Lori Jones from Avocet Communications

StrategyCast

Business EN ↓ 610 episodes

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonal...

Be sure to visit the podcast's website and support the creator: avocetcommunications.com

Author

Lori Jones from Avocet Communications

Category

Business

Podcast website

avocetcommunications.com

Latest episode

Oct 27, 2026

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Episodes

Episode 86: Navigating in a Media Rich World, with Don Osmond of OzComm Marketing 22.09.2017

SHOW NOTES Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging. Son to international entertainment icon Donny...

Episode 85, Disruptive Innovation, with Keith Camhi of Great Play and FitLinxx 20.09.2017

SHOW NOTES For over 25 years,  Keith  has led tech companies, from basement startups to Fortune 500, to achieve explosive growth by:  1) Leading disruptive innovation and creating award-winning offerings that delight, captivate, and change the behavior of consumers 2) Developing and implementing integrated product, go-to-market, partnering, and capital strategies that outflank entrenched competiti...

Episode 84: Finding your Authentic Voice, with Randall Kenneth Jones of MindZoo 16.09.2017

SHOW NOTES Author, speaker, and creative Randall Kenneth Jones has built a marketing and public relations portfolio that includes such respected household names as TJMaxx, Pier 1, Walgreens, Carter’s, GEICO, Sears, The Washington Post & The Wall Street Journal. After Jones’ 2010 move from Washington, D.C., to Naples, Florida, the award-winning writer & creative director approached the Napl...

Episode 83: Accelerating Your Success, with John Bowen of CEG Worldwide 13.09.2017

SHOW NOTES   John Bowen, a lifelong entrepreneur, is a coach for financial advisors and a matchmaker for successful families in finding the right financial advisor to help them make smart decisions about their money. John is the CEO of CEG Worldwide, a firm dedicated to helping financial advisors transform their practices into simple, elegant wealth management businesses that serve their clients w...

Episode 82: Creating Brand Ambassadors, with Ted Risk of Wibby Brewing 13.09.2017

SHOW NOTES Ted   Risk  is one of the Co-Founders of Wibby Brewing in Longmont, Colorado and oversees the sales and marketing for the company.   Ted  and his wife Martha, Wibby Brewing's Brand Manager, moved to Longmont from Chicago in August of 2014 to open the brewery with his business partner, Brewmaster, and Co-Founder, Ryan Wibby.  Ted  and Ryan met in Ithaca, New York while they were bot...

Episode 81: Maintaining Velocity, with Will Burger of Hope Foods 11.09.2017

SHOW NOTES Will Burger is the PR Director for Hope Foods. He has been with the company for almost 4 years. Will was instrumental in starting the marketing department. He was responsible for a complete company re-brand of Hope Foods.   Will is from Boulder, Colorado. He went to the University of Colorado and majored in Business Finance. Will loves cycling, skiing, and traveling.   Listen and Learn:...

Episode 80: Putting Structure in Place, with Mike Caflisch of APG 08.09.2017

With more than 30 years in the aviation industry, Mike Caflisch has had career assignments in numerous disciplines, including aircraft performance engineering, avionics systems engineering and integration, software development, product management, marketing, sales, business development, strategy, and program management. Caflisch came to APG from The Boeing Company, where he served as director of A...

Episode 79: Driving Strategy, with Mike Caflisch of APG 06.09.2017

SHOW NOTES With more than 30 years in the aviation industry, Mike Caflisch has had career assignments in numerous disciplines, including aircraft performance engineering, avionics systems engineering and integration, software development, product management, marketing, sales, business development, strategy, and program management. Caflisch came to APG from The Boeing Company, where he served as di...

Episode 78: Achieving Financial Freedom, with Pam Friedman of Divorce Planning of Austin 23.08.2017

SHOW NOTES Pam Friedman has over 20 years of financial planning and investment experience. Prior to partnering with Silicon Hills Wealth Management, LLC, Pam. Friedman was on Wall Street in both New York and London structuring and raising capital for both public and private companies. Upon her return to Texas, Ms. Friedman spent six years on the faculty of the Finance Department in the McCombs Sch...

Episode 77: The Capacity to Grow, with Larry Broughton of broughtonHOTELS 21.08.2017

Larry Broughton is an award-winning hotelier and entrepreneur, bestselling author, keynote speaker, and former US Army Green Beret.  As Founder/CEO of Anaheim, California-based broughtonHOTELS, CBS News has called Larry the nations foremost expert on leadership and entrepreneurship, while the host of Travel Channels hit show, Hotel Impossible, says he's, among the top hospitality experts in t...

Episode 76: Crunching the Data, with Susan Baier of Audience Audit Inc. 16.08.2017

Susan Baier has been a marketing strategist for 30 years, and now help organizations figure out their ideal audiences. She supports marketing agencies with custom attitudinal segmentation research and helps small business owners learn how to think about their audiences in a way that helps them develop their positioning, content, messaging and marketing strategies.

Episode 75: How Much Risk are You Willing to Accept with Eliot Wagonheim of Wagonheim Law 14.08.2017

Eliot Wagonheim is a speaker, strategist, author, and educator. As general counsel to SMBs, Eliot restricts his practice to those clients who embrace innovation and understand the difference between a calling and a job.  Through his FARsighted platform, Eliot serves as a confidante, mentor, strategist and sounding board for entrepreneurs and organizational leaders

Episode 74: Out Thinking and Out Anticipating with Mike Stromsoe of Stromsoe Insurance Agency 09.08.2017

SHOW NOTES After working in the restaurant and produce businesses, Mike Stromsoe joined his father’s insurance agency in 1986. He then started his own successful agency which he and his wife still run today along with two additional businesses. Among many things, it is Mike’s core belief that one gets what they give in this world. His passion is teaching and inspiring people who want to be taught...

Episode 73: Playing the Ground Game, with Kerry Christopher of General Motors 07.08.2017

  SHOW NOTES Kerry Christopher has two decades of communications experience working for global automotive companies, including General Motors, Goodyear Tire & Rubber, Volkswagen, and Hyundai. He is currently director of internal communications for General Motors in Detroit, Michigan. In this position, he leads a team of communications professionals focused on improving business results through...

Episode 72: Looking Beyond the Product, with Jesse Freitas of StickerGiant 24.07.2017

Jesse Freitas creates leads through a variety of channels and content. He is into all things marketing with a focus on Digital Marketing driving e-commerce growth. He is constantly adapting to new technologies, updates, and channels day to day. Jesse is a content creator, whether it be blog writing, social media, video direction, building landing pages or SnapChat story building. He loves brand ma...

Episode 71: A Celebration of Community, with Jessica Erickson of the Longmont Economic Development Partnership 17.07.2017

SHOW NOTES Prior to joining the Economic Council Jessica Erickson was the Senior Industry Development Manager for the Colorado Office of Economic Development and International Trade focusing on retention, expansion, and recruitment of businesses specializing in Advanced Manufacturing, Infrastructure Engineering, Electronics, Financial Services, and Technology & Information. Prior to joining OE...

Episode 70: Making the Brand Sing, with Sheryl O'Loughlin of REBBL 05.07.2017

SHOW NOTES Sheryl is currently CEO of REBBL super herb beverages and loving every minute of it. She is also an author of Killing It which was launched in Dec. 2016. She is an advisor to the Harvest Summit, an annual gathering of innovators in Sonoma County. In 2007, Sheryl co-founded Plum, Inc. (formally the Nest Collective) a healthy food company. As CEO from 2007-2011, Sheryl led Plum to become...

Episode 69: On the Job Training, with Shane Stott of Walker Tape Co 21.06.2017

Shane Stott is the CEO of Walker Tape Co and the co-founder of Zen Float Co. He is also a Best -Selling Author of the Float Tank Cure and is currently at work on a new book of meditations. Shane is an inventor and creator at heart and has revolutionized both of his industries. He brings his personal passion into all he does.  Shane has been featured on ABC, MSN, The New York Times and Yahoo and a...

Episode 68: Extreme Opposites, with Ari Meisel of Leverage 12.06.2017

SHOW NOTES  Ari’s story starts in 2006 when some unexpected news derailed his booming real estate career: Crohn’s Disease: A highly-debilitating digestive ailment, Crohn's barred Ari from leading a normal life. He lost weight, energy, and the ability to work with regularity — in fact, there were times he could only work for sixty minutes a day. With a blossoming business to run, Ari knew an h...

Episode 67: Market Disruptions, with Michele Wucker of Gray Rhino & Company 05.06.2017

SHOW NOTES  An award-winning global thought leader with experience in strategy, public policy, turnarounds and crisis management, Michele Wucker founded Gray Rhino & Company in 2015 to help leaders, organizations, and communities to identify and strategize responses to risks that are neglected despite -and all too often because of- their size. The business draws on the concepts introduced in h...

Episode 66: Closing the Achievement Gap, with Lori Canova of "I Have a Dream" Foundation of Boulder County 31.05.2017

SHOW NOTES  Lori Canova has been the President and Chief Executive Officer of the "I Have a Dream" Foundation of Boulder County since 1997. Under her leadership, the organization has grown from two Dreamer cohorts to 17, serving over 1,000 students and their families in four communities (Boulder, Lafayette, Longmont and Carbon Valley) within two of the largest school districts in Colorad...

Episode 65: Setting Conditions of Satisfaction, with Jeffrey Hayzlett of C-Suite Network 24.05.2017

SHOW NOTES  Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on CBS on-demand radio network Play. It. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most trusted network of C-Suite leade...

Episode 64: Getting the Biggest Bang for your Buck, with John Pollock of Financial Gravity 22.05.2017

SHOW NOTES  In a sea of boring and outdated business advice, John is changing the conversation on how small business owners approach taxes, profit and the path to growth. As the CEO of Financial Gravity, he’s helped hundreds of entrepreneurs to find legal, moral and ethical ways to lower their tax, raise profit and create wealth. The result? His clients can finally start living their American Drea...

Episode 63: Becoming Owner Independent, with David Finkel of Maui Mastermind 15.05.2017

SHOW NOTES    David is an ex-Olympic level athlete turned business multimillionaire. He is a Wall Street Journal and Business Week best- selling author of 9 business and financial books, including co-authoring SCALE with Priceline.com co-founder Jeff Hoffman. David is the founder and CEO of Maui Mastermind®, one of the world's premier business coaching company which has worked with over 100,0...

Episode 62: Living in the Brand, with John Bryant of No-Li Brewhouse 08.05.2017

SHOW NOTES  John Bryant is the owner of No-Li Brewhouse in Spokane, USA. He has a twenty-five-year industry track record that began at The Rainer Brewery in Seattle, WA.  John's beer industry positions include National Brand Manager of Henry Weinhard’s, vice president of sales and marketing at Deschutes Brewery, chief operating officer of Odell Brewing, president of Oskar Blues Brewery and ow...

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