Lori Jones from Avocet Communications

StrategyCast

Business EN ↓ 594 episodes

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonal...

Author

Lori Jones from Avocet Communications

Category

Business

Podcast website

avocetcommunications.com

Latest episode

Jul 7, 2026

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Episodes

Episode 120: Embodying the Brand, with Bill McGeeney of Round Guys Brewing 16.11.2017

SHOW NOTES Bill McGeeney is a curious, analytical leader operating in various capacities and organizations throughout the community. He utilizes precise and well-tailored communication skills and techniques for both problem solving and consensus building. Overall, he is a personable leader possessing significant flexibility. He has a diverse array of passions, focusing on brewery start-ups.  Liste...

Episode 119: Loving the Big Picture, with Carey Ralston of Hallway Stories 15.11.2017

SHOW NOTES Founder of Hallway Stories. Advocates for feeling good. Believes that when we feel good we experience more in life and when we experience more in life we share more with others and when we share more with others from a place of feeling good then we inspire, empower and become the light! Over a decade of experience working in Brand Creation & Brand Expansion. A natural team leader wh...

Episode 118: Setting the Vision, with Susan Lintonsmith of Quiznos 14.11.2017

SHOW NOTES Susan Lintonsmith is an accomplished business leader with nearly 30 years of success in generating sales and profit growth in global and national assignments in public and private industries.  Susan is currently President and CEO for Quiznos, a Denver-based global restaurant company with nearly 900 locations in 33 countries.  Susan joined Quiznos in July 2012 as the Global Chief Marketi...

Episode 117: Resetting Expectations, with Michael Maher of ReferCo 13.11.2017

SHOW NOTES His go-from-poverty-to-prosperity story is one for the movies. Born into a family living in a shack in a small town in Kansas and knowing only poverty, food stamps, and hand-me-down clothes, Michael J. Maher conquered incredible challenges and a near-death experience to be known by many different titles: Millionaire Real Estate Agent, Star Power Star, Referral Guru, Hall of Famer, #1, I...

Episode 116: Success is an Inside Job, with Tevis Trower of Balance Integration Corporation 09.11.2017

SHOW NOTES Tevis Rose Trower is convinced working well and living well are symbiotic. She's adamant that once we accomplish having it all, our mandate to create a truly great life begins in earnest.  Since starting corporate productivity and wellness consultancy Balance Integration in 2002, Tevis has collaborated with both best- and worst-practice organizations to apply tools and create syste...

Episode 115: Triggering Creativity, with Jeannie Clinkenbeard of Inside-Out Innovation 09.11.2017

SHOW NOTES Jeannie lived around the world while growing up and she landed in Denver 8 years ago. Her first real job was as a flight attendant at Delta Air Lines; She moved into marketing, project management and then really found her niche in leadership development. Since Delta shes worked with medium size to fortune 5 companies and holds multiple certifications in several world-class training prog...

Episode 114: Be Risk Friendly, with Sarah Jones of Introverted Alpha 08.11.2017

SHOW NOTES Sarah   Jones  is the founder of Introverted Alpha, the premier dating coaching company for introverted men.  With over 250K unique site visitors and $595K in revenue within its first three years, Introverted Alpha has become the strong alternative to pickup artist advice, an oasis for men who want genuine connections with women.  Sarah  has loved introverted men all her life, and she n...

Episode 113: A Story Telling Canvas, with Betsy McLarney of EMC Outdoor 06.11.2017

SHOW NOTES With 19 years of Outdoor Advertising experience, Betsy has planned, managed and executed many fully integrated Out of Home (OOH) advertising campaigns throughout North America and worldwide. Today she leads a team of experienced, dedicated strategists who help clients maximize the potential of Outdoor advertising (OOH), by complimenting a robust integrated media plan. EMC Outdoor works...

Episode 112: The Human Story, with Liza Adams 03.11.2017

SHOW NOTES Liza Adams is a transformative senior marketing executive with a successful track record of taking companies to the next level of growth by building and leading teams through business transformations. She inspires change with a clear vision and strategy and by driving modern marketing approaches to strengthen customer preference and engagement. She’s an energetic leader that fosters tea...

Episode 111: Changing the Status Quo, with Liza Adams 02.11.2017

SHOW NOTES Liza Adams is a transformative senior marketing executive with a successful track record of taking companies to the next level of growth by building and leading teams through business transformations. She inspires change with a clear vision and strategy and by driving modern marketing approaches to strengthen customer preference and engagement. She’s an energetic leader that fosters tea...

Episode 110: Collaboration Instead of Competition, with Katie Hedrick of Colorado Tech Shop 01.11.2017

SHOW NOTES A native of Ohio but calling Colorado home since 1996, Katie Hedrick has been a businesswoman and serial entrepreneur from her teenage years. Katie has owned and operated a series of highly successful businesses comprising of photography studios, web-based hotel marketing platforms, personal development programs and lately, to fulfill her lifelong love of technology, is the founder and...

Episode 109: A Clear Vision, with Jane Park-Gonzales of Belle Destination Weddings & Events 31.10.2017

SHOW NOTES Jane Park-Gonzales was born and raised on the island of Maui - the most beautiful place on earth!  She grew up in the outdoors, the beach, the jungle, the sun and the waterfalls. Her educational background is a mixed bag,  studying fine literature, creative writing, and journalism at the University of Colorado, at Boulder and a Culinary Arts and Food & Beverage Management degree fro...

Episode 108: The Stickiness of Culture, with Jane Miller of HannahMax Cookie Chips 27.10.2017

SHOW NOTES Jane Miller is a 30-year food industry executive with experience working with start-ups and Fortune 500 companies. She is also the founder of Janeknows.com, a career advice website geared towards young leaders starting their careers. She is the author of  Sleep your Way to the Top   (and other myths about business success) , a sassy business book targeted at Millennials. Currently, Jane...

Episode 107: Sharing your Courage, with Tom Fritz of Fritz Insight Group 26.10.2017

SHOW NOTES With diverse experience working in outdoor apparel & equipment, pre-school & youth toys, food & beverage, household product and chemical companies ranging from 50 employees to 50,000 employees, Tom has found success in bringing teams together and leading them to collectively achieve extraordinary business results. He has demonstrated leadership in both high growth product in...

Episode 106: Management by Walking Around, with Chuck Hodges of Zebulon Solutions 25.10.2017

SHOW NOTES Chuck Hodges is a co-founder and current CEO of Zebulon Solutions, an eight-year-old product development company specializing in transforming R&D projects into manufacturing-ready products. Under Chuck’s leadership, Zebulon Solutions has helped its global customers design and industrialize diverse products, ranging from clean-tech batteries to IoT electronics to wearable medical dev...

Episode 105: Focusing on Customer Outcomes, with Sarah Brown of ServiceRocket 24.10.2017

Sarah Brown is a growth catalyst for B2B tech companies. She co-hosts Helping Sells Radio podcast, a technology podcast focused on helping customers discover, adopt and thrive using your software, and is the Director of Marketing at ServiceRocket, which helps fast-growing software companies help their customers get the most out of their software through training, implementation, and support. At Se...

Episode 104: An Adventurous Attitude, with Robin Behrstock of Adventures of Women Entrepreneurs 23.10.2017

SHOW NOTES At the age of thirty-three, Robin Behrstock, author of ADVENTURES OF WOMEN ENTREPRENEURS, started Alchemade, a copper mug business just as they became a popular trend. In less than three years, she grew the business to annual sales of $3 million. For Robin, the best part of being an entrepreneur isn't making money or selling lots of copper mugs; its inspiring people to take control...

Episode 103: Mission, Vision, and Values, with Dug McGuirk of Palm Healthcare 20.10.2017

SHOW NOTES Dug is an accomplished entrepreneur, musician, producer and transformational inspirational speaker. He is a Master Practitioner and Licensed Trainer of NLP and Neo Ericksonian Hypnosis. Dug was a top speaker/trainer for Tony Robbins and co-authored Multiple Streams of Inspiration with Jack Caneld. He is VP of Training and Development at Palm Healthcare in Delray Beach, Florida. His grea...

Episode 102: Living the American Dream, with Nitin Chhoda of Total Activation LLC 19.10.2017

SHOW NOTES Nitin Chhoda is an immigrant who arrived in the US penniless in 2002, in a post 9-11 world. Delivered pizza, slept in his car, and didn't have money for winter clothes, but always a hustler. Became a licensed physical therapist, entrepreneur, author and public speaker in 2007. Now owns and runs several multi-million dollar companies with 30+ employees worldwide. He is the author of...

Episode 101: Communicating the Brand, with Kelly Conroy of Kneaders Bakery & Cafe 18.10.2017

SHOW NOTES Kelly Conroy, the Director of Marketing for Kneaders Bakery and Cafe, is a seasoned marketing industry professional with experience managing the advertising campaigns of both large and small clients in a variety of industries. Prior to joining Kneaders, Conroy worked as an Associate Director at Salt Lake City advertising agency, The Summit Group, where his professional focus turned to t...

Episode 100: The Game has Changed, with Stephen Woessner of Predictive ROI 17.10.2017

SHOW NOTES   Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast.  He is the author of three bestselling books, The Small Business Owners Handbook to Search Engine Optimization, Increase Online Sales Through Viral Social Networking, and Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans. Listen and Learn: • How...

Episode 99: Leadership Moments with Molly Shepard and Peter Dean of The Leader's Edge and Leaders By Design 13.10.2017

SHOW NOTES   Molly D. Shepard is President and Chief Executive Officer of The Leaders Edge/Leaders By Design, a company dedicated to the advancement of executive and high-potential leaders. She has more than 30 years of experience in career counseling, leadership development, executive coaching and executive search. Peter J. Dean, Ph. D. heads Leaders By Design, the men's leadership developme...

Episode 98: Putting Passion Before Profit, with Chris Hallberg of Traction 12.10.2017

SHOW NOTES Chris Hallberg one of Inc. magazine’s Top 50 Leadership and Management Experts has been taking big risks and getting outside of his comfort zone his entire life. He joined the Army National Guard Military Police at 17, was an officer at a Maximum Security prison at 20. By the ripe age of 23, he was a Sergeant in both organizations leading other officers and soldiers in dynamic and chall...

Episode 97: Leveling Up, with Chris Hallberg of Traction 11.10.2017

SHOW NOTES Chris Hallberg one of Inc. magazine’s Top 50 Leadership and Management Experts has been taking big risks and getting outside of his comfort zone his entire life. He joined the Army National Guard Military Police at 17, was an officer at a Maximum Security prison at 20. By the ripe age of 23, he was a Sergeant in both organizations leading other officers and soldiers in dynamic and chall...

Episode 96: Culture Starts at the Top, with Bedros Keuilian of Fit Body Bootcamp 10.10.2017

SHOW NOTES Bedros Keuilian is a best-selling author, speaker and business consultant. He's the founder and CEO of Fit Body Bootcamp, one of the nation’s fastest-growing franchises and an investor in over a dozen companies ranging from software, digital ad agencies and coaching and consulting services. He's known as the hidden genius that entrepreneurs, best-selling authors, and thought l...

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