Lori Jones from Avocet Communications
StrategyCast
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonal...
Author
Lori Jones from Avocet Communications
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
Episode 95: Covering the Globe, with David M. R. Covey of SMCOV 09.10.2017 41:53
SHOW NOTES David M. R. Covey has been CEO & Co-Founder of SMCOV since October 2010. Covey was previously the Co-Chief Operating Officer of the FranklinCovey Company. Other positions he held at FranklinCovey include General Manager & Senior Vice President, US Sales & Delivery, President of FranklinCovey International, President of FranklinCovey Japan and Managing Director of FranklinC...
Episode 94: Growing your People, with David Long of MyEmployees 06.10.2017 43:45
SHOW NOTES David Long is a Speaker, Award-winning Author, World Class CEO and “Student of the Game of Business.” He is Founder/CEO of MyEmployees, a 29-year-old firm in the Top 1% Worldwide in the Employee Engagement and Recognition industry and his company was recently listed in INC Magazine's "INC 5000 Fastest Growing Companies in America." His company, MyEmployees, has develop...
Episode 93: Sales as a Craft, with Tiffani Bova of Salesforce 05.10.2017 46:44
SHOW NOTES Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Recognized in 2014 as one of the most Powerful and Influential Women in California by the National Diversity Council, Top 50 Marketing Thought Leaders by Brand Quarterly Magazine in 2016 and Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter. Bova is a highly sought after keynote speaker havi...
Episode 92: Working with Tenacity, with Thomas Rock Lindsay of SmallBiz Brainiac, Inc. and Humanly HR, LLC 04.10.2017 33:18
SHOW NOTES Thomas Rock Lindsay helps small and medium-sized employers save money and time by relieving them of employer responsibilities, improve workplace safety, and increase their level of regulatory compliance.... plus a whole lot more! He resigned from his position as the COO of Vensure Employer Services earlier this year and went from being a PEO operations guy for the past 24 years to a sal...
Episode 91: Setting a Compelling Vision, with Carl Wright of Wright Partners 03.10.2017 32:49
SHOW NOTES Carl has a BS in Civil Engineering from the University of Delaware. He is a licensed Professional Engineer in Pennsylvania and New Jersey. Carl started in the construction trades to work his way through high school and college. After graduation, Carl was hired by URS, a global leader in engineering and construction, as an engineer leading environmental cleanup projects as a general cont...
Episode 90: A Culture of Innovation, with Bill Capsalis of MarkEnomics 02.10.2017 45:53
SHOW NOTES As an avid healthy lifestyle expert, Bill works with emerging brands as well as mid-sized companies on everything from brand & sales channel strategy, finance, operational challenges and product innovation. He has held positions of VP of Marketing at Kinko’s, EVP of GAIAM and has been a co-founder of OurHouse (environmentally safe cleaning products). He has also worked as agency d...
Episode 89: The Bar Can Always Go Higher, with Gal Ratner of ShopSnap 29.09.2017 29:25
SHOW NOTES Gal is an award-winning technology veteran. He is the co-founder and CEO of ShopSnap, a modern e-commerce platform and the founder and CEO of Inverted Software, a software consulting firm in Los Angeles CA. With over twenty years of software experience, his designs are responsible for powering fortune 500 companies in multiple industries. Gal led international teams on major financial,...
Episode 88: Sharing Our Secret Sauce, with Doug Parker of RepairMyCreditNOW.com 27.09.2017 33:35
SHOW NOTES Over the past two decades, Doug has led multiple companies to success including a financial services company where it went from a small sole proprietorship in 1997 to its 2008, 2009 and 2010 selection by Inc. Magazine as one of the fastest-growing private companies in America. Ranked No. 408 in ’08 on the Inc. 5000 list, that company has risen to become a major employer in the Dallas/Fo...
Episode 87: Challenging the Status Quo, with Nat Greene of Stroud International Ltd 25.09.2017 36:26
SHOW NOTES Nat is a trailblazer and big ideas guy with a famous appetite for finding the hidden potential in people and organizations everywhere, and doing what he’s told can’t be done. Since his youth in Hong Kong Nat has explored various ventures in engineering design, global trade, technical problem-solving, organizational transformation, and political reform. The hallmark of each of these effo...
Episode 86: Navigating in a Media Rich World, with Don Osmond of OzComm Marketing 22.09.2017 41:45
SHOW NOTES Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging. Son to international entertainment icon Donny...
Episode 85, Disruptive Innovation, with Keith Camhi of Great Play and FitLinxx 20.09.2017 42:40
SHOW NOTES For over 25 years, Keith has led tech companies, from basement startups to Fortune 500, to achieve explosive growth by: 1) Leading disruptive innovation and creating award-winning offerings that delight, captivate, and change the behavior of consumers 2) Developing and implementing integrated product, go-to-market, partnering, and capital strategies that outflank entrenched competiti...
Episode 84: Finding your Authentic Voice, with Randall Kenneth Jones of MindZoo 16.09.2017 41:41
SHOW NOTES Author, speaker, and creative Randall Kenneth Jones has built a marketing and public relations portfolio that includes such respected household names as TJMaxx, Pier 1, Walgreens, Carter’s, GEICO, Sears, The Washington Post & The Wall Street Journal. After Jones’ 2010 move from Washington, D.C., to Naples, Florida, the award-winning writer & creative director approached the Napl...
Episode 83: Accelerating Your Success, with John Bowen of CEG Worldwide 13.09.2017 51:01
SHOW NOTES John Bowen, a lifelong entrepreneur, is a coach for financial advisors and a matchmaker for successful families in finding the right financial advisor to help them make smart decisions about their money. John is the CEO of CEG Worldwide, a firm dedicated to helping financial advisors transform their practices into simple, elegant wealth management businesses that serve their clients w...
Episode 82: Creating Brand Ambassadors, with Ted Risk of Wibby Brewing 13.09.2017 44:23
SHOW NOTES Ted Risk is one of the Co-Founders of Wibby Brewing in Longmont, Colorado and oversees the sales and marketing for the company. Ted and his wife Martha, Wibby Brewing's Brand Manager, moved to Longmont from Chicago in August of 2014 to open the brewery with his business partner, Brewmaster, and Co-Founder, Ryan Wibby. Ted and Ryan met in Ithaca, New York while they were bot...
Episode 81: Maintaining Velocity, with Will Burger of Hope Foods 11.09.2017 37:37
SHOW NOTES Will Burger is the PR Director for Hope Foods. He has been with the company for almost 4 years. Will was instrumental in starting the marketing department. He was responsible for a complete company re-brand of Hope Foods. Will is from Boulder, Colorado. He went to the University of Colorado and majored in Business Finance. Will loves cycling, skiing, and traveling. Listen and Learn:...
Episode 80: Putting Structure in Place, with Mike Caflisch of APG 08.09.2017 39:18
With more than 30 years in the aviation industry, Mike Caflisch has had career assignments in numerous disciplines, including aircraft performance engineering, avionics systems engineering and integration, software development, product management, marketing, sales, business development, strategy, and program management. Caflisch came to APG from The Boeing Company, where he served as director of A...
Episode 79: Driving Strategy, with Mike Caflisch of APG 06.09.2017 50:03
SHOW NOTES With more than 30 years in the aviation industry, Mike Caflisch has had career assignments in numerous disciplines, including aircraft performance engineering, avionics systems engineering and integration, software development, product management, marketing, sales, business development, strategy, and program management. Caflisch came to APG from The Boeing Company, where he served as di...
Episode 78: Achieving Financial Freedom, with Pam Friedman of Divorce Planning of Austin 23.08.2017 39:51
SHOW NOTES Pam Friedman has over 20 years of financial planning and investment experience. Prior to partnering with Silicon Hills Wealth Management, LLC, Pam. Friedman was on Wall Street in both New York and London structuring and raising capital for both public and private companies. Upon her return to Texas, Ms. Friedman spent six years on the faculty of the Finance Department in the McCombs Sch...
Episode 77: The Capacity to Grow, with Larry Broughton of broughtonHOTELS 21.08.2017 45:31
Larry Broughton is an award-winning hotelier and entrepreneur, bestselling author, keynote speaker, and former US Army Green Beret. As Founder/CEO of Anaheim, California-based broughtonHOTELS, CBS News has called Larry the nations foremost expert on leadership and entrepreneurship, while the host of Travel Channels hit show, Hotel Impossible, says he's, among the top hospitality experts in t...
Episode 76: Crunching the Data, with Susan Baier of Audience Audit Inc. 16.08.2017 43:54
Susan Baier has been a marketing strategist for 30 years, and now help organizations figure out their ideal audiences. She supports marketing agencies with custom attitudinal segmentation research and helps small business owners learn how to think about their audiences in a way that helps them develop their positioning, content, messaging and marketing strategies.
Episode 75: How Much Risk are You Willing to Accept with Eliot Wagonheim of Wagonheim Law 14.08.2017 44:29
Eliot Wagonheim is a speaker, strategist, author, and educator. As general counsel to SMBs, Eliot restricts his practice to those clients who embrace innovation and understand the difference between a calling and a job. Through his FARsighted platform, Eliot serves as a confidante, mentor, strategist and sounding board for entrepreneurs and organizational leaders
Episode 74: Out Thinking and Out Anticipating with Mike Stromsoe of Stromsoe Insurance Agency 09.08.2017 44:36
SHOW NOTES After working in the restaurant and produce businesses, Mike Stromsoe joined his father’s insurance agency in 1986. He then started his own successful agency which he and his wife still run today along with two additional businesses. Among many things, it is Mike’s core belief that one gets what they give in this world. His passion is teaching and inspiring people who want to be taught...
Episode 73: Playing the Ground Game, with Kerry Christopher of General Motors 07.08.2017 53:30
SHOW NOTES Kerry Christopher has two decades of communications experience working for global automotive companies, including General Motors, Goodyear Tire & Rubber, Volkswagen, and Hyundai. He is currently director of internal communications for General Motors in Detroit, Michigan. In this position, he leads a team of communications professionals focused on improving business results through...
Episode 72: Looking Beyond the Product, with Jesse Freitas of StickerGiant 24.07.2017 29:32
Jesse Freitas creates leads through a variety of channels and content. He is into all things marketing with a focus on Digital Marketing driving e-commerce growth. He is constantly adapting to new technologies, updates, and channels day to day. Jesse is a content creator, whether it be blog writing, social media, video direction, building landing pages or SnapChat story building. He loves brand ma...
Episode 71: A Celebration of Community, with Jessica Erickson of the Longmont Economic Development Partnership 17.07.2017 23:33
SHOW NOTES Prior to joining the Economic Council Jessica Erickson was the Senior Industry Development Manager for the Colorado Office of Economic Development and International Trade focusing on retention, expansion, and recruitment of businesses specializing in Advanced Manufacturing, Infrastructure Engineering, Electronics, Financial Services, and Technology & Information. Prior to joining OE...
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