Lori Jones from Avocet Communications

StrategyCast

Business EN ↓ 594 episodes

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonal...

Author

Lori Jones from Avocet Communications

Category

Business

Podcast website

avocetcommunications.com

Latest episode

Jul 7, 2026

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Episodes

Episode 145: Putting Process in Place, with Rick Brinkman 07.03.2018

SHOW NOTES Dr. Rick Brinkman is a leadership and communications expert who teaches Conscious Communication® for leadership, teamwork, customer service, and effective meetings. Since 1987 he has conducted more than 4,000 programs in 17 countries, sharing his insights on human behavior and strategies for practical communication. Rick is known for Educating through Entertainment, using humor and stor...

Episode 144: Passion Motivates, with Ron Kiefel of Wheat Ridge Cyclery 28.02.2018

SHOW NOTES Ron Kiefel was the 1983 US road, time trial, and team time trial champion and competed at the 1984 Olympics in the road race and team time trial, winning a bronze medal in the time trial. He then turned professional and competed in the professional peloton through 1996. Kiefel rode and finished six consecutive Tours de France (1986-91). He was the first American to win a Grand Tour stag...

Episode 143: Growth Goals, with Karen Briscoe of 5 Minute Success 27.02.2018

SHOW NOTES Karen   Briscoe  is the author of Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed. INMAN featured as a must-read for your best year in real estate in 2017. Amazon ranks the book in the top 1% in its category. The book has been endorsed by both industry leaders Michael J. Maher and Hal Elrod. She is a contributing author to both INMAN and Real Trends. Karen  regul...

Episode 142: Be a Power Player, with Marja Norris of MarjaNorris.com 22.02.2018

SHOW NOTES Marja Norris is the CEO and founder of MarjaNorris.com, a company dedicated to helping women achieve their career goals with style and confidence. With a distinguished career in finance, she has successfully navigated the male-dominated business world and is passionate about coaching women on how to be taken seriously, be heard, and get what they want at work. Her latest book, The Unspo...

Episode 141: Looking Deeper with Adam Robinson of Hireology 19.02.2018

SHOW NOTES Adam Robinson is the author of The Best Team Wins: Build Your Business Through Predictive Hiring, host of The Best Team Wins Podcast, columnist for  Inc . , and  Co-Founder and CEO of Hireology, where he’s on a mission to help business owners make better hiring decisions using predictive data and innovative technology. He is a noted recruiting industry expert, speaker, and author with o...

Episode 140: Grace not Guilt, with Denise Green of Brilliance Inc. 14.02.2018

SHOW NOTES Denise  R.  Green  is a speaker, writer and executive coach committed to helping people go from burned-out (or blah) to brilliant. After a successful career with Oracle Corporation and Charles Schwab,  Denise  founded Brilliance Inc., a coaching corporation whose purpose is to unleash human potential. For more than a decade, she and her team have helped thousands of people feel less str...

Episode 139: Live and Breathe Your Brand, with James Worthington of Kneaders Bakery and Café 14.02.2018

SHOW NOTES James Worthington has held many positions throughout the history of Kneaders Bakery and Café, including being the brand’s first franchisee with the opening of the Midvale, Utah location. In 2007, he joined the corporate team as Director of Operations, before taking the position of CEO in 2013.  During his direction, the brand has experienced a 500 percent growth in restaurant locations...

Episode 138: Finding a Niche, with Barry Carson of Xybix Systems 13.02.2018

SHOW NOTES Barry  co-founded Xybix Systems in 1991 with a vision of inventing an adjustable height table that had enough range to let users sit and stand.   Barry  has led and grown Xybix from two people in a basement to become a leading technical furniture manufacturer with cutting-edge American manufacturing and over 65 employees. Listen and Learn: Why a leader needs to be fair and flexible How...

Episode 137: True Empowerment, with Kelly Charlton of ENAVATE 12.02.2018

SHOW NOTES Kelly Charlton is a senior leader with a background in customer-centered marketing, sales operations, and sales management. Adept at grasping big picture concepts in large companies and complex industries, Mrs. Charlton is skilled at creating strategic marketing plans from high-level visioning, and then implementing those plans to achieve company targets.  While serving on a leadership...

Episode 136: 2018 Public Relations Trends, with Lisa Metzger of Avocet Communications 30.01.2018

SHOW NOTES Lisa Metzger is an award-winning senior-level marketing/public relations professional and writer. She has a particularly keen eye and ear for story telling and for knowing what’s news (and what isn’t!!). She has spent her career developing and managing strategic and integrated communications programs, with particular focus on the blending of traditional and social/new media innovations...

Episode 135: 2018 Inbound Marketing Trends, with Angus Robertson of Convercent 30.01.2018

SHOW NOTES As Vice President Marketing, Angus Robertson is responsible for product go-to-market, analyst relations, and thought leadership for Convercent. Previously, Angus was CMO at Hubble by insightsoftware.com, a leader in Enterprise Performance Management (EPM) and Vice President Product Marketing at Spirent Communications. At Spirent, Angus was responsible for four product lines and $250M of...

Episode 133: 2018 Digital Trends, with Eric Greener of ExactDrive 30.01.2018

SHOW NOTES Eric Greener is a founding partner at ExactDrive, a leading Self-Serve Online Advertising Platform. Founded in 2008, ExactDrive simplifies online advertising with strategic expertise and innovative insight you can’t find anywhere else. Our self-serve advertising platform coupled with our managed campaign planning, management and optimization services deliver measurable value, empowering...

Episode 132: On the Front Lines, with Anne Doyle of International Women's Forum 29.01.2018

SHOW NOTES Anne Doyle, author of Powering Up! And How America's Women Achievers Become Leaders. She has been on the front lines of a generation of American women who helped redefine the world of work for the past 4 decades. She has also been tested in some of the toughest leadership laboratories: sports locker rooms, the global auto industry, political office, and parenting. Today, Anne’s foc...

Episode 131: At the Heart of Business Culture, with Danny Gutknecht of Pathways 24.01.2018

SHOW NOTES Danny Gutknecht is CEO and Co-founder of Pathways, an advisory firm that helps organizations tap their potential through its people strategies. He works with individuals and businesses all over the world. His new book, Meaning at Work - And Its Hidden Language, describes a process that supports organizational meaning-making. Listen and Learn: What is at the heart of business culture How...

Episode 130: Eloquent Delivery, with Paul Geiger of New York Speech Coaching 22.01.2018

SHOW NOTES Paul Geiger helps businesspeople communicate clearly, overcome their fear of public speaking and promote themselves and their ideas with effective speech techniques. He is currently a Senior Associate Instructor at New York Speech Coaching in New York City. Paul uses his training, his experience and, more importantly, his intuition to figure out the key action steps that work for each i...

Episode 129: Driving Home the Most Impact, with Sheeba Philip 15.01.2018

SHOW NOTES Sheeba Philip has built a career around building and transforming global, iconic brands. She was recently the Vice President of Marketing Strategy & Communications for one of America’s most well-known retailers, JCPenney.  She was a critical member of the turnaround team and was responsible for brand strategy and building relevance and deeper engagement with customers. Her responsib...

Episode 128: Maintaining Comradery, with Rohan Kale 05.01.2018

SHOW NOTES When Rohan Kale was 22 he had a debt of €25,000+. It was a struggle - but the best stories are about struggle. Growing up an engineering student in India, he made some bad decisions in his 20’s and ended up gambling. He was dissatisfied with his job. Disillusioned with the way things worked. So - to distract himself – he hung out with some people he really shouldn’t have. He lost a lot...

Episode 127: The Power of Mindfulness, with TC North of Catalyst High Performance 04.01.2018

SHOW NOTES Since 1986, TC North has been coaching small and medium-sized businesses to create high-performing organizations that have extraordinary profitability and that people love to work for. He has had the great privilege to accelerate the success of CEOs, entrepreneurs, and sales professionals by helping them train their minds like world-class athletes to create success, overcome fear, build...

Episode 127: The Power of Mindfulness, with TC North of Catalyst High Performance 03.01.2018

SHOW NOTES Since 1986, TC North has been coaching small and medium-sized businesses to create high-performing organizations that have extraordinary profitability and that people love to work for. He has had the great privilege to accelerate the success of CEOs, entrepreneurs, and sales professionals by helping them train their minds like world-class athletes to create success, overcome fear, build...

Episode 126: Bikes and Businesses, with Rich Allen of Tour de Profit 20.12.2017

SHOW NOTES Rich Allen helps create businesses with solid foundations, unique marketplace positions, reputable processes, high-performance team, and a visionary leader. Prior to becoming an advisor, Rich was VP HR with Texas Instruments then Division President/COO with Pella Corporation. Rich is a proud Rotarian and serves on several boards. He holds an MS in International Business from the Univers...

Episode 125: Personable, Approachable, and Available, with Jack Elston of Black Swift Technologies 19.12.2017

SHOW NOTES Dr. Jack Elston has over 14 years experience working in the UAS field, and is the CEO and co-founder of Black Swift Technologies.  He is the technical lead on all avionics work at BST including the creation of a low cost, highly capable autopilot system and unique networking technologies to enable cooperative control of UAS.  Jack received his Ph. D. from the University of Colorado Boul...

Episode 124: No Secret Ingredients, with Karen Copeland of sammysoap 18.12.2017

SHOW NOTES Karen Copeland is the founder and co-owner of sammysoap, an all natural soap store and factory located in St. Louis, Missouri. As Karen puts it: “sammysoap is a job-creation machine for adults with intellectual disabilities  disguised  as the world’s best soap company.” The company’s products are 100% all natural, completely synthetic-free, and made of Earth’s most indulgent ingredients...

Episode 123: Never Say Never, with Doug Campbell of Solid Power and Roccor 29.11.2017

SHOW NOTES Doug Campbell is the President & CEO of Louisville, CO-based Solid Power, Inc. and Longmont, CO-based, Roccor, LLC.  For both companies, he leads corporate governance, strategic partner engagement, business development and fundraising. Both companies were recently recognized by both BizWest and ColoradoBiz Magazines as one of Colorado’s fastest growing and top companies in the areas...

Episode 122: Differentiating your Level of Service, with Ethan Beute of BombBomb 28.11.2017

SHOW NOTES Ethan’s got a background in and passion for brand, strategy, and content. To help people communicate more effectively with simple videos, he produces blog posts, videos, newsletters, webinars, social posts, stage presentations, and more. Prior to joining BombBomb, he directed the marketing efforts for local broadcast television stations and websites in Chicago IL, Grand Rapids MI, and C...

Episode 121: Working for a Purpose, with Jeff McManus 27.11.2017

SHOW NOTES Jeff   McManus  has a degree in Landscape and Ornamental Horticulture from Auburn University He is an International Society of Arboriculture Certified Arborist and has been Director of Landscape Services with the University of Mississippi since 2000. He and his team won the National Professional Grounds Maintenance Society Best Maintained Campus twice, and Ole Miss was named most beauti...

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