Strength Matters

Ever felt trapped by your business, unable to take a break without risking your income? Dive into this episode where we discuss the importance of flexibility and freedom in the fitness industry. Whether you're a personal trainer or a gym owner, we've got insights and strategies to help you take that much-needed vacation without breaking your business. Timeline Summary: [00:01:00] The Cha...

Are you feeling overwhelmed by the relentless waves of social media updates and algorithm changes? Are you yearning for a more strategic approach to content marketing? If so, this episode is tailor-made for you. Join James, Josh and Andrew as they peel back the curtain on their innovative marketing strategy, which promises longevity and impactful engagement. They dissect the world of video podcast...

In today's episode, we dive deep into a topic that touches every professional at some point: Imposter Syndrome. Especially as PTs in the digital era, how do we break past the fear of judgment, the looming shadow of comparison, and the hesitancy to share our expertise? Join James, Josh and Andrew in an honest discussion about finding and championing your unique voice in the saturated world of...

There's a gold mine of client opportunities that most fitness professionals are overlooking. If you've ever wondered how to stand out in the oversaturated market of social media, there's a platform you probably haven't considered that could revolutionize your business. In today's episode, we uncover the 'hidden' social media gem: Google My Business. Timeline Summ...

In this episode, we unravel the secrets of how to get more massage clients, using a real-life case study as their guide. Discover how a single mum, balancing her roles as a PT and a massage therapist, successfully gained 15 new clients in just four weeks without any advertising spend. If you're looking to get more massage clients, this episode is a goldmine of actionable insights. Timeline Su...

Tune in to today's discussion between James, Josh, and Andrew as they dive into the uncomfortable realm of client discounts. You'll discover the tightrope that fitness professionals often walk when juggling business value and client expectations. Press play to uncover insights from real-world experiences. Timeline Summary : [00:00:37] Clients Pushing for Discounts. [00:03:50] The Repercu...

In this episode, we dive deep into the number one mistake fitness professionals make with their marketing strategy: neglecting email marketing. Josh Kennedy, Andrew Wallis, and James Breese share insights on the importance of building an email list, the evolution of marketing strategies over the years, and how to leverage the power of email marketing effectively without being 'spammy'. T...

Should personal trainers blog in today's digital age? Discover the answer as James Breese and Josh Kennedy delve into the significance, history, and practicality of blogging for those in the fitness world. Timeline Summary : [00:00:00] Introduction to blogging's relevance. [00:01:00] History of blogging's popularity. [00:02:00] Blogging for personal trainers. [00:03:00] Understandin...

Ever wondered why some personal trainer websites thrive while others barely survive? Tune in to today's episode where James Breese and Josh Kennedy unveil the secrets behind the most successful personal trainer websites. From the importance of Google rankings to the art of capturing attention in mere seconds, this episode is a goldmine for anyone looking to elevate their online presence. Time...

Dive into the intricate dynamics of personal training pricing with industry experts Josh Kennedy, James Breese, and Andrew Wallis. Have you ever pondered the rationale behind the pricing structures of PT sessions? This episode provides an in-depth analysis of the pricing methodologies employed by Strength Matters and Cricket Matters. Uncover the strategic reasoning, the comprehensive packages, and...

In today's episode, we dive deep into the challenging world of fitness businesses. With the average lifespan of a personal trainer being a mere 18 months, we explore the pitfalls that lead to this startling statistic. Join Josh Kennedy, James Breese, and Andrew Wallis as they share their insights, experiences, and strategies to help you navigate the fitness industry and ensure your business t...

Dive into the world of heart rate variability (HRV) and resting heart rate with James Breese and Josh Kennedy. In this episode, we go into the science behind HRV, its significance in determining physical fitness, and how it can guide your training priorities. Whether you're a fitness enthusiast or someone just starting your journey, this episode highlights the importance of HRV and how it can...

In this episode, the Strength Matters team dive deep into the world of fitness assessments, discussing the importance of turning raw data into actionable and understandable scores. If you've ever wondered how to make sense of all those numbers and percentages from your fitness assessments or how to motivate clients to care about their progress, this episode is a must-listen. Dive in as we exp...

In this episode of the Strength Matters podcast, James Breese and Josh Kennedy dive deep into the essential tools that power their personal training business. Whether you're a seasoned personal trainer or just starting out, this episode is packed with insights and recommendations that can transform the way you operate. Discover the tools that have been game-changers for Strength Matters! Time...

Dive deep into the world of hybrid personal training with Strength Matters and their revolutionary approach. If you've ever been curious about how online and in-person training can seamlessly merge to create a world class training experience, this episode is your golden ticket. Discover how Strength Matters and Cricket Matters are changing the game, one client at a time. Timeline Summary: [00...

In today's episode, James and Josh dive deep into the game-changing world of hybrid personal training. Discover how this innovative approach transformed their business, impacted the fitness industry, and what it could mean for trainers everywhere. Whether you’re a seasoned personal trainer or just breaking into the fitness world, there are golden nuggets here waiting for you! Timeline Summary...

Are you a health and fitness professional struggling to get the most out of your Google Ads? James, Andrew, and Josh dive deep into the pitfalls of Google Ads and share cautionary tales that could save you thousands. Learn the three key factors you need to consider for a successful Google Ads campaign and avoid common mistakes that could cost you big time.   Timeline Summary [00:00:21] The Tale of...

In this episode, we introduce an innovative concept: the "Business Black Belt" and the "Revenue Ladder." Inspired by entrepreneur Peter Cook, this guide aids fitness professionals on their path to success.  Using a belt system ranging from white to black, based on monthly income levels, listeners can pinpoint where they are in their professional journey and learn how to effecti...

In today's episode, we dive deep into the untold realities of Facebook ads for fitness professionals. We emphasize that not every Fit Pro can blindly bank on Facebook ads. With its ever-changing landscape and unpredictable returns, it's crucial to gauge how well it aligns with our fitness venture. We also highlight the cornerstone of a robust fitness business foundation. From website opt...

In this episode, hosts Josh Kennedy and James Breese, along with special guest Andrew Wallis, discuss a hot topic: Is website design for personal trainers still a necessity or is it being overshadowed by social media? If you're a personal trainer contemplating whether to invest in a website, or a business strategist interested in digital trends in the fitness industry, this episode offers key...

In this podcast, Mike Boyle, a respected figure in strength and conditioning, joins James Breese and Josh Kennedy from Strength Matters. They discuss the keys to success in coaching, offering valuable insights into the world of fitness and performance coaching. Mike shares his wealth of experience and practical advice, emphasizing the importance of personalized coaching approaches for individuals....

In today's episode, hosts James Breese and Josh Kennedy delve into the revolutionary potential of ChatGPT in the world of personalized running coaching. As advancements in machine learning technology sprint ahead, the question of integrating these new tools into traditional running training gains traction.  Is ChatGPT the next big leap in personalized coaching, or is it just a passing fad? Ca...

In today's episode, we tackle the virtual frontier that has both captivated and frustrated personal trainers worldwide: virtual fitness assessments. How do they compare to traditional, in-person assessments, and are they worth your time?  If you've been on the fence about integrating virtual assessments into your fitness practice, or if you're just looking for ways to improve your e...

In today's episode, Strength Matters take you through their transformative journey of designing an effective blueprint for online fitness assessments.  As the fitness landscape rapidly shifts toward digital, the challenges of adapting traditional in-person assessments into a virtual format become increasingly complex. Can the essence of a good fitness assessment be captured online? What are t...

In this podcast from Strength Matters, James and Josh dive into the world of client assessments. They discuss the evolution of their perspectives on assessments, emphasizing the importance of choosing the right assessments for individual clients. They reveal a smart approach to categorizing assessments into health, movement, strength, and cardio pillars, making it accessible and actionable for bot...