Subluxation Squad Podcast

Dr. Jack Bourla joins Steve and Pacha to tackle a blunt question: how did chiropractic drift so far from the thing it was created to be? This conversation cuts straight to purpose, clarity, and the definition too many chiropractors were never actually taught. If you’ve ever wondered where the profession lost the plot and what it would take to bring it back, this is the episode to start with.

Steve and Pacha take on a question that always stirs the profession: what’s the best chiropractic technique? Instead of choosing sides, they use the debate to explore something deeper: what is the actual objective of an adjustment, and how do you know you achieved it? They break down the major technique models, talk about how approaches evolve, and examine the real tension between tradition, innov...

Steve and Pacha reveal a major behind-the-scenes project: The Chiropractic Manifesto. It’s an attempt to give the profession a clear narrative it can finally stand on. They discuss why most practices have values on paper but no unified message in the real world and why the public stays confused as a result. They wrestle with the central question: what exactly should the profession be promoting? Th...

Steve and Pacha dig into the “subluxations” inside the profession that hold chiropractors back: unclear philosophy, weak communication, inconsistent systems, and marketing that undersells the power of chiropractic. They talk openly about why the profession feels fragmented and why so many doctors struggle to explain what they do in ways the public actually understands. Together they reframe chirop...

In the first episode of  Subluxation Squad , Steve and Pacha finally hit record on a conversation that’s been 16 years in the making. Pacha shares how, as a patient in Steve’s practice, the “Big Idea” of chiropractic completely changed how she saw health and why she still can’t believe most people have never heard it put that way. Steve lays out the core problem: chiropractic has incredible potent...