Lori Jones from Avocet Communications
StrategyCast
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonal...
Be sure to visit the podcast's website and support the creator: avocetcommunications.com
Author
Lori Jones from Avocet Communications
Category
Podcast website
Latest episode
Oct 27, 2026
Where to listen?
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Episodes
Episode 111: Changing the Status Quo, with Liza Adams 02.11.2017 37:52
SHOW NOTES Liza Adams is a transformative senior marketing executive with a successful track record of taking companies to the next level of growth by building and leading teams through business transformations. She inspires change with a clear vision and strategy and by driving modern marketing approaches to strengthen customer preference and engagement. She’s an energetic leader that fosters tea...
Episode 110: Collaboration Instead of Competition, with Katie Hedrick of Colorado Tech Shop 01.11.2017 30:53
SHOW NOTES A native of Ohio but calling Colorado home since 1996, Katie Hedrick has been a businesswoman and serial entrepreneur from her teenage years. Katie has owned and operated a series of highly successful businesses comprising of photography studios, web-based hotel marketing platforms, personal development programs and lately, to fulfill her lifelong love of technology, is the founder and...
Episode 109: A Clear Vision, with Jane Park-Gonzales of Belle Destination Weddings & Events 31.10.2017 35:50
SHOW NOTES Jane Park-Gonzales was born and raised on the island of Maui - the most beautiful place on earth! She grew up in the outdoors, the beach, the jungle, the sun and the waterfalls. Her educational background is a mixed bag, studying fine literature, creative writing, and journalism at the University of Colorado, at Boulder and a Culinary Arts and Food & Beverage Management degree fro...
Episode 108: The Stickiness of Culture, with Jane Miller of HannahMax Cookie Chips 27.10.2017 36:30
SHOW NOTES Jane Miller is a 30-year food industry executive with experience working with start-ups and Fortune 500 companies. She is also the founder of Janeknows.com, a career advice website geared towards young leaders starting their careers. She is the author of Sleep your Way to the Top (and other myths about business success) , a sassy business book targeted at Millennials. Currently, Jane...
Episode 107: Sharing your Courage, with Tom Fritz of Fritz Insight Group 26.10.2017 45:34
SHOW NOTES With diverse experience working in outdoor apparel & equipment, pre-school & youth toys, food & beverage, household product and chemical companies ranging from 50 employees to 50,000 employees, Tom has found success in bringing teams together and leading them to collectively achieve extraordinary business results. He has demonstrated leadership in both high growth product in...
Episode 106: Management by Walking Around, with Chuck Hodges of Zebulon Solutions 25.10.2017 37:38
SHOW NOTES Chuck Hodges is a co-founder and current CEO of Zebulon Solutions, an eight-year-old product development company specializing in transforming R&D projects into manufacturing-ready products. Under Chuck’s leadership, Zebulon Solutions has helped its global customers design and industrialize diverse products, ranging from clean-tech batteries to IoT electronics to wearable medical dev...
Episode 105: Focusing on Customer Outcomes, with Sarah Brown of ServiceRocket 24.10.2017 32:47
Sarah Brown is a growth catalyst for B2B tech companies. She co-hosts Helping Sells Radio podcast, a technology podcast focused on helping customers discover, adopt and thrive using your software, and is the Director of Marketing at ServiceRocket, which helps fast-growing software companies help their customers get the most out of their software through training, implementation, and support. At Se...
Episode 104: An Adventurous Attitude, with Robin Behrstock of Adventures of Women Entrepreneurs 23.10.2017 27:23
SHOW NOTES At the age of thirty-three, Robin Behrstock, author of ADVENTURES OF WOMEN ENTREPRENEURS, started Alchemade, a copper mug business just as they became a popular trend. In less than three years, she grew the business to annual sales of $3 million. For Robin, the best part of being an entrepreneur isn't making money or selling lots of copper mugs; its inspiring people to take control...
Episode 103: Mission, Vision, and Values, with Dug McGuirk of Palm Healthcare 20.10.2017 40:26
SHOW NOTES Dug is an accomplished entrepreneur, musician, producer and transformational inspirational speaker. He is a Master Practitioner and Licensed Trainer of NLP and Neo Ericksonian Hypnosis. Dug was a top speaker/trainer for Tony Robbins and co-authored Multiple Streams of Inspiration with Jack Caneld. He is VP of Training and Development at Palm Healthcare in Delray Beach, Florida. His grea...
Episode 102: Living the American Dream, with Nitin Chhoda of Total Activation LLC 19.10.2017 37:41
SHOW NOTES Nitin Chhoda is an immigrant who arrived in the US penniless in 2002, in a post 9-11 world. Delivered pizza, slept in his car, and didn't have money for winter clothes, but always a hustler. Became a licensed physical therapist, entrepreneur, author and public speaker in 2007. Now owns and runs several multi-million dollar companies with 30+ employees worldwide. He is the author of...
Episode 101: Communicating the Brand, with Kelly Conroy of Kneaders Bakery & Cafe 18.10.2017 41:02
SHOW NOTES Kelly Conroy, the Director of Marketing for Kneaders Bakery and Cafe, is a seasoned marketing industry professional with experience managing the advertising campaigns of both large and small clients in a variety of industries. Prior to joining Kneaders, Conroy worked as an Associate Director at Salt Lake City advertising agency, The Summit Group, where his professional focus turned to t...
Episode 100: The Game has Changed, with Stephen Woessner of Predictive ROI 17.10.2017 39:52
SHOW NOTES Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of three bestselling books, The Small Business Owners Handbook to Search Engine Optimization, Increase Online Sales Through Viral Social Networking, and Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans. Listen and Learn: • How...
Episode 99: Leadership Moments with Molly Shepard and Peter Dean of The Leader's Edge and Leaders By Design 13.10.2017 41:39
SHOW NOTES Molly D. Shepard is President and Chief Executive Officer of The Leaders Edge/Leaders By Design, a company dedicated to the advancement of executive and high-potential leaders. She has more than 30 years of experience in career counseling, leadership development, executive coaching and executive search. Peter J. Dean, Ph. D. heads Leaders By Design, the men's leadership developme...
Episode 98: Putting Passion Before Profit, with Chris Hallberg of Traction 12.10.2017 47:15
SHOW NOTES Chris Hallberg one of Inc. magazine’s Top 50 Leadership and Management Experts has been taking big risks and getting outside of his comfort zone his entire life. He joined the Army National Guard Military Police at 17, was an officer at a Maximum Security prison at 20. By the ripe age of 23, he was a Sergeant in both organizations leading other officers and soldiers in dynamic and chall...
Episode 97: Leveling Up, with Chris Hallberg of Traction 11.10.2017 45:13
SHOW NOTES Chris Hallberg one of Inc. magazine’s Top 50 Leadership and Management Experts has been taking big risks and getting outside of his comfort zone his entire life. He joined the Army National Guard Military Police at 17, was an officer at a Maximum Security prison at 20. By the ripe age of 23, he was a Sergeant in both organizations leading other officers and soldiers in dynamic and chall...
Episode 96: Culture Starts at the Top, with Bedros Keuilian of Fit Body Bootcamp 10.10.2017 41:17
SHOW NOTES Bedros Keuilian is a best-selling author, speaker and business consultant. He's the founder and CEO of Fit Body Bootcamp, one of the nation’s fastest-growing franchises and an investor in over a dozen companies ranging from software, digital ad agencies and coaching and consulting services. He's known as the hidden genius that entrepreneurs, best-selling authors, and thought l...
Episode 95: Covering the Globe, with David M. R. Covey of SMCOV 09.10.2017 41:53
SHOW NOTES David M. R. Covey has been CEO & Co-Founder of SMCOV since October 2010. Covey was previously the Co-Chief Operating Officer of the FranklinCovey Company. Other positions he held at FranklinCovey include General Manager & Senior Vice President, US Sales & Delivery, President of FranklinCovey International, President of FranklinCovey Japan and Managing Director of FranklinC...
Episode 94: Growing your People, with David Long of MyEmployees 06.10.2017 43:45
SHOW NOTES David Long is a Speaker, Award-winning Author, World Class CEO and “Student of the Game of Business.” He is Founder/CEO of MyEmployees, a 29-year-old firm in the Top 1% Worldwide in the Employee Engagement and Recognition industry and his company was recently listed in INC Magazine's "INC 5000 Fastest Growing Companies in America." His company, MyEmployees, has develop...
Episode 93: Sales as a Craft, with Tiffani Bova of Salesforce 05.10.2017 46:44
SHOW NOTES Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Recognized in 2014 as one of the most Powerful and Influential Women in California by the National Diversity Council, Top 50 Marketing Thought Leaders by Brand Quarterly Magazine in 2016 and Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter. Bova is a highly sought after keynote speaker havi...
Episode 92: Working with Tenacity, with Thomas Rock Lindsay of SmallBiz Brainiac, Inc. and Humanly HR, LLC 04.10.2017 33:18
SHOW NOTES Thomas Rock Lindsay helps small and medium-sized employers save money and time by relieving them of employer responsibilities, improve workplace safety, and increase their level of regulatory compliance.... plus a whole lot more! He resigned from his position as the COO of Vensure Employer Services earlier this year and went from being a PEO operations guy for the past 24 years to a sal...
Episode 91: Setting a Compelling Vision, with Carl Wright of Wright Partners 03.10.2017 32:49
SHOW NOTES Carl has a BS in Civil Engineering from the University of Delaware. He is a licensed Professional Engineer in Pennsylvania and New Jersey. Carl started in the construction trades to work his way through high school and college. After graduation, Carl was hired by URS, a global leader in engineering and construction, as an engineer leading environmental cleanup projects as a general cont...
Episode 90: A Culture of Innovation, with Bill Capsalis of MarkEnomics 02.10.2017 45:53
SHOW NOTES As an avid healthy lifestyle expert, Bill works with emerging brands as well as mid-sized companies on everything from brand & sales channel strategy, finance, operational challenges and product innovation. He has held positions of VP of Marketing at Kinko’s, EVP of GAIAM and has been a co-founder of OurHouse (environmentally safe cleaning products). He has also worked as agency d...
Episode 89: The Bar Can Always Go Higher, with Gal Ratner of ShopSnap 29.09.2017 29:25
SHOW NOTES Gal is an award-winning technology veteran. He is the co-founder and CEO of ShopSnap, a modern e-commerce platform and the founder and CEO of Inverted Software, a software consulting firm in Los Angeles CA. With over twenty years of software experience, his designs are responsible for powering fortune 500 companies in multiple industries. Gal led international teams on major financial,...
Episode 88: Sharing Our Secret Sauce, with Doug Parker of RepairMyCreditNOW.com 27.09.2017 33:35
SHOW NOTES Over the past two decades, Doug has led multiple companies to success including a financial services company where it went from a small sole proprietorship in 1997 to its 2008, 2009 and 2010 selection by Inc. Magazine as one of the fastest-growing private companies in America. Ranked No. 408 in ’08 on the Inc. 5000 list, that company has risen to become a major employer in the Dallas/Fo...
Episode 87: Challenging the Status Quo, with Nat Greene of Stroud International Ltd 25.09.2017 36:26
SHOW NOTES Nat is a trailblazer and big ideas guy with a famous appetite for finding the hidden potential in people and organizations everywhere, and doing what he’s told can’t be done. Since his youth in Hong Kong Nat has explored various ventures in engineering design, global trade, technical problem-solving, organizational transformation, and political reform. The hallmark of each of these effo...
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