Subluxation Squad Podcast

Dr. Ed Osburn shares why artificial intelligence should be viewed as a tool that strengthens chiropractic rather than replaces the thinking and certainty of the doctor. He reflects on how AI can accelerate communication, content creation, and practice efficiency, while cautioning against using it without a clear philosophical foundation. The discussion digs into prompt quality, critical thinking,...

Dr. Grant Dennis shares how a commitment to service, stewardship, and leadership has shaped his journey in chiropractic and his work with students across the profession. He reflects on the challenges that continue to limit chiropractic's growth, from internal division and unclear communication to a lack of support between chiropractors who ultimately want the same outcome. The discussion digs...

In this recap episode, Steve and Pacha step back to examine the recurring patterns that surfaced across the previous twelve conversations and ask a difficult question: why do the same challenges keep appearing throughout the profession? They identify three interconnected themes, lack of clarity, lack of communication, and lack of alignment, arguing that each one contributes to drifting identity at...

Dr. Josiah Fitzsimmons shares what he believes is one of the most overlooked subluxations in chiropractic practices today: the gap between a clinic’s capacity and its actual utilization. Drawing from financial data, operational benchmarks, and years of consulting experience, he explains how many offices leave significant impact and profitability on the table not because they need more resources, b...

Dr. Jodi Dinnerman shares how building a sustainable chiropractic practice became less about chasing volume or external validation and more about creating alignment around joy, purpose, and authentic connection. She explains how burnout, pressure, and overcomplication can gradually disconnect doctors from the reason they entered the profession in the first place, even when the practice appears suc...

Dr. Sabrina Gya shares how building a lasting chiropractic practice requires more than passion or philosophy alone, it demands the ability to consistently translate beliefs into communication, leadership, and action. She explains how vision must become operational inside the practice through culture, systems, and daily interactions if doctors want long-term sustainability without losing alignment....

Dr. Ronda Vaughn shares how intentionally building community outside the adjustment room became one of the biggest drivers of growth, trust, and connection in her practice. She explains how creating consistent gatherings and spaces for people to connect shifted the way patients viewed both chiropractic and the role of the chiropractor in their lives. The discussion digs into relationship-building,...

James Chester lays out a clear framework for understanding subluxation beyond a single definition, introducing three distinct tiers that shape how chiropractors think, communicate, and apply care. He explains how staying at a surface-level interpretation limits both clarity and impact, while a deeper grasp connects philosophy, clinical application, and long-term vision. The discussion brings atten...

Dr. Austin Cohen shares what actually starts to break when a chiropractic practice begins to grow, and why scaling often exposes deeper issues in clarity, communication, and structure. He explains how increased volume amplifies inconsistency across teams, systems, and messaging, forcing doctors to confront what is not yet defined or repeatable. The discussion sharpens around the idea that growth i...

This episode brings forward a perspective that is usually talked about privately but rarely said out loud. The conversation centers on what chiropractic students are actually experiencing inside schools, from mixed messaging around subluxation to the quiet pressure to conform before developing real conviction. It digs into how inconsistency in teaching, lack of mentorship, and unclear leadership s...

Carolyn Boldt breaks down what actually limits growth in a chiropractic office, and it is often not what doctors think. She digs into how physical layout, patient movement, and operational flow quietly shape both capacity and experience, often creating friction that goes unnoticed but compounds over time. The conversation sharpens around retention, reframing it not as persuasion but as a byproduct...

In this episode, Steve and Pacha dig into a tension many chiropractors feel but rarely define: how do you deliver inside-out care while operating inside an outside-in marketplace? They clarify the objective of the adjustment and unpack how marketing language, business pressures, and symptom-focused framing can slowly shift emphasis if left unchecked. The discussion separates philosophy from operat...

Dr. Travis Corcoran shares his perspective on the role of reason and disciplined thinking in a profession often driven by strong emotion and conviction. He reflects on how rhetoric, exaggeration, and reactive communication can unintentionally weaken credibility, even when the philosophical foundation is sound. Drawing from chiropractic history and current cultural tensions, he emphasizes the impor...

In this episode, Steve and Pacha dig into one of the most persistent tensions in chiropractic practice: whether adding therapies, services, and external solutions strengthens care or quietly dilutes its objective. They unpack how contradictions between stated mission and daily actions, especially around symptom-based offerings, can erode clarity, conviction, and public understanding of what chirop...

Dr. David Serio shares his perspective on what he considers the greatest subluxation facing the profession, pointing not to mechanics but to interference in thinking and identity. He reflects on how fear, compromise, and the desire for approval can gradually shift messaging away from a clear subluxation-centered objective. Drawing from history and experience, he distinguishes philosophical certain...

Daniel Knowles shares what it’s like forming a chiropractic identity while moving through school and being exposed to competing perspectives on philosophy, technique, and practice models. He speaks candidly about the challenge of building clarity around subluxation and communication amid varied messaging, and how confidence is shaped long before graduation. The discussion surfaces the gap between...

Dr. Liam Schubel shares how he built and scaled high-volume practices (including his early years pioneering chiropractic in Peru) and why clinical skill alone doesn’t guarantee practice success. He breaks down the “hidden bottlenecks” that keep chiropractors stuck—especially mindset, marketing, conversion, communication, and staff systems—and explains how to run a practice that’s both impactful an...

In this episode, Steve and Pacha turn their attention to one of the most practical questions in chiropractic today: Why do so many strong doctors struggle to clearly communicate what they stand for? They unpack how inconsistent messaging between doctors, teams, marketing, and reports weakens trust and dilutes a subluxation-centered identity. The conversation reframes branding as disciplined clarit...

Dr. Angela Marick shares how her path shifted from running a practice and raising a young family into leadership coaching—and then into an unexpected calling to bring chiropractic to Kenya. She walks through how relationships on the ground (and a reunion reconnection with Dr. Kyle Troyer) turned a “someday” mission idea into boots-on-the-ground service, including a first trip where the team delive...

Dr. Mark Romano lays out what he believes makes chiropractic relevant to the modern public: a clear identity, a consistent message, and communication that stays congruent with what chiropractors can be absolutely certain about. He contrasts a non-therapeutic chiropractic (NTC) model focused on locating and correcting vertebral subluxation for fuller expression of life with the common symptom-outco...

Dr. Joe Borio shares how chiropractic changed his life early on, then walks through how he built a famously high-volume practice by pairing a crystal-clear mission with simple communication and airtight operational efficiency. He explains the mindset shift from addressing the problems people come in with to leading people toward lifetime wellness care, and why retention (staying relevant when peop...

Steve and Pacha sit down with Dr. Richelle Knowles, Sherman Board of Trustee member and grad, family chiropractor, and co-creator of Mile High, to talk about what it really means to be authentic in a profession full of mixed messages. Richelle digs into how incoherent messaging confuses the public, why every office needs a clear, subluxation-and-nervous-system story, and how to use coaching, scrip...

In this episode, Steve and Pacha turn the mic on themselves to wrestle with a big question: What is chiropractic actually for? Using their working “Chiropractic Manifesto” as a starting point, they dig into chiropractic’s brand essence, its purpose, core beliefs, vision, mission, and values, and then stress-test the language. They talk honestly about utilization being stuck in the musculoskeletal...

Steve and Pacha sit down with Dr. Monique Andrews, chiropractor and neuroscientist, to unpack what chiropractic really does for human potential. They dig into how stress, the nervous system, and vertebral subluxation affect adaptability, and why our biggest problem isn’t lack of research but how we communicate it. Dr. Mo shares practical ways to “measure something” in practice (HRV, outcomes, scan...

In this episode of Subluxation Squad, Steve and Pacha sit down with Dr. David Fletcher, longtime chiropractor and owner/CEO of Chiropractic Leadership Alliance (CLA), to talk about where chiropractic is really at and what’s holding it back. Dr. Fletcher shares how he went from a busy practice to leading CLA. With tens of thousands of offices using CLA technology and millions of scans flowing throu...