StrategyCast

“Being bold is about going against the grain, moving forward without fear.”   Listen & Learn: Eight secrets to bold marketing. Moving your brand from boring to brave. The importance of building relationships. Amplifying your sales through brave strategies. Why it’s important to study other brands, even those outside your industry, to see how they are approaching bold marketing. The five key au...

“ If you don’t have the data, your first step is to get it. ”   Listen & Learn: Prioritizing your products and services to determine your markets. The life-time value of a buyer and the importance of focusing on loyalty and referrals. Six Steps to Results Compounding. The tools that help you understand what is happening in the funnel. Six Growth Factors to Success. The power of the Results Loo...

“There is way more social proof when a customer is willing to put their face on camera.” Listen & Learn: The 15 ultimate, battle-tested, and magical questions to ask during a customer testimonial interview. How to create world-class storytelling and establish trust with your customers faster. The authenticity that video provides to potential customers to encourage a buying decision. How to nav...

“ You’re not trying to learn everything possible about your customer. You’re trying to learn everything possible that is relevant to the value they expect from you . ” Listen & Learn: What marketers need to be concerned about regarding privacy over the next several months. What you need to know about customer data platforming, common data models, and cloud and APIs. The three things to look fo...

“ Marketing is part science, part art. You need the soft skills in order to be successful.” Kelly Miano is the senior director of marketing at Perennial®, a human health science company dedicated to developing targeted, plant-based nutrition for adults 50+. She is a passionate marketing leader with 20+ years of experience in entrepreneurial and corporate environments. She has a strong track record...

“ If you’re not targeting the folks that can best benefit, you’re wasting a lot of time and resources on audiences that are never going to buy. ” Jennifer Holtvluwer is the chief marketing officer at Spirion, the leader in data privacy and protection software. Their solutions discover, classify, and remediate sensitive personal data that are highly targeted by cybercriminals. Jennifer’s passion is...

“If we as a company are going to be profitable, the employee-owners should continue to be able to be profitable as well.”   Mark Lake is chief technology officer at Roccor, a disruptive military and commercial hardware supplier in the rapidly growing small satellite market. He oversees technology and advanced product development efforts, multi-organization cooperative ventures, and strategic partn...

“You can’t compete without a consistent way to build good links.”   Brad Smith is the founder and CEO of Codeless, a content production company whose content has been highlighted by The New York Times, Business Insider, The Next Web , and thousands more. He is also the cofounder of uSERP, a digital PR company that helps connect its clients with leading SaaS, eCommerce, SEO, tech, business, and mar...

“Starting your own Amazon store isn’t hard; don’t get overwhelmed.” Janis Carmena, founder of eCommerce Queen Bee, helps entrepreneurs to build their own private label product lines to sell on platforms like Amazon, Ebay, sales funnels and through their own website. I will guide you through the whole process and help you scale your business so you can quit your 9-5 and do something you love. She a...

“There is no Easy Button. The same timeless principles that applied 25 years ago will apply 25 years from now.”   Curt Mercadante, founder of Merc Enterprises, helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money. For more than 25 years, he has counseled small business, entrepreneurs, as well as some of the largest corporations...

“Go where people are; that doesn’t always mean physically, it means making things available 24/7.” Becky Schol is the communications and marketing manager for the Public Works & Natural Resources Department at the City of Longmont. As a marketing leader, strategist, and writer she is focused on community awareness and engagement. Becky began her career as a newspaper reporter, then directed co...

“Every brand was started from a human being; that fundamental human truth needs to carry over for your purpose to resonate.” Jacqueline Lieberman is the founder of the brand strategy consultancy, BrandCrudo. She’s honed her no-B.S.-approach to marketing strategy over the years guided by one belief – when you make brands more human, you connect them to more people. Throughout her career, she has de...

“I care enough about WHO you are to KNOW who you are.”   Bea Wray has five years of experience in personal branding and authority marketing. Her expertise is in strategic and partner marketing, gorilla marketing, company launches, and event management. She is also an author and keynote speaker on a wide range of topics including executive leadership, entrepreneurship, innovation, and women in busi...

“If your PR doesn’t live beyond the flicker of the moment that it’s published, it has super limited value for a client.” As an owner and principal of a PR agency for over a decade, Chris Dickey has thoroughly explored the intersection of PR and search engine strategy. PR has always been a top-of-funnel marketing strategy, and Search, which on average receives six billion queries every day, is by f...

“Unless you’re a Hollywood producer, don’t get too fancy with your production.”   Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. Gideon launched Splasheo – a video captioning service made up of a team of real people who manually transcribe videos for brands and influencers, and then burn those captions directly into the video using...

“I want to see emerging brands succeed. We don’t want to have a world of just Coke and Pepsi.” Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an...

“The more organic, the more authentic, the less salesy, the fewer ‘buy now’ messaging in our ads, the better.” Bethany Claypool brings more than 15 years of marketing experience to Fathom Events, where she serves as head of marketing. In her role, Bethany leads the development of custom-tailored marketing plans for more than 160 box office titles each year, ensuring the entertainment experience an...

“How would you feel if a competitor’s ad was shown right before your video? It’s actually a very good thing.” Nate Woodbury, owner of Be The Hero Studios, is a YouTube producer, currently producing a variety of "How To" YouTube channels. He helps his clients grow their YouTube following and turn their channels into lead generation machines that generate seven figures. His largest channel...

“If it weren’t for salespeople, our entire economy would crumble.” Craig Klein is the founder and CEO of SalesNexus.com, a leading CRM, marketing automation and lead generation solution for sales teams from 10 to 100. He’s also the author of Inside-Out Selling , a guide to growing and managing sales teams. Prior to founding SalesNexus, Craig spent 15 years building and leading sales teams selling...

“Get out there and make some exciting things happen for your brand as if you didn’t have a budget!” Randall Scott White is a driven innovator recognized for his proven business results. Throughout his 20-year career, he has been in marketing and Internet leadership positions with Clear Channel Radio, Dave's Killer Bread, Safeway, Urban Airship, and several major technology companies. His expe...

“The starting place is about attention; how you are going to get into somebody’s mind and get into a position that they remember you.” As VP, Head of Marketing for Cognite North America, John King drives the development and execution of the company's global marketing, communications, production, and media strategy. An early executive at the company, John built and manages the marketing organi...

“Traditional media relations just isn’t enough anymore.” Jennifer Livingston has worked in PR and marketing for 16 years. She has worked in the entertainment industry – managing Red Carpet events – and with nonprofits. Since 2012 she has worked for Atkins Nutritionals, Inc. where she manages all PR and social media for the organization. She is responsible for all corporate communications, celebrit...

“When a brand gets clear on why they exist and what kind of contribution they want to make to society, that automatically puts them into the better-for-you space.” David Lemley is a brand strategist with a strong history in restoring growth to declining brands, developing new brands, and accelerating growth on established brands. He is the president and head of brand strategy for Retail Voodoo, a...

“eCommerce and Amazon might be the only channel that is actually performing for some brands and keeping the rest of the business afloat.” Kiri Masters is the founder and CEO of Bobsled Marketing, which helps consumer product brands grow their sales on Amazon. Kiri is also a contributor to Forbes , the host of the Ecommerce Braintrust podcast, and the author of two books, The Amazon Expansion Plan...

“Yes, you have the data. But you have to be able to decipher it; is there a compelling story there?” Michelle Howard is a senior product marketing manager at Xactly. She is responsible for the go-to-market strategy for numerous products, including Xactly Insights, Xactly SimplyComp, and Xactly Objectives. She has a strong background in product marketing for software companies in the events, teleco...