own website copy. The problem isn't that...

Your website needs a complete rewrite. The homepage rambles. Your services page doesn't actually explain what you do. Your about page feels stiff and awkward. Maybe you have way too much content, or maybe you don't have nearly enough. But here's the bigger problem—you have no idea where to start. Do you rewrite the homepage first? Fix the services pages? Add testimonials? Create ind...

Real question: How long has your website been on your to-do list? Months? A year? Longer? You know it needs work, and you have the best intentions, but somehow it keeps getting pushed to next week, next month, always landing at the bottom of your priority list. And here's the thing—it's not just you. Even really successful business owners who are excellent at execution let their websites...

When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place.  But here's what I see constantly: homepages organized around what a business wants to say, not what the visitor actually needs to know. And when this happens the visitor can't figure out if they're in the rig...

Why do some websites attract premium clients while others seem to only draw in bargain hunters and price shoppers?  After ten years of writing for brands and businesses, I've learned that client quality isn't about luck—it's about signals. Premium clients (people who value expertise, understand that quality costs money, and are serious about getting results) are scanning for very sp...

You're getting traffic to your website. People are clicking around, spending time there—but your inbox stays empty. No contact forms filled out, no calls booked, nothing. So you think, "I just need more visitors, right?"  Wrong. The problem isn't traffic—it's that your website is quietly pushing people away before they reach out. There are four website silent killers turni...

Ever share your website link with a disclaimer like "Sorry, it's outdated!" or "I know it needs work!"? If you've ever apologized for your website before anyone even clicks, you're not alone—but that apology is quietly sabotaging your business.  When you undermine your own credibility, you're not being humble. You're actively telling potential clients n...

Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything about how people find businesses online.  Today, SEO expert Emily Gertenbach joins me on Talk Copy to Me to break down what AI Overviews actually are, how they...