Summit Host Hangout®

Can you guess the #1 thing most summit hosts look for in a potential speaker? ....list size! Can you guess the #1 thing I DON'T CARE ABOUT when I'm looking for potential speakers? ...also list size! In this episode, I'm breaking down the top 8 things I look for in my summit speakers, two things I don't care about (that others do), and I stepped on my soapbox to talk about having a list-size requir...

It's tempting to agree to speak at a summit, send in your presentation, do a minimal amount of promotion, and consider your job done. But what what it look like if YOU were the amazing speaker who was active in the community, on live calls, and getting everyone else pumped up? Today, I've got Sara Alepin on the podcast to share how being that standout speaker leads to direct sales (and so much mor...

The "2nd week slump" is traditionally the quietest period of summit promotion. While I love to share the benefits that summits bring and how fun  most of the process is, I also want to be transparent about the less glamorous side. So I recorded a short video sharing a behind-the-scenes look at: The typical pattern of registrations you'll see throughout summit promotion. What my energy is like duri...

Last year, I cut my work hours in half to homeschool my oldest daughter. While it hasn't been easy, I've managed to find a rhythm and accomplish a lot within just 20 hours per week. In this week's Summit Conversations episode, I'm sharing: - A few things you should know about my team and me before listening to anything I have to say. - 6 tips, routines, and habits I've developed that help me make...

I've heard a lot of people say over the years that summits only work when you have an audience of business owners. But that couldn't be further from the truth. If you target a B2C (business-to-consumer) audience, I'm happy to tell you that B2C summits tend to work even *better* than summits for business owners. I'm breaking down the reasons for that in today's episode along with sharing a long lis...

If you run a B2C (business-to-consumer) business, this is for you! Take this as your personal invite to Sell with a Summit: B2C Edition. Learn more and register at https://www.summitinabox.co/b2c

I see a LOT of people totally obsess over numbers when they open summit registration and get stressed about the wrong things. In this week's short-and-sweet Summit Conversation ,I'm sharing our three-phase summit announcement process, what I look at in each stage, and why it's not worth getting bent out of shape about numbers right out of the gate. Listen to the quick episode and then, join the co...

This is my first time hosting a summit on part-time hours and, the truth is, I miiiiight not have done a great job of accounting for working half the hours that I used to 😅 In this episode I'm sharing a behind-the-scenes look at what I'm feeling right now, how I might be "failing" when it comes to managing my overwhelm, the steps I'm taking to help, and what I'll do if we aren't fully ready in ti...

You might think of gamification as a strategy that can make your life or business more "fun". But as this week's guest, Kimba, shared the truth is, "fun" isn't a business objective and gamification is so much more than that! In fact, in the world of summits you can use gamification in your marketing, sessions, live show-up rates, community engagement, all-access pass sales, affiliate promotion, sp...

If you don't love the thought of pitching sponsors for your summit, you're not alone. After getting turned down time after time when reaching out to sponsors for a summit that ultimately led to $121k in all-access pass sales, I got creative with my strategy. And I'm giving you a behind-the-scenes look today! In this episode, you'll hear why I dislike the traditional sponsorship approach, where my...

I've always been a little envious of summit and bundle hosts who can put out an application for their event and get hundreds of responses. But after my experience with getting 60 applications for our upcoming summit...I'm not quite as sure 😅 In this week's video, I shared... - What it was like for a highly sensitive, Enneagram 2, ISFJ to sort through 60 amazing people. - How I sorted the applicat...

To keep a classic strategy like virtual summits working, it's important to experiment and innovate. However, we don't want that innovation to destroy the results you get from your event! In this episode, I'll break down why getting creative in summits is so important, the rewards and risks of doing so, and examples of what to have fun with vs. what you're better off to leave alone. For show notes,...

I used to be firmly against using speaker applications to create a summit speaker lineup. I saw people using applications to be lazy and creating lineups that didn't benefit ANYONE. But I decided to give it a try in our upcoming summit for B2C business owners and leaned into speaker applications. It was an interesting process so I decided to give you a behind-the-scenes look! In this week's bonus...

I used to be firmly against using speaker applications to create a summit speaker lineup. I saw people using applications to be lazy and creating lineups that didn't benefit ANYONE. But I decided to give it a try in our upcoming summit for B2C business owners and leaned into speaker applications. It was an interesting process so I decided to give you a behind-the-scenes look! In this week's bonus...

I've been hearing a lot of doom and gloom about the online business space lately, but from my standpoint after being at it for nearly 10 years, it's all a part of the normal cycle. Tune into this week's episode to hear changes I've noticed over the past year in the world of summits, on online business as a whole, and what I think it means for us in 2025. For show notes, head to https://summithosth...

The other day I was thinking about what I wish people knew about summits.  I'm a practical thinker, so I was surprised when what came up didn't have to do with a strategy people get wrong. But what did come up was this: I wish people knew that summits don't have to be done a certain way.  If you see something in other summits that makes you think, "I could NEVER do that"...you probably don't have...

Summits are powerful for visibility but what can we do to get more visible outside of summit season? And what should we do to make the most of that visibility? Tune into my conversation with Teresa Heath-Wareing as she shares her framework for preparing to show up confidently, how to make the first few asks feel easy, and her scrappy way of landing collaborations with some of the biggest names in...

I share a lot about the list growth revenue you'll see as a result of hosting a summit, but to be honest, those are some of the least-exciting benefits you'll see. And that's good news! While I use those immediate numbers to catch your attention, there are so many more long-term benefits you'll experience and I'm going to break those things down on the podcast this week. You'll hear the most surpr...

Today I have a client sharing how she was able to host a 6-figure summit launch in her first year in business! In addition to the juicy numbers you'll also hear how she was able to avoid burnout, manage multiple businesses, and get incredible results as a sensitive and relationship-focused person. For show notes, head to https://summithosthangout.com/284

Many summit hosts claim to place a high value on diversity and inclusion in their speaker lineups, but don't take any action to truly give it their best. Today, I'm talking with visibility mentor, Mai-kee Tsang to talk about safe and inclusive speaker applications. You'll hear how she makes her events safer for attendees before a speaker even applies, the extra questions she includes in her applic...

Outsourcing can be an intimidating subject, but in today's podcast episode, you'll hear how waiting to hire might actually be hurting your business. Faith Mariah is here to share how she made an initial hire for a few hours per week and now barely touches a thing when she runs virtual summits, bundles, and other launches. You'll hear how she recommends getting started, how to ensure you get an ROI...

Running a business can be tough when you feel like no one knows who you are. Connections not only speed up growth, but make things a whole lot more enjoyable. In this episode, you'll hear how Jas Maylin went from not having any industry connections to building incredible relationships with her speakers through her first virtual summit. Plus, she saw her list grow from 50 to 900 and brought in 5-fi...

This week's episode is a fun one. You'll get to hear from one of our clients, Bail Ansari of Just One More Project, about her totally unexpected success with virtual summits. She went from having a hobby to being a CEO, she "accidentally" added over 300 members to her membership, and then she did a beta course launch and generated $45,000 in revenue. Not to mention her summit revenue! Tune in to h...

If you think sponsorships have to involve sending cold pitches to a bunch of companies and spending hours on follow-up, think again! In this episode I'm breaking down why I had written off sponsorships for Membership Momentum and how I got one anyway, even without packages or pitching. For show notes, head to https://summithosthangout.com/279