Talk Copy to Me | Content + Copywriting Podcast

As a business owner, it's vital to have testimonials on your website —and basically throughout all your marketing content and social channels. In today's economy, consumers want to feel like they can trust the brands and businesses they purchase from. Social proofing your copy and content helps your clients gain confidence and makes the decision-making process so much easier for them.  P...

Let's face it, you probably have really strong feelings about sales pages.  Most of the people I work with (or talk to!) either prefer a long sales page or a short sales page, and they definitely have their strong opinions on why those types of sales pages are their favorite. In this episode, we'll talk about both, as well as approaching sales from a place of service. Here's what we...

Okay, let’s begin by addressing that this episode is long. Though every moment of this conversation on ethical sales launches and how to approach non-sleazy sales copy is so valuable, so I encourage you to listen all the way to the end (Listen and take notes. Listen and take notes, my friends.) How to go from 1:1 to 1:many How a 1:many model lowers the barrier to entry while still providing a lot...

How do you feel about writing sales copy or planning a sales launch? In this episode, Kristin and I will discuss: What a lazy launch is and how you can learn so much from them for future strategic launches What Kristin learned from her own lazy launch and how she shifted her upcoming launch based on the information she learned from the first launch. How your clients (and VOC research) can help you...

Want to know what makes for a successful sales launch? Well, one of the key elements is prepping your audience during a pre-launch period so they're primed and ready to buy when it's time to sit down and sell.  Launch strategist, Ash Chow, stops by the podcast today to talk about pre-launch strategy and her POWER framework. This is a longer-than-usual episode and every moment is worth a...

I'm going to be honest with you: When I started my career, I didn't think SEO for copywriting was as powerful as SEO for content writing. <Hangs head in shame> But for many reasons, I realized that there was just as much value in SEO for copywriting projects like web pages (and potentially even sales pages — gasp!) as there was in longer-form content.  In this episode, I'll ta...

Think SEO is just for your website? Think again! The effort you put into SEO for podcasts, YouTube channels, and other media outlets is such a smart investment in your marketing. But where do you even begin to use keywords and keyword phrases when you’re not writing content for your site? How can you make sure you’re not creating (and getting dinged by the big ol’ search engines for) duplicate con...

How do you feel about implementing SEO for content you've created? Wouldn't it be great if new people were coming into your network more frequently without having to do anything? On this episode of the Talk Copy to Me podcast, I'm talking with Meg Casebolt of Love at First Search all about SEO. We'll dive into what content is right for your business, how to rank for that conten...

I'm going to be honest with you from the very beginning: I am a geek for all things SEO. I love the value it delivers. I love keyword research and the "game" of determining the best keywords and tracking them over time. I love using those keywords as I write my copy and making all the strategic decisions necessary to ensure I'm following SEO best practices. But not everyone lov...

We've spent this mini-series talking about web pages, so let's end it by talking about all the other types of pages you can have on your site, in addition to the Big 3 we talked about in the past few episodes.  Here, we'll review 20+ types of pages you might want on your site. How many do you think yours has right now? ________________________________________________________________...

How confident are you with your website's Services or Work With Me page? Are your offers or products all listed on one page? Are you using secondary services pages? How many spots in your top navigation bar are being taken by your offers? Writing your services page might seem easy if you know your offers well, but there are a LOT of decisions that go into determining how to visually offer you...

Imagine this, someone new finds your website, whether it's a blog that they found when they were searching on Google for something that they needed, maybe they were referred to your site by one of their family or friends. Or maybe they saw your social media content, and they decided they wanted to learn more about you. And now that they have their curiosity is piqued.  So where do you think t...

Okay — be honest with me for a second. How does your website make you feel? If you're squirming in your seat right now, you are definitely not alone. I hear this all the time from prospective clients. They know the importance of a quality website, but they are not thrilled with what they have right now. They're worried that their copy doesn't speak to their audience or it doesn&apos...

How do you feel when someone asks you what your niche is? If it makes you feel uncomfortable, you're not alone. So many small business owners get sweaty hands when they think about niching down. But the truth is, choosing a niche for your business helps you stand out from the crowd, make your marketing clearer, and it help your network to refer the perfect clients to you. I'm so excited...

Imagine a website void of all words. What would it look like?  There's be colors, of course. You'd likely see some pictures of people or products. There will be buttons and maybe even forms. But, when  combined, do all of those things give you a clear idea what the site is about? Would you be able to identify what kind of business it is? Who the professional is (and what they do!), or an...

EPISODE 001. Wait — what’s this all about? What’s in it for me? You might think it’s a bit silly to start the first episode of a brand new podcast posing those two questions, but the truth is, when it comes to creating any type of copy or content, you’re audience is going to ask themselves those two very questions — whether consciously or subconsciously. Think about it: we all ask ourselves these...

Who would have thought that putting words to the page would be one of the most difficult parts of doing business?    Yet here you are. Spending all your time trying to massage your message, and what you end up with (or what you've already hired out) lacks a certain je ne sais quoi.  And you know that if you're not content with the content, it's going to fall flat for your audience a...