StrategyCast

“Think local first.”   After successfully elevating the Oskar Blues Brewery brand nationally for over a decade, Chad Melis has become a brand of marketing professional uniquely his own. With PR savvy and an uncanny knack for brand strategy, Chad has an ironclad grasp on how to provide clients with a roadmap to meet their individual goals. He thrives on instigating innovative thinking and amplified...

“There’s the role of tenacity, almost forcing things to happen, really pushing through walls and barriers, but at some point, you have to realize the difference between that and banging your head against a brick wall.”   Jojo Collins started making Jojo's Sriracha back in 2010. She was 26, which made her, as she says, “old enough to know I wasn’t taking care of my body but still young enough...

“It has nothing to do with (the product), it has everything to do with WHY (your customers) want it.” Britton Purser created Vintage Overland out of necessity, out of “the need to grab that romance, passion, and sense of adventure and take it into the middle of nowhere.” Britton, alongside his two brothers, Cody and Cullen, spend day and night in the studio where they meticulously design, shape an...

“Before you walk a mile in another person’s shoes, you must take your own shoes off first.”   Rob Andzik is president of AMERGINT Technologies, a company that delivers next-generation technologies to the space industry. The company’s mission is simple: be technically focused and customer-supportive. Rob and his team at AMERGINT solve hard problems through innovation and by building intellectual ca...

“78% of people will actually touch Amazon at some point during their purchase cycle. That means that every brand needs to consider Amazon as part of their marketing plan.”   Jeff Cohen is chief marketing officer at SellerLabs, a cloud-based tool for e-Commerce businesses to source, sell, and provide customer service. Jeff’s goal is to empower small businesses with the tools they need to succeed, p...

“ Content should be relatable, emotive, reusable, and snack’able.” Ed Graczyk is an experienced chief marketing officer for start-up companies as well as a 16-year Microsoft veteran where he launched more than a dozen products worldwide. He has built and led high-performance marketing teams and programs for award-winning consumer, enterprise, and business-to-business-to-consumer products and servi...

“User experience is where fingers meet technology.”  Scott Kincaid started at Usability Sciences 20+ years ago with a lofty goal to make the world a little more intuitive, one bit at a time. As to be expected in small companies, he has worn many hats including researcher, operations manager, sales engineer, salesforce.com admin, and executive. In his time of user research consulting, Scott has wor...

“Most business owners have been more conscientious about writing directions and instructions for their babysitters (than they have) with writing contingency plans for their businesses.” Nate Sachs is the founder and owner of Blueprints For Tomorrow. He has four decades of experience in succession, contingency, and key employee retention, and is also an author, credentialed national speaker, and ad...

“If you focus on your overall goals, on creating sustainable sales, and on finding your ideal reader you will hit Number One in your category on Amazon.”   Julie Broad, founder of Book Launchers, is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. As an entrepreneur and successful real estate investor s...

“The brand is a souvenir of a lifestyle.”   In May of 2017, W.H. Ranch won the Artisan Challenge, cementing owner Ryan Martin in the history books as the Greatest Jean Maker in the World. Ryan is the company’s CEO, CFO, COO, Head Designer, Head Pattern Maker, Head Sewer, Director of Marketing, Creative Director, Head Buyer, Head of Sales, Head of Research and Development, and janitor. Ryan is focu...

“It’s never about the technology and it’s never about the shiny stuff.”   George Karayannis is vice president of CityNOW, Panasonic North America, where he leads a high-performing team providing sustainable community solutions to municipalities and private developers. He is passionate about providing sustainable solutions, emerging technologies, and working with ultra-high performing teams. He has...

"Sometimes we have to have permission from someone else to uncover our own special kind of genius.” The eQuilter 15,000 square foot warehouse is located in Boulder, Colorado, and has the largest online selection of high-quality quilt fabrics and related products, with over 22,000 products online and in stock. Luana Rubin, who founded the company with her husband Paul, has a 35+ year backgroun...

“Leaders need to build a bridge from, ‘I want to be,’ to ‘I am.’”   Dethra U. Giles is an international consultant, best-selling author, and highly sought after keynote speaker. She is the founder of ExecuPrep, a global brand that provides coaching, leadership development, and performance improvement in the workplace. She has worked with multiple industries with hundreds of clients and thousands o...

“Leadership isn’t generational, it’s relational.” Robby, the founder of Sana Sano Consulting, is a high-performing transformation leader with experience driving change initiatives from startups to Fortune 100 companies. He has shepherded clients through re-orgs, technology implementations, talent evaluation, strategic planning, and multiple acquisitions. He believes in the power of real teams and...

“Be prepared to iterate.” Robert Galop is SVP, Product and Marketing, for IntelePeer, where he oversees product strategy and delivery to market of IntelePeer’s leading-edge communications products. His career has been focused on the high-tech industry, including roles in application development, project management, and product and marketing leadership. He drives delivery of successful products by...

“No matter which strategy you take, you still have to have a lot of one-to-one conversations with investors.”   Jenny Kassan has been an attorney for social enterprises for 22 years, and is a certified transformational coach, social entrepreneur, investor, and finance innovator. She specializes in helping mission-driven women entrepreneurs raise capital from like-minded investors. Her formula for...

“Be a glass box, not a black box.”   Geoffrey Colon, senior marketing communications designer at Microsoft, works at the intersection of tech, design, media, human behavior, popular culture, trends, and product innovation. He defines himself as a dreamer + doer + thinker. He is the author of the 2016 book DISRUPTIVE MARKETING: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us...

“It does not matter how great your content is if the Google bots or any of the others can’t properly crawl your site.”   As a marketing veteran, Ashlee Colliver has worked with well over 70 organizations during her 15+ year career. In her career, Ashlee worked to move an entirely offline company to a nearly 100% digital operation increasing revenues with the move by 152%. She also drove a campaign...

“People everywhere have some very common goals. People want more truth and they want more love."   Bill Graebel was appointed the chief executive officer of Graebel Companies, Inc. in 2007, and in 2018 was named as chairman of the board of directors. Under his leadership, Bill has evolved the family-owned company into a multi-national, global workforce and workplace mobility solutions provide...

"Whatever your brand principles are, you have to repeat them till you are blue in the face, and then repeat them even more.”   Sandro Roco is the director of strategic initiatives at Bombfell, a stylish subscription service that helps men keep their wardrobes updated and relevant. He was the second hire on the company’s business team back in a time where, as he says, “paper clips and chewing...

“Taking a ‘spray and pray’ approach puts you in danger of, at best, being ignored by the wrong people, and at worse, the right people opt out.”   Annie Wissner runs marketing for Hexagon Mining, where she has helped transform the business into the first enterprise solution for mines. She has 20+ years in the B2B technology industry, and is a high-energy maximizer with certified project management...

“Change is inevitable; progress is a choice.”   Dean Lindsay is a top business keynote speaker that has been entertaining, educating, and engaging audiences worldwide for years. He has helped build engaged, progress-based sales leadership and customer service cultures at companies such as New York Life, Ericsson, Golds Gym, Aramark Canada, UCLA Anderson School of Management, the United States Pate...

“It takes a special kind of leader to be moldable.”   Morgan Browning is president of Emergenetics International. He is the driver of the company’s rapid growth and has built a recognizable and impactful global brand. Under his leadership, Emergenetics has been recognized as one of America’s fastest-growing companies by  Inc. magazine for the past seven consecutive years. Morgan has spent his enti...

  “HR is life insurance for your business.”   Hunter Lott is a human resources trainer dedicated to the rights of management and good business decision-making. He has presented to over 100,000 business owners and managers at all levels on topics such as hiring, motivation, leadership, firing, and staying out of court. Hunter is the author of Please Sue Me-The Guide to Safe Hiring and Firing Practi...

“We expect obstacles. So, let’s get the cow out of the ditch and build a fence so it doesn’t happen again."   Brandon Fuller is a software engineer with an entrepreneurial spirit. Prior to Docketly, Brandon worked in the communications and collaboration market on industry-first products like Latitude MeetingPlace, Cisco WebEx, Cisco TelePresence, and BlueJeans video conferencing. In his curre...