Lori Jones from Avocet Communications
StrategyCast
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonal...
Author
Lori Jones from Avocet Communications
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Episode 70: Making the Brand Sing, with Sheryl O'Loughlin of REBBL 05.07.2017 43:32
SHOW NOTES Sheryl is currently CEO of REBBL super herb beverages and loving every minute of it. She is also an author of Killing It which was launched in Dec. 2016. She is an advisor to the Harvest Summit, an annual gathering of innovators in Sonoma County. In 2007, Sheryl co-founded Plum, Inc. (formally the Nest Collective) a healthy food company. As CEO from 2007-2011, Sheryl led Plum to become...
Episode 69: On the Job Training, with Shane Stott of Walker Tape Co 21.06.2017 34:42
Shane Stott is the CEO of Walker Tape Co and the co-founder of Zen Float Co. He is also a Best -Selling Author of the Float Tank Cure and is currently at work on a new book of meditations. Shane is an inventor and creator at heart and has revolutionized both of his industries. He brings his personal passion into all he does. Shane has been featured on ABC, MSN, The New York Times and Yahoo and a...
Episode 68: Extreme Opposites, with Ari Meisel of Leverage 12.06.2017 34:33
SHOW NOTES Ari’s story starts in 2006 when some unexpected news derailed his booming real estate career: Crohn’s Disease: A highly-debilitating digestive ailment, Crohn's barred Ari from leading a normal life. He lost weight, energy, and the ability to work with regularity — in fact, there were times he could only work for sixty minutes a day. With a blossoming business to run, Ari knew an h...
Episode 67: Market Disruptions, with Michele Wucker of Gray Rhino & Company 05.06.2017 46:47
SHOW NOTES An award-winning global thought leader with experience in strategy, public policy, turnarounds and crisis management, Michele Wucker founded Gray Rhino & Company in 2015 to help leaders, organizations, and communities to identify and strategize responses to risks that are neglected despite -and all too often because of- their size. The business draws on the concepts introduced in h...
Episode 66: Closing the Achievement Gap, with Lori Canova of "I Have a Dream" Foundation of Boulder County 31.05.2017 40:56
SHOW NOTES Lori Canova has been the President and Chief Executive Officer of the "I Have a Dream" Foundation of Boulder County since 1997. Under her leadership, the organization has grown from two Dreamer cohorts to 17, serving over 1,000 students and their families in four communities (Boulder, Lafayette, Longmont and Carbon Valley) within two of the largest school districts in Colorad...
Episode 65: Setting Conditions of Satisfaction, with Jeffrey Hayzlett of C-Suite Network 24.05.2017 39:33
SHOW NOTES Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on CBS on-demand radio network Play. It. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most trusted network of C-Suite leade...
Episode 64: Getting the Biggest Bang for your Buck, with John Pollock of Financial Gravity 22.05.2017 44:06
SHOW NOTES In a sea of boring and outdated business advice, John is changing the conversation on how small business owners approach taxes, profit and the path to growth. As the CEO of Financial Gravity, he’s helped hundreds of entrepreneurs to find legal, moral and ethical ways to lower their tax, raise profit and create wealth. The result? His clients can finally start living their American Drea...
Episode 63: Becoming Owner Independent, with David Finkel of Maui Mastermind 15.05.2017 45:31
SHOW NOTES David is an ex-Olympic level athlete turned business multimillionaire. He is a Wall Street Journal and Business Week best- selling author of 9 business and financial books, including co-authoring SCALE with Priceline.com co-founder Jeff Hoffman. David is the founder and CEO of Maui Mastermind®, one of the world's premier business coaching company which has worked with over 100,0...
Episode 62: Living in the Brand, with John Bryant of No-Li Brewhouse 08.05.2017 45:32
SHOW NOTES John Bryant is the owner of No-Li Brewhouse in Spokane, USA. He has a twenty-five-year industry track record that began at The Rainer Brewery in Seattle, WA. John's beer industry positions include National Brand Manager of Henry Weinhard’s, vice president of sales and marketing at Deschutes Brewery, chief operating officer of Odell Brewing, president of Oskar Blues Brewery and ow...
Episode 61: Chasing Your Vision, with Jay Irwin of CBST Adventures 02.05.2017 42:58
SHOW NOTES Jay Irwin is an adventurous soul who is determined to inspire people through wilderness experiences. During a 23-year rewarding career in the computer software industry, Jay had the opportunity to lead and inspire companies to enhance their productivity and success through innovative software solutions. He created entrepreneurial initiatives within some of the largest software companie...
Episode 60: Knowing What you Want, with Craig Ballantyne of Early To Rise Publishing, LLC 01.05.2017 43:20
SHOW NOTES Craig Ballantyne is called The World's Most Disciplined Man by his friends and coaching clients. He's also the author of The Perfect Day Formula: How to Own the Day and Control Your Life, and creator of the world-famous fat-burning workout system, Turbulence Training. Craig has been a contributor to Men's Health magazine for over 17 years, and he teaches his clients to g...
Episode 59: Maintaining Your Power, with Daina Middleton 24.04.2017 40:32
SHOW NOTES Daina Middleton is an executive leadership coach with over three decades as a business leader and CEO. She pioneered digital marketing at Hewlett-Packard, was the global CEO at Performics, the largest performance marketing company in the world, and ran global business marketing at Twitter. Currently, she serves as a director on the boards of Marin Software and Healthwise. A frequent sp...
Episode 58: Staying on the Same Page, with Mark C. Winters of Rocket Fuel Ventures 17.04.2017 42:28
SHOW NOTES Mark's passion is helping entrepreneurs get unstuck so they can pursue their freedom. Depending on the unique situation, Marks talent for introducing just the right combination of perspective and process sparks teams to start moving, move faster, or begin moving in the proper direction - with clarity. As a teacher, coach, and facilitator, Mark spends most of his time directly enga...
Episode 57: Working on the Business Not in it, with Craig Cody of Craig Cody and Company, Inc. 03.04.2017 36:54
SHOW NOTES Craig Cody is a Certified Tax Coach, Certified Public Accountant, Business Owner and Former New York City Police Officer with 17 years experience on the Force. In addition to being a Certified Public Accountant for the past 15 years, he is also a Certified Tax Coach. As a Certified Tax Coach, As a Certified Tax Coach, Craig belongs to a select group of tax practitioners throughout t...
Episode 56: Putting the First Foot Forward, with Christopher Algea of Keen One Quinoa 27.03.2017 44:39
SHOW NOTES Christopher Algea is originally from Memphis, TN where he grew up on a small farm while also engaging in business whenever the chance arose. Christopher started working in restaurants at a young age which led him eventually to a restaurant in Boulder that introduced him to quinoa while working and going to school at CU Boulder. One thing led to another, and with the help of great frien...
Episode 55: Survive, Thrive and, Succeed, with Rick Wright of Children's HopeChest 20.03.2017 41:27
SHOW NOTES Rick has been in executive leadership roles specifically in the areas of new business development, business-to-business and business-to-consumer advertising, non-profit fundraising and ministry marketing, both as a client and as an agency representative. In marketing and new business development, Rick has designed successful marketing plans, implemented financially accountable marketing...
Episode 54: Finding the Unique Way to Tell the Story, with Matt Hargarten of WhiteWave 13.03.2017 47:55
SHOW NOTES Matthew is the Director of Communications for WhiteWave Foods, a leading consumer packaged food, and beverage company that manufactures, markets and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products, and organic produce. As the Director of Communications, Matthew oversees and is directly responsible for the company’s communications prog...
Episode 53: The Goal Posts Keep Getting Higher, with David DuPont of TeamSnap 06.03.2017 45:58
Dave is the boss around TeamSnap, doing everything from running the company to sweeping the floors, and everything in between. Since forming the company he has managed three successful investment rounds, secured strategic partnerships and overseen impressive growth. He continues to focus on both day-to-day and long-term initiatives while managing the company. Dave has more than 20 years of experi...
Episode 52: Mapping the Customer Journey, with Andrew Dod of SharpSpring 27.02.2017 47:08
SHOW NOTES Award-winning marketer, agency executive, critically-acclaimed author and columnist, Andrew has helped launch more than four dozen technology companies and hundreds of products and services over the past 25 years. Tech companies of all sizes rely on Andrew to help shape their narratives, re-position their brand and steal share from better-known competitors. A crisp thinker who weaves co...
Episode 51: Keeping it Fresh, with Jim Adams of Qrunch Foods 20.02.2017 43:32
Jim Adams is a founding partner of QRUNCH Foods and serves as the company’s Chief Executive Officer. Before starting QRUNCH Foods, Adams launched Redbud’s Raw Dog Food, a line of premium raw dog food made from naturally raised meats and organic vegetables and fruits. Adams has spent nearly 20 years in various marketing roles. He was Executive Director of Marketing for Chipotle Mexican Grill for...
Episode 50: Working to Make a Difference, with Lloyd Lewis of arc Thrift Stores 08.02.2017 28:30
Lloyd Lewis is president and CEO of Arc Thrift Stores. Arc has 24 stores and 15 donation stations in Colorado. Arc provide advocacy for people with intellectual and developmental disabilities and is one of the largest employers of individuals with intellectual and developmental disabilities in the state of Colorado. Lewis’ role includes oversight and management of Arc’s retail stores, corporate...
Episode 49: Rolling Up Your Sleeves, with Maggie Scivicque of arc Thrift Stores 06.02.2017 35:28
As director of sales and marketing for retail giant Papa John’s, the position she held for 12 years before moving to Colorado and being named director of marketing for arc Thrift Stores, Maggie Scivicque-Spencer was fantastic at her job. She orchestrated a $40,000 record-breaking pizza sale to the San Diego Naval Shipyard (now featured in the Guinness Book of World Records ). She held the position...
Episode 48: Speaking the C-Suite Language, with Rachel Silva of MarketTech Enterprises 29.01.2017 34:18
Rachel Silva is the currently the CEO of her new company MarketTech Enterprises. She has served in various roles in an agency setting, publishing environment, and corporate headquarters. She now brings her years of digital, mobile, localization & branding expertise to help companies transform and thrive in this ever-evolving world of commerce that we live in. She more recently served as the As...
Episode 47: A Complete Picture, with Art Boulay of Strategic Talent Management 23.01.2017 46:08
Art is a Certified Master Coach (CMC) granted by the Behavioral Coaching Institute, and an Odyssey Certified Consultant (OCC) granted by the Odyssey Consulting Institute. He is also a recognized leader in the application and interpretation of world-class individual and group assessment tools including a derivative of the Hartman Value Profile. Art has clients all over the United States, Europe, an...
Episode 46: Loving the Work That You Do, With Drew McLellan of Agency Management Institute 17.01.2017 47:21
Drew McLellan’s a 25+ year marketing agency veteran who lives for creating “a-ha” moments for his clients, clients’ customers, peers and audiences across the land. Sadly, for his daughter, he attempts to do the same thing at home. Drew’s favorite tools for creating these moments are vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow. Over the ye...
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