Summit Host Hangout®

"Ever had that sinking feeling when you discover another summit host has chosen the exact same dates as your event? In this episode, I'm sharing my honest approach to handling summit scheduling conflicts and why giving another person power over your timeline isn't the answer. You'll hear about the three different scenarios you might face, when it makes sense to move your dates (and when it absolut...

Planning a second summit doesn't mean starting from scratch! In this behind-the-scenes look at my upcoming Membership Momentum summit, I'm sharing exactly how I'm approaching round two after a successful first event. When you run a summit for the second time, you get to focus on optimization instead of creation - and it's actually kind of fun! I'm walking through my decision-making process about w...

Planning a second summit doesn't mean starting from scratch! In this behind-the-scenes look at my upcoming Membership Momentum summit, I'm sharing exactly how I'm approaching round two after a successful first event. When you run a summit for the second time, you get to focus on optimization instead of creation - and it's actually kind of fun! I'm walking through my decision-making process about w...

Email is, by far, the most effective way to promote a virtual summit. But how can you ensure the emails you're writing will do the job of increasing registrations? Today we have email marketing expert, Allison Hardy, to share the top two mistakes summit hosts make in their emails, how to appeal to multiple types of buyers, and the most important parts of an effective promo email. For show notes, h...

It's not as easy to standout with a virtual summit as it was back in 2021, but today's guest is proof that it's still possible - even in the B2B space! In this episode you'll hear from Jacob Cass about how he brought his 2000 attendee goal to 23,000 attendees, how he managed that many people, the keys to his success, and more. For show notes, head to https://summithosthangout.com/296

Have you ever taken a "workcation" where you just answered emails from a prettier location? In this episode, I'm sharing something that might sound terrifying to some entrepreneurs - how I'm taking a REAL break from my business while on a Disney cruise with my family. I'm talking about why I left my laptop at home, uninstalled Slack, and chose not to buy wifi. You'll hear how complete disconnectio...

Last week we talked about hosting a virtual summit as a Highly Sensitive Person. This week we're flipping the script to talk about hosting summits for a sensitive audience! Whether you're targeting HSPs, neurodivergent individuals, people healing from trauma, or those experiencing grief, I'm sharing practical strategies to make your event supportive and accessible. Learn how to focus on people ove...

Have you been asked to pay to speak at a summit? Or told that your email list isn't big enough to participate after someone pitched you? I'm getting on my soapbox today about the speaker requirements in the virtual summit industry that I will never get behind. I'm sharing the 3 types of common speaker requirements that make me cringe, how these tactics actually reveal flaws in a host's summit stra...

Ever feel like your business is hitting a wall? 😅 In this week's Summit Converstaions video, I shared what happened when I heard from a client who wasn't feeling great about her business - and how I completely resonated with those feelings.   I broke down what I WISH I'd do when business feels like it's falling flat - from taking a real break (not just a weekend!) to making an actual offer and re...

Are there any fellow HPSs (Highly Sensitive Person) in the house? If so, the thought of hosting a virtual summit might be a bit intimidating. In this episode, I'm sharing how being an HSP can actually be your secret superpower in the summit-hosting world! I'll break down what it means to be highly sensitive, how these traits have affected my own summit hosting journey, and practical strategies to...

Thank GOODNESS that our businesses aren't limited by the best possible outcome we imagined when we started. Right?! In this Summit Conversations episode, I'm sharing the unexpected evolution of my own business from a simple $197 product to multiple high-level offerings that I couldn't have imagined when I began. You'll hear the specific stages of my growth, including the surprising jumps from a $1...

Earlier this week I mapped out the next 4 months of projects for our company and I thought it would be fun to give you a behind-the-scenes look at my process! I shared about my flexible planning framework, how I prioritize business needs while honoring family commitments, and how I have a solid plan, but also leave room for inspiration to strike.   Listen to the quick episode and then, join the co...

Generally speaking, when we're looking to increase our income we look at what we can *add*. Where can we add an extra two hours to fit in this strategy that just has to be the answer? In this podcast episode you'll hear from membership mentor Samantha Harris as she breaks down the idea of exponential income, which is income dependent on impact, not hours. For show notes, head to https://summithost...

"It can still be an amazing and fulfilling event, even if it's small" That was a sentence I scribbled down in my summit debrief doc on the 2nd day of my recent summit. It was a more impactful realization and experience than I expected! Of course big numbers are exciting, but a small summit definitely doesn't mean that you failed. In this episode, I'm sharing how my recent "small" summit still deli...

"It can still be an amazing and fulfilling event, even if it's small" That was a sentence I scribbled down in my summit debrief doc on the 2nd day of my recent summit. It was a more impactful realization and experience than I expected! Of course big numbers are exciting, but a small summit definitely doesn't mean that you failed. In this episode, I'm sharing how my recent "small" summit still deli...

Have you ever finished a summit feeling uncertain about what worked and what didn't? Or letting your numbers be the only thing that tells you whether your event was a "success" or "failure"?  In this episode, I'm breaking down my debrief process after our most recent summit.  You'll discover how I balance numbers with intuition, the surprising metrics I prioritize beyond registration counts, and h...

Can you guess the #1 thing most summit hosts look for in a potential speaker? ....list size! Can you guess the #1 thing I DON'T CARE ABOUT when I'm looking for potential speakers? ...also list size! In this episode, I'm breaking down the top 8 things I look for in my summit speakers, two things I don't care about (that others do), and I stepped on my soapbox to talk about having a list-size requir...

It's tempting to agree to speak at a summit, send in your presentation, do a minimal amount of promotion, and consider your job done. But what what it look like if YOU were the amazing speaker who was active in the community, on live calls, and getting everyone else pumped up? Today, I've got Sara Alepin on the podcast to share how being that standout speaker leads to direct sales (and so much mor...

The "2nd week slump" is traditionally the quietest period of summit promotion. While I love to share the benefits that summits bring and how fun  most of the process is, I also want to be transparent about the less glamorous side. So I recorded a short video sharing a behind-the-scenes look at: The typical pattern of registrations you'll see throughout summit promotion. What my energy is like duri...

Last year, I cut my work hours in half to homeschool my oldest daughter. While it hasn't been easy, I've managed to find a rhythm and accomplish a lot within just 20 hours per week. In this week's Summit Conversations episode, I'm sharing: - A few things you should know about my team and me before listening to anything I have to say. - 6 tips, routines, and habits I've developed that help me make...

I've heard a lot of people say over the years that summits only work when you have an audience of business owners. But that couldn't be further from the truth. If you target a B2C (business-to-consumer) audience, I'm happy to tell you that B2C summits tend to work even *better* than summits for business owners. I'm breaking down the reasons for that in today's episode along with sharing a long lis...

If you run a B2C (business-to-consumer) business, this is for you! Take this as your personal invite to Sell with a Summit: B2C Edition. Learn more and register at https://www.summitinabox.co/b2c

I see a LOT of people totally obsess over numbers when they open summit registration and get stressed about the wrong things. In this week's short-and-sweet Summit Conversation ,I'm sharing our three-phase summit announcement process, what I look at in each stage, and why it's not worth getting bent out of shape about numbers right out of the gate. Listen to the quick episode and then, join the co...

This is my first time hosting a summit on part-time hours and, the truth is, I miiiiight not have done a great job of accounting for working half the hours that I used to 😅 In this episode I'm sharing a behind-the-scenes look at what I'm feeling right now, how I might be "failing" when it comes to managing my overwhelm, the steps I'm taking to help, and what I'll do if we aren't fully ready in ti...