Lori Jones from Avocet Communications

StrategyCast

Business EN ↓ 594 episodes

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonal...

Author

Lori Jones from Avocet Communications

Category

Business

Podcast website

avocetcommunications.com

Latest episode

Jul 7, 2026

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Episodes

Episode 45: Sales and Marketing Amplified, with Heather Ann Havenwood of Sexy Boss Inc 09.01.2017

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies, and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer. In...

Episode 44: Growing and Preserving Wealth, with Helen Raleigh of Red Meadow Advisors, LLC 04.01.2017

Helen Raleigh, CFA, DTM, was born and raised in Communist China. She arrived at America in 1996 as a student. She knew no one and had less than $100 in her pocket. She took on three part-time jobs, including washing dishes at Chinese restaurants, while supporting herself through graduate schools. Through a combination of hard work and scholarships, Helen earned her master's degree in business...

Episode 43: Redefining the Problem with Stephen Long of Motere Consulting 28.12.2016

As founder and president of Motere Consulting, Dr. Stephen Long applies an educative, rather than rehabilitative, consulting model resulting in an average of 115% financial performance improvement for his clients with a zero failure rate. Through his work with exceptional leaders, champion athletes, fighter pilots, military special operations personnel, top salespeople, high performers and corpora...

Episode 42: Doing Change Through People, with Bob Tipton of R S Tipton, Incorporated 18.12.2016

Bob Tipton is a high-energy, innovative, and insightful transformational change architect, leadership facilitator, keynote speaker, and author who is passionate about helping individuals, groups, and entire organizations reach for and achieve exceptional results. He has more than 35 years of experience in assisting organizations of all types in designing and facilitating transformational change th...

Episode 41: Slowing Down to Move Faster, with Leslie Hassler of Your Biz Rules 07.12.2016

Have you ever felt like walking away from everything in your business? In her first business, Leslie Hassler sure did. After struggling to grow back her interior design business after the 2008 recession, Leslie was ready to through in the towel. She was burned out and just sick and tired of being sick and tired. In an ultimatum moment with herself, Leslie decided to get help or get out. Within 6 m...

Episode 40: Forging the Team with Jerry Comer, with Comer & Associates, LLC 05.12.2016

Jerry Comer has been helping companies build high-performing organizations since the early 1990’s. His early career in engineering, marketing, sales and manufacturing with various organizations led him to realize that many companies struggle with the key elements associated with great performance: leadership, teamwork, clarity of purpose and ability to execute. Building a healthy organization driv...

Episode 39: Focusing on the Positive with Nicole DeBoom of Skirt Sports 28.11.2016

Born and raised in the Chicago suburbs, Nicole was a standout swimmer, qualifying for the 1988 Olympic Trials and later graduating from Yale University. She decided to pursue the sport of triathlon, and a lucky seat assignment introduced her to her future husband (future 2-time Ironman World Champion), Tim DeBoom, on a flight to the 1995 ITU World Championships. Nicole started racing professionall...

Episode 38: Putting on Your Hat, with Devon Kerns of Devote Dating 21.11.2016

With a focus on single professionals, many people refer to Devon as the RockStar of Dating and Love. He has made it his mission to empower one million single professionals by the end of 2017. In ten years Devon has coached over one thousand single professionals around the country on relationships, emotional intelligence, and lifestyle management, He has devoted himself to helping men and women mas...

Episode 37: Focus is Power, with Joshua Tabin of Wild Zora 16.11.2016

Over the past 30 years in both Europe and the United States, Josh has been: Founder and CEO of more than 20 businesses, mostly in the areas of technology and food; an Officer and Executive Committee Member of Young Presidents Organization in the Chicago, Warsaw, Geneva, Prague, and Denver chapters; an Entrepreneur of the Year award winner; and has enjoyed helping a variety of businesses navigate t...

Episode 36: A Journey for Every Type of Customer, with Karl Becker of The Carruthers Group 09.11.2016

Karl has been a get-your-hands-dirty entrepreneur for 20+ years. He has a BA in Economics from Colorado College and an MBA from CU Boulder. Karl’s background is in running marketing and sales companies. For the past 6 years, he has run The Carruthers Group, a sales growth agency focused on implementing and executing programs for improving all phases of the sales funnel.

Episode 35: A Small Act That Becomes Mighty, With Robbie Vitrano of Good Spread 07.11.2016

In most ways, Robbie was "ruined" by New Orleans, a dying city, that he thought he was saving. It turns out it saved him, leading to the remaking of his brand design studio (Trumpet) into the launchpad for an entrepreneurial ecosystem that's at the center of a refocused, civically reengaged New Orleans. Robbie now runs, designs, and invests in food companies with social and environm...

Episode 34: The Strength of Your Reputation, with Pamela Gockley of Reputatus 02.11.2016

Pamela S. Gockley is an internationally known speaker, humorist and astute student of business for over 21 years. She is the co-founder of Vigilant Corporation, and creator of The Reputation Factor, Reputatus Learning and the innovator of the Reputation Strategy philosophy "Starts with You, but It's not about You." Using her own 4D's of Reputation Strategy and transformed her s...

Episode 33: Breaking Down Stigmas, with Paige Burkes from Health Solutions 26.10.2016

Paige Burkes has 25+ years of experience as a strategic CFO/COO helping rapidly growing companies achieve their goals. In her years of experience, she has come to understand that we as entrepreneurs, employees and consultants need to find more effective ways of achieving our versions of success. The traditional methodologies are no longer working for us. In fact, they're making us more stress...

Episode 32: Flexible and Collaborative Leadership, with Lea Woodford of SmartFem Media Group 24.10.2016

Lea Woodford is the Chief Executive Officer and founder of the SmartFem Media Group, a full service digital marketing and advertising company. SmartFem was created as a result of her many years as a publicist, columnist and as a Radio & TV Personality. Lea has extensive experience as a business consultant and entrepreneur but decided the only way she could make a difference for women was to cr...

Episode 31: Encouraging Growth and Development, with Kim Tracy of Maxwell James Speaker Agency 19.10.2016

Kim Tracy possesses a solid communications background including marketing, public relations, and sales. Throughout her career, she has designed and implemented public relations and marketing campaigns, and executed special events for clients in the following industries: consumer products, non-profit, high-tech, professional sports, real estate, and healthcare. As marketing manager for Penton Media...

Episode 30: One Team Communicating the Same Message, with Eric Wallace of Left Hand Brewing 17.10.2016

Jon Eric Wallace is the President and co-founder of Indian Peaks Brewing Company, parent company of Left Hand Brewing Company. Eric grew up around the world as the son of an Air Force officer, and was exposed to good beer at a precocious age in Germany. He graduated from the U.S. Air Force Academy in 1984 with a degree in international affairs, and spent 8 years in the Air Force as a communication...

Episode 29: Building Your Own Doors, with Louie La Vella 11.10.2016

Louie was a former music TV host, interviewing hundreds of a-list celebrities and now turned entertainment branding expert, with clients such as concerts, large music festivals, nightlife venues, and up and coming talent. Louie has been crafting and building their social marketing and branding for years. It really is unbelievable to see large scale ticketed events bring in tens of thousands of peo...

Episode 28: Making Good TV and Celebrating Entrepreneurship on Shark Tank, with Adam Cookson and Craig Beinecke of TekDry 10.10.2016

 Craig Beinecke and Adam Cookson are co-founders of TekDry International, a revolutionary, new, and growing retail consumer service for recovering water logged phones and devices while saving your data in 30 minutes. This is an encore interview on the Integrate & Ignite Podcast. Why, you might ask? Well….TekDry was featured on Shark Tank last night! And, we are conducting a post-show interview...

Episode 27: Taking Care of People Who Take Care of You, with Mark Ward 03.10.2016

Mark was born and raised in Longmont Colorado. He attended Briar Cliff University on a baseball scholarship, and graduated with a health promotions management degree. Mark received his Master of Arts in Teaching with an emphasis in K-12 P.E. from Hasting College. He was the head Softball coach for 2 years as well as the Assistant Athletic Director. In 2005, Mark moved back to Colorado and worked f...

Episode 26: The Pre-Shark Tank Interview, with Adam Cookson and Craig Beinecke 28.09.2016

Craig Beinecke and Adam Cookson are co-founders of TekDry, a revolutionary new and growing retail consumer servicer for recovering waterlogged phones and devices while saving your data in 30 minutes . This is Adam’s encore interview with Integrate & Ignite. Adam’s responsibilities include strategic business planning, domestic and international business development, capital formation, investor...

Episode 25: Collaboration in the Sale Process, with Barbara Weaver Smith 23.09.2016

Barbara Weaver Smith is founder and CEO of The Whale Hunters®, co-author of Whale Hunting: How to Land Big Sales and Transform Your Company, and author of the new Whale Hunting with Global Accounts: Four Critical Sales Strategies to Win Global Customers. Her business development process is based on the collaborative culture of the Inuit people and how they engaged their entire village to land whal...

Episode 24: Tolerance For High Risk, With Steve Levy 21.09.2016

Through more than 20 years in the Workforce Management, sales and operations fields, Steve has a clear understanding of the challenges retailers face communicating with distributed locations. He noticed a change in the marketplace around the time he founded ThinkTime. Large, expensive, difficult-to-deploy systems no longer met the needs of today's retail organizations. Steve and his team buil...

Episode 23: Helping People Lead Better Lives, with Linda LaGanga 16.09.2016

Building better service systems is the thread through the tapestry of Linda LaGanga’s career history, which spans high-tech startup operations, clinical service delivery, and quality and process improvement. As an author and educator in clinical appointment scheduling and service operations, Linda has forged new frontiers of clinical appointment scheduling research and practice to promote better a...

Episode 22: Building Culture in a Virtual Company, with Jason Blumer 14.09.2016

Jason Blumer is the Chief Innovative Officer of his firm, Blumer & Associates, CPAs. The firm was one of the first to move from a traditional office to a virtual environment, where they serve digital, design, and marketing agencies only. Jason focuses heavily on business coaching and consulting, while his team meets the technical and compliance needs of the clients.  Jason also founded Thrivea...

Episode 21: Passion around Vision, with Chris Bouck 12.09.2016

As a founder and principal at SDR Ventures, a Denver-based investment banking firm, Chris works closely with clients executing mergers and acquisitions, securing equity and debt financing and implementing strategic initiatives aimed at maximizing shareholder value. He has 25 years of experience in strategic and transaction advisory services along with the Series 24, 62, 63 and 79 securities licens...

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