StrategyCast

“If you say you’re innovative and then force everyone to call your 1-800 number, then you’re not doing what you say you can do.” Maddy Martin is the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small businesses, including their virtual receptionist and intake service, live website chat, and Keypad cloud phone system. She has spent the...

“Brand is in the mind of the consumer.” Magda Houalla is the director of marketing strategy at AspireIQ, the leading influencer marketing platform empowering businesses to generate branded creative at scale. Magda plays a pivotal role in ensuring all existing and new brands using the AspireIQ platform are set up for success by aligning their needs with best practices and world-class strategy. Her...

“You want to target the intent, what people are looking up.” Aleric Heck started out on YouTube 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers. He discovered the power of YouTube ads five years ago and since that time has run highly profitable campaigns for dozens of companies all over the world. Now, he helps entrepreneurs and marketer...

“Feedback is a gift.” Driven by a determination to make the world a better place, Chris Yoko is focused on helping people, and the organizations they belong to, pave the road to a more utopian world. As president and CEO of Yoko Co, he helps like-minded organizations build and champion themselves using their most powerful asset, their web presence. Throughout his career, he has worked with some of...

“Start with your existing customers – keep your contracts, see how you can be of service, see the problem areas that you can solve – and you will see organic growth.” As founder and CEO of Industrial Strength Marketing, one of North America’s top B2B marketing agencies, James Soto brings 17+ years of experience and perspective working with iconic industrial brands, media, and trade organizations h...

“It’s surprising what a machine can do just as well if not better than us.” Neil Sahota is an IBM Master Inventor, United Nations A.I. subject matter expert, professor at UC Irvine, and globally recognized speaker and author. Neil is a founding member of the UN’s Artificial Intelligence for Social Good Committee, and author of the book, Own the A.I. Revolution , a best-seller that provides a futur...

“By allowing the consumer to initiate that communication, that outreach, it is so powerful because when they’ve chosen to engage, they are already interested.” Karen Kelly is a former JWT advertising executive whose award-winning brand campaigns span from Domino’s Pizza to Rolex. In 2010, Karen launched one of Boston's most profitable photography studios from scratch, crafting the original “F...

“Targeted AI is like a laser-guided nuclear bomb.” Casey Carroll is the founder of Action Advertising Agency, a Washington state-based firm that works with small- to medium-size businesses nationwide to double (or even triple) profits through both innovative and exclusive advertising campaigns. His passion is for conversion and sales, and he proudly goes against the norm by focusing on just two th...

“Brand recovery is a journey. Be alert and mindful of customer sentiment and speak from the heart.” Brands that acknowledge and embrace change through their communications strategies and recovery planning can win customers’ hearts and minds. Learn more on this edition of the Integrate & Ignite podcast mini-series. Listen & Learn:   How to launch marketing campaigns that reengage stakeholde...

“Digital marketing shouldn’t be a second thought.” Elly Moody is a digital customer satisfaction and engagement strategy manager for the McDonald’s Corporation worldwide. She is a creative digital brand strategist that believes in the power of collaboration, authenticity, and social media marketing as a means to connect real people both online and offline. She has worked with over 350 athletes, ex...

“The consumer is you.” Renata Ferraiolo began her career at British American Tabaco (Souza Cruz), in Rio de Janeiro, Brazil. Throughout her career, she has held many different roles all over the world in marketing, sales, and general management. Known as a result-driven, creative and people-person marketing executive, she has over 23 years of FMCG experience and is a storyteller by nature. Renata...

“It’s key to understand how you can repurpose the skills, capabilities, and resources in your organization to solve new problems.” Graeme Strachan is a management consultant with a passion for helping companies succeed by aligning operational reality to strategic intent. Working across industries as diverse as financial services, mining, education, digital media, and the not-for profit world for 2...

“When you are experiencing disruption and change, there is no better time to disrupt and change.” Shawn Rogers, vice president of corporate marketing at TIBCO, is an internationally recognized strategist, thought leader, speaker, and author specializing in artificial intelligence, machine learning, analytics, business intelligence, Cloud, IoT, Big Data, and social media technologies. He has founde...

“Protecting your hard work and building brand loyalty is absolutely vital at this stage.” 66% of customers say that hearing from brands during the pandemic is comforting and reassuring. What are you doing to connect and engage with your audience during COVID? Tune in to this special mini-series installment of the Integrate & Ignite podcast to learn more. Listen & Learn: Defining your new n...

“There is always a big gap between who we think our customers are and who they actually are.” Dean McBeth is managing partner and co-founder of Shepherd, an upstart consulting firm focused on customer-first strategies. He and his team help brands grow and bring companies closer to their customers. Dean – who is also an award-winning strategist and creative, a teacher, and a nationally sought-after...

Taking control of the narrative surrounding your brand is more important now than ever. I give advice on providing straight talk to your customers and your team during COVID-19 on part one of my new marketing mini-series. Listen & Learn: Without consistent communication, a bad storm will only become worse. How to manage your reputation during the COVID-19 pandemic. Straight talk is the rule of...

“You can grow your audience and email list by thousands of prospects.” Liam Austin, co-founder of Entrepreneurs HQ, is a virtual event planner and host, an online conference consultant, and a virtual summit strategist for people and businesses looking to increase their authority, grow their email lists (and audience), build a network of influencers, and generate additional revenue. The Entrepreneu...

“Chatter does matter!” Bill Bice has always been an entrepreneur, starting his first company at age 14. At 18, he started ProLaw Software, the first integrated ERP for law firms. Bill then became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies. As a serial entrepreneur, Bill believes that good marketing is all about data and he is passionate about helpin...

“Only collect the data you intend to use.” Scott Cohen is a proven email marketing veteran with 15 years of experience as both a brand-side marketer and email marketing agency executive. Currently, Scott is the senior email marketing manager at purple, where he combines his award-winning copywriting chops and industry-renowned email marketing strategy and execution expertise into building, growing...

“Fish where the fish are.” Mike Westgate is vice president of marketing at Briggo Coffee, an Austin-based consumer tech company that serves gourmet coffee and tea via mobile app and an autonomous vending system. The company is currently in scale-up mode, growing from Texas markets to the Bay Area and beyond. In addition to leading all brand and marketing strategy, Mike supports business developmen...

“The company owns its brand, the public owns its reputation.” Bill Coletti is a reputation management, crisis communications, and professional development expert, keynote speaker, and the best-selling author of Critical Moments: The New Mindset of Reputation Management . He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges fo...

“Eventually the good messaging will resonate and spread with good people.” David DeCamillis is vice president of Sales and Marketing at Platte River Networks, a Denver-based IT Managed Services firm. He has quite the story to tell about how his company “survived the Hillary Clinton email scandal.” During that tumultuous time, his firm was dragged headfirst into the international crisis that includ...

“(It’s about) giving your customers somewhere to come back to.” Brittany Vriesman is senior manager of digital marketing at Gaiam and SPRI brands, a leading lifestyle brand with a mission to make yoga, fitness, and wellness accessible to all. With nearly a decade in the digital marketing space, Brittany has managed digital platforms across event management, travel, and retail sectors. She brings a...

“Let’s make better mistakes tomorrow.” Kristin Miller has over 15 years of PR experience, with a passion for technology PR. She is currently corporate communications director at Ping Identity, a company that helps prevent security breaches, increase employee and partner productivity, and provide personalized customer experiences for some of the world’s largest organizations. Before joining the Pin...

“During this time period, business continuity is key.” Listen And Learn: Creating continuity and strengthening your brand with both external and internal stakeholders. How you can positively impact the bottom line while important sales opportunities are being compromised. Unique ways of staying in front of and interacting with your customers. Recommendations for increasing blogging and video, soci...