Strength Matters

Hey there, fitness enthusiasts and professionals! Are you ready to elevate your marketing game? Tune in as we dive deep into a proven marketing strategy that's a game-changer for fitness professionals. Join us as we unravel the secrets of the ATM framework and how it can revolutionize your approach to attracting and retaining clients. Whether you're just starting out or looking to refine...

Are you ready to transform your running and overall fitness with a simple yet challenging test? Dive into this episode of our podcast where we explore the 10 Minute Crawl Test Challenge. Discover why crawling isn't just a military drill but a game-changer for runners and fitness enthusiasts. Join us as we delve into the nuances of crawling and how it can revolutionize your training. Timeline...

Are you eager to create your own workout plan that's effective, safe, and uniquely yours, but not sure where to start? Tune in to this episode as we guide you through the essentials of designing your own workout plan. Whether you're a beginner or seasoned fitness enthusiast, their expert insights into the "laws of all workouts" and fundamental human movements will empower you t...

We dive into the untapped potential of Bing Places for fitness businesses! Discover the surprising rise of Bing's popularity, learn easy-to-implement strategies to boost your business's online presence, and hear real-time insights from industry experts. Whether you're a Google enthusiast or an Apple aficionado, this episode has crucial takeaways for everyone in the fitness industry....

Today, we're diving into the world of Apple Business Connect, a hidden gem that can put your fitness business on the map. Most of us are familiar with Google Maps and the importance of being visible there, but have you ever considered Apple Maps? In this episode, we'll uncover the secrets of Apple Business Connect, explaining why it matters for your fitness or personal training business....

Are you a fitness business owner, coach, or trainer struggling to attract new clients consistently? Dive into this episode where we unravel the secrets of leveraging SEO to guarantee five new clients every month. Say goodbye to the burnout of social media and discover the power of being visible and present on Google. This is not just another marketing spiel; it's about going back to basics an...

Are you ready to revolutionize your fitness routine and unlock the secrets to optimal health and longevity? In this episode, we delve deep into the heart of Zone 2 training. Join us as we demystify why this method has surged from the fringes to the forefront of the fitness industry, and how it could be the missing piece in your workout regimen. Whether you're a fitness newbie or a seasoned at...

Are you ready to revolutionize the way you think about weight loss? In this eye-opening episode of Strength Matters, we dive into the surprising effects of wearing a weighted vest on weight loss. Join us as James Breese shares his jaw-dropping results and insights from his personal experiment. If you've ever wondered about the science behind weighted vests and fat loss, this is an episode you...

Are you ready to elevate your personal training game and avoid the pitfalls that come with being new to the industry? In this episode of the Strength Matters Podcast, we dive deep into the essential certifications that can set you apart in the fitness world. Join us as we share our personal experiences, mistakes, and the top certifications that are worth your time and investment. Timeline Summary:...

Don't miss out on the revolutionary approach to fitness that's changing the game for trainers and clients alike. In this episode, we deep dive into the hybrid personal training model—a blend of in-person and online training that promises flexibility, efficiency, and outstanding results. Whether you're a seasoned fitness professional or new to the industry, this episode is packed wit...

Are you ready to revolutionize the way you create client programs and elevate your fitness business to the next level? In this episode, we dive deep into the art of crafting quality client programs swiftly and efficiently. Say goodbye to outdated spreadsheets and hello to professional training software that will set you apart in the industry. Tune in as we share our top strategies and systems that...

Are you ready to revolutionize your daily walk and potentially add years to your life? In this episode we dive deep into the transformative power of the 20-minute walk test. It's not just a stroll in the park; it's a journey towards longevity, health, and fitness that might just surprise you with its intensity. Timeline Summary: [00:00:28] The Underestimated Challenge of the 20-minute Wa...

Press play and join James Breese and Josh Kennedy as they dive into the world of rowing, discussing the intricacies of technique, the importance of aerobic base, and how to shave off those precious seconds from your 500-meter row. Whether you're looking to improve your 500m row time or just curious about the technique, this episode has got you covered.  Timeline Summary: [00:00:05] Introducti...

Dive into the intricacies of optimizing your fitness website with James Breese, Josh Kennedy and Andrew Wallis. In a world where 91% of web content goes unnoticed, discover the secrets to ensure your website doesn't fall into the abyss. Whether you're a seasoned fitness professional or just starting out, this episode is packed with actionable insights to help your website stand out and c...

Ever felt like the fitness industry doesn't get the respect it deserves? You're not alone. Dive deep into this enlightening episode with James, Josh, and Andrew as they tackle the pressing issue of professionalism in the fitness world. From personal anecdotes about being asked when they'll get a "real job" to actionable strategies for elevating your fitness business, this...

Join us in today's episode as we break down the importance and the power of the strategy call, a tool that's more than just a conversation—it's the bridge to building lasting client relationships and scaling your business. If you're looking to elevate your client engagement and set the stage for success from the very first interaction, this episode is your blueprint.  Timeline...

Today, we delve deep into the world of content lifespan across various social media platforms. Join us as we unravel the mysteries of how long your content stays relevant online and discuss strategies to maximize your reach and impact. Whether you're a fitness enthusiast, a content creator, or someone looking to grow their business through social media, this episode is packed with valuable in...

Are you pushing yourself to the limit in every workout, but still feeling like you're not making the progress you want? You might be suffering from Aerobic Deficiency Syndrome (ADS). But don't panic! It's not a disease, and it's reversible. Dive into this episode with James and Josh as they demystify ADS, explain its implications, and provide actionable steps to overcome it. Wh...

In today's episode, we dive  into the world of barbell suitcase deadlifts. Why is this unconventional deadlift variation so beloved by us? And more importantly, why should you consider incorporating it into your training regimen? Join James and Josh as they unpack the benefits, the progression, and the potential pitfalls of this powerful exercise. Timeline Summary: [00:00:05] Introduction. [0...

Ever wondered if wearing a weight vest could be the secret to boosting your NEAT and accelerating fat loss? Dive into this episode where James Breese takes on an experiment, wearing a weight vest for a week, and shares his firsthand experience. Plus, we delve into the mysterious gravitostat and its potential role in weight regulation. If you're curious about unconventional methods to optimize...

Dive deep into the world of the 60-minute Turkish get-up test with Josh Kennedy and James Breese. This isn't just any test; it's a testament to strength, endurance, and mental resilience. If you've ever wondered about the intricacies of this challenging workout and how it can transform your athletic prowess, this episode is a must-listen. Timeline Summary: [00:00:05] Introduction to...

Ever wondered if there's a secret to unlocking unparalleled speed in athletes? Dive into our latest episode where we sit down with Tony Holler, the mastermind behind the revolutionary "Feed the Cats" program and author of "Tired is the Enemy". With over 40 years in the track and field arena, Tony challenges traditional training methods, emphasizing quality over quantity. D...

Dive into a case study with hosts James Breese and Josh Kennedy as they unravel Jeroen Westra's transformative journey from being an overweight CrossFit box owner to shedding 20 kilograms. Through data-driven decisions and tailored approaches, discover how Jeroen overcame crippling back pain and mental struggles. This episode offers insights into the power of assessment, data visualization, a...

Ever found yourself panting and gasping after a running interval, wondering just how long you should be resting before the next one? You're not alone. In today's episode, we dive deep into the age-old question of rest intervals between runs, and why we at Strength Matters are shifting towards heart rate recovery instead of mere seconds on the clock. Spoiler alert: It's all about per...

Our running athletes train differently now. Join James Breese and Josh Kennedy as they unveil their new training methods for training running athletes. We break down exactly what we’re doing with our clients and how you can apply them too to your own training or clients. Timeline Summary: [00:00:05] Changes in Running Training. [00:02:21] Challenges Faced by Runners and Introducing New Concepts. [...