StrategyCast

“Some people just think of YouTube as nothing more than cat videos, and that’s where you just have to change your mentality.”   Ben Petersen, marketing manager at Blade HQ, is a guerrilla storyteller with a passion for craftsmanship. Ben has spent the last seven years selling pocketknives on both the B2C and D2C sides of e-commerce, and now manages the in-house creative team at Blade HQ. Accolades...

“It’s the connective tissue that separates good organizations from great organizations.”   Matthew Clark leads Premier Farnell's global digital marketing and e-commerce team, delivering $700 million in yearly e-commerce sales through more than 40 websites serving the Americas (Newark.com), EMEA (Farnell.com) & APAC ( element14.com ). Matt has held e-commerce, sales, marketing, and custome...

“Failure is fuel. It is what propels us onward and upward.”   As AlloSource’s Chief Financial Officer, Raime Leeby Muhle oversees all of the finance, accounting, and information technology needs of the organization. With over 18 years of experience, Raime’s background spans emerging high growth businesses to large and mature organizations. She has held various senior leadership positions with fina...

“’Content is king’ is a very clichéd phrase because it’s true.” Larissa Murillo is the marketing manager at MarketGoo, an SEO application for businesses looking to optimize their websites for search engines. Larissa is a marketer with a focus on research, growth, and resource optimization. At MarketGoo she is responsible for boosting company profile, profit, and for driving acquisition no matter t...

“The days of ‘launch and pray’ are over. Today it’s ‘launch and knowing.’” Brian Massey of Conversion Sciences. Brian Massey is the founder and Conversion Scientist™ at Conversion Sciences, as well as the author of Your Customer Creation Equation . His rare combination of interests and experience were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, intern...

“When you focus on what the person WANTS, you can technically sell something without ever talking about the features and benefits.” Brandi Starr is the COO and managing consultant of the Tegrita Consulting Group, an Atlanta-based company focused on providing a Return on Marketing Investment (ROMI) and securing their clients’ success. Brandi is a true Modern Marketing Maven. She believes marketing...

“Everything needs to feel very personal and very personable.” Michelle Levitt has been the marketing and creative director for Heil Sound for over 13 years. Michelle’s background is as a musician, an artist, a marketer, and a creator. She knows from experience that personal development is professional development. At Heil Sound, Michelle is responsible for oversight of all advertising decision mak...

“No one believes it when you say you're cool. But, when someone else says it, everyone believes it.”   Brad Smith is the COO of Jack Grace, a premier golf footwear company specializing in high-quality saddle golf shoes with unique saddles you can swap. Brad has a diverse background in marketing, customer service, strategy, politics, and international retail. Before joining Jack Grace, Brad wa...

“We should always be thinking about how we can make our customers’ lives easier.”  Lori is the founder, president and CEO of Brilliance Business Solutions. Brilliance specializes in B2B eCommerce - setting up websites for manufacturers and distributors that allow their customers to order from them online. Last year the company won a Future 50 award, recognizing the 50 fastest growing companies, fr...

“ Building your intuition is like building a muscle.” Bri Seeley is an inspirational woman who supports women around the world to bring their visions to life. Through her signature six-month training outlined in her bestselling book, Permission to Leap (and her podcast by the same name!) she guides entrepreneurs through the process of leaping from the day you commit to your vision, all the way thr...

The only constant in marketing today is that change is here.   In his role as director of product marketing at Datorama, Jay Wilder supports more than 2,000 leading brands, agencies, publishers, and platforms worldwide, and brings a radically different approach to marketing analytics with an (AI) machine learning powered end-to-end platform that integrates, standardizes, and visualizes marketing d...

 “ It’s about building the cathedral rather than laying the bricks.” David Sasson.   David Sasson is the president of overstockArt.com. His strengths are business strategy, innovative solutions, marketing and sales, and general business management and leadership. His leadership focus is on building a team of individuals that are committed to their growth goals and the exciting environment that the...

Content Creation is About “Figuring Out What Solution the Piece of Content is Going to Solve.” Lifelong entrepreneur Steve Weiss is founder of MuteSix, a performance marketing powerhouse and the most awarded Facebook social advertising agency in the U.S. In 2017, MuteSix was named one of Inc. magazine's “Best Workplaces” and ranked #341 on the Inc. 5000 list of fastest-growing private compani...

Everything rises and falls on leadership. In a business, you need systems, you need people, and you need leadership.  Howard Partridge is an international business coach, #1 Amazon bestselling author, and an in-demand conference speaker. He grew up on welfare, started his first business out of the trunk of his car, and went on to create a multimillion-dollar, turnkey enterprise. He has owned nine...

“Data is the heart of technology. Without insight and data into buyer behavior, you can’t increase revenue.”   Holly Gage is a UK-based independent marketing consultant. She has worked in B2B marketing for almost 20 years, including for companies such as Bluewolf (a partner with Salesforce), and as head of Marketing Services for EMEA. She has developed marketing strategies and executed campaigns a...

Effective Leadership Start by Becoming the Person You Want Everyone Else to be Jeff Piersall is founder and CEO of SCB Marketing. He has devoted his career to inspiring, motivating, and connecting entrepreneurs, business leaders, and communities through his four business journals, numerous specialty publications, marketing services, and speaking engagements. Jeff co-authored the book, Dogs Don’t B...

DRIVING TRAFFIC AND LEVERAGING YOUR BRAND ON AMAZON BIO: Fahim is founder of the San Francisco-based eShopportunity, an e-commerce growth consulting firm. Prior to starting his own business, he was a category manager at Amazon where he owned and managed a multi-hundred-million-dollar category and one of the largest categories in the U.S. During his tenure, he was able to grow his business >50%...

“Retail is not dying; it’s changing. It’s the smart brands that are moving beyond the traditional model of ‘walk in a store, buy something, leave store.’”   Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world's leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories verti...

“Getting people to connect and tell their stories about your brand is the Holy Grail of after-transactional marketing.” Tony is the driving force and creative genius behind Hammitt, a true American luxury brand based in Los Angeles. A lifelong entrepreneur, Tony established his pattern of success early, through his startups in the construction and finance industries, before moving on to high fashi...

SHOW NOTES Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Her experience includes management of paid search, paid social, comparison sh...

SHOW NOTES Debbie’s career has been focused on creating discipline around delivering the best possible technology experiences for team members within large corporate environments. She has worked in Marketing, Communications, IT and in Business Units - both internally and on customer accounts. She has led teams who developed companywide assets such as a brand resource center, an internal social net...

SHOW NOTES Ken Schuetz is the CEO and founder of Aligned Influence Consulting and the creator of the Aligned Influence model.  Ken is the author of many articles and of a soon-to-be released book which documents the Aligned Influence model and its application in organizations that have boards and executive teams. Ken utilizes his 25-years of experience as an executive in higher education, multiple...

SHOW NOTES With over 13 years of global digital media experience, Kellie has worked at some of the industry’s top agencies and media organizations including Publicis, Universal McCann, and News Corporation. With her various strategic and client service roles, Kellie brings a wealth of experience ideating, executing and analyzing innovative advertising campaigns. In her role as the Vice President o...

SHOW NOTES With over a decade of experience in digital advertising and marketing, Rick Martira has extensive knowledge in emerging media and creating effective marketing strategies for global brands. Rick joined Unified in 2011, where he currently serves as VP of Marketing and leads all product marketing, content and marketing strategy for the company. Prior to his time at Unified, Rick worked for...

SHOW NOTES Kimberly   Davis  life on the stage has taken many forms, forging a circuitous path that has given her more than 25 years experience in front of groups and audiences of all sizes. Her rich career includes work as a professional actress; designing and leading cross-cultural workshops throughout Japan; Customer Experience Programs in the US, UK, France, Germany, and Hong Kong; and employe...