StrategyCast

“Don’t do PR in a silo.” Listen & Learn: How PR and earned media strategies should be part of your integrated marketing approach. The credibility of third-party endorsement. Why you need to incorporate influencers into your PR strategy. Milestone releases. What would make an editor or producer ignore a release? Why it’s important to be humble and to take ego out of your news releases.   Mickie...

“I am a bigger fan of fear than most people.”    Listen & Learn: Why fear is an important emotion. The difference between fear and anxiety. Turning fear into positive strategic wins. How to soothe your audience. The one thing all marketers should STOP doing. The power strategy of pairing something new with something familiar   Dr. Roger Hall is the author of Staying Happy Being Productive: The...

“If you get the circumstances right and you find the right influencer, you can make a very powerful program.”   Listen & Learn: The three “must-dos” of a successful influencer marketing strategy. Why consistency and authenticity are the basis for an influencer marketing strategy. The myths of influencer marketing. Defining what an influencer is Drew Vernon is the U.S. marketing lead at ToniesU...

“Originality comes from within.”   Listen & Learn: Why marketers must be original. The five “Must Be’s” every marketer needs to embrace. Tips for staying focused and grounded in the midst of change. Staying relevant. Why bending the rules is a good thing   Lisa Morris is the director of marketing at Dapicon Inc., a company that considers the idiosyncrasies of each supply chain participant, pro...

“A brand is defined in a consumer’s mind and that takes time.” Listen & Learn: Products don’t sell themselves. Why being bold and brave strategies win the day. How to rise above the sea of sameness and differentiation your brand in the marketplace. Understanding the intersection between a well-planned brand strategy and brand activation. The importance of immersion and of truly understanding y...

“Start thinking about how your content is created and stop thinking about it as a replacement.”   Listen & Learn: Why a Subject Matter Expert is the most important asset a business has. The Natural Language Generation tools that improve AI content. The difference between Natural Language Processing and Natural Language Generation. Understanding content sentiment. The power of combing sentiment...

“The best way to succeed is to have a brilliantly designed innovation that is well-timed in the market.”   Listen & Learn: How to time your go-to-market strategy. Why exponential growth is based on creating heavy users out of your initial fans. How to overcome the mental and cultural obstacles of what an innovative product should do in the marketplace. The importance of building your brand on...

“ One of the easiest ways to passively communicate confidence and inspire confidence is through a consistent visual presence.”   Listen & Learn: Deliver the expected and the unexpected through innovative design strategies. The importance of brand continuity when defining your visual identity. Why a strong visual presence is important to inspire confidence in your brand. When it comes to graphi...

“You can’t sell your brand to the world until you understand what attracts the world to your brand.” Listen & Learn: The 15 primal emotions that are most likely to drive purchasing behavior. How small brands can go from “zeros to heroes” with the right emotional marketing strategies. How once you speak to the subconscious mind, sales will come. The importance of people-first marketing strategi...

“The role of the ghostwriter is to be a vessel between you and your audience.” Listen & Learn: The three-part technical process for defining voice when ghostwriting. Writing a book is not an early-stage strategy. How a ghostwriter is an advocate for the reader. The advantages of having a ghostwriter on your team. The pros and cons of self-publishing vs. using a publisher. How to prep your inte...

“Your home page isn’t your home page anymore. The first page of your branded search is your home page.” Listen & Learn: Why what shows up in a search is just as important as what’s NOT showing up. The importance of creating positive content and assets that show up on the SEO side. Tips to easily out-pace and out-weigh any of the competitors or anyone out there wanting to sabotage you online. T...

“ Everyone has selling and marketing and to be the face of your organization at all times.”   Listen & Learn: Where some companies get misaligned with their internal teams when it comes to the brand. Why inside sales and outside sales messaging is different. What is the brand transfer score? Why frontline teams often ignore new brand messaging. How do you get people to experience our brand sto...

“You have to build trust from the very first moment you meet.”   Listen & Learn: How to ensure that an agency you hire is a true strategic partner. Tips for negotiating media pricing with an agency. Accountability, trust, and transparency: essential elements when engaging an agency. Why it’s important to know if there are any conflicts of interest. What agencies need to know about GDPR complia...

“Part of Googling yourself is if nothing shows up, a lot of people are going to ask why, and that’s a bad thing.”   Listen & Learn: The importance of consistency across social channels How to leverage your personal brand to gain authority How to manage your social presence Tips for controlling the narrative Why focus and knowing your goals and audience are the most important things The importa...

“Individuals are watching their privacy and trying to find different ways to engage and to find brands that feel less push and more pull.”   Listen & Learn: How privacy data is turning marketing strategies upside down. How the consumer is getting smarter in the digital space. Different generation’s expectations regarding privacy and brand affiliation. What marketers need to be aware of as the...

“You can’t just say it. You have to have proof.”   Listen & Learn: Five tips for creating a powerful B2B marketing strategy. The importance of being realistic in setting your goals. What to look for in a team. Know your audience. Three kinds of content.   Michelle Bank is chief marketing officer at NuSpire in Denver. Nuspire was born out of the devotion to provide a new, fresh and inspiring ap...

“As a small business you need to communicate your name. You don’t want them to remember the cuteness of your logo; you need them to remember your name and remember it with a feeling.” Listen & Learn: The psychology behind a logo. The advantages of doing a logo refresh vs. an entirely new design The four tips for the perfect logo. How many colors a logo should have. How to avoid over-designing...

“On the receiving end of what we’re putting out for marketing, that’s where the behavior has been disrupted for the people we’re trying to connect with.” Listen & Learn: The elements of a personalized marketing strategy. How curiosity and challenging the status quo to impact positive change. What can you do to create the connection between sales and marketing? The biggest challenges marketing...

“Community is global.” Listen & Learn: Five tips for using virtual events to develop your brand. How to maintain the “human touch” at a virtual event. How to navigate hybrid events. How to prove the value of virtual and hybrid events. Using virtual events to engage customers. How to Bring Your Own Audience to a virtual event.   Jonathan Kazarian is an entrepreneur, event marketing expert, and...

“Who’s going to ignore a video that was recorded especially for them?” Listen & Learn: The specifics of conversion tactics, activation tactics, and growth tactics. Why authenticity so important when creating a personalized video strategy. How personalized videos drive action. The best ways to use personalized video to reach your audience at each and every touch point. High-touch, medium-touch,...

“You want to lead through ideas and concepts as opposed to leading by transferring emotion, energy, and enthusiasm.”   Listen & Learn: Why thought leaders are natural teachers. The three stages of influence. The tipping point of influence. Get seen, get noticed, and get known. Why it’s important to ruffle some feathers. How to decide which hill you want to die on   Matt Johnson is a marketing...

“There’s no downside for you to becoming (the content owner), and talking to customers.” Listen & Learn: How to measure what matters. Tips for inspiring bravery. The importance of talking to your customers. How to become the content owner. Why it’s important to challenge the status quo. The importance of finding your tribe of influencers.   Rachel Garcia is a marketing leader in the life scien...

“Because there’s so much virtual noise today because we’re all at home, LinkedIn notes and connections are more important than ever.” Listen & Learn: How to collect clean data from a virtual trade show. How to drive virtual trade show attendees to your protocol. Making sure your sales team is aligned and using LinkedIn properly. Knocking down the myths of LinkedIn. Even if trade shows are virt...

" You don’t have a right to win if you don’t meet the points of parity.” Listen & Learn: Why it’s important to listen to your audience FIRST. The four steps to setting out a long-term consumer-focused strategy. Putting the consumer at the center of everything you do. Casting your vision. Defining your audience and remembering that not every brand is for everyone. Your brand’s “reason to b...

" Create a direct-to-consumer network before you sell in-store."   Listen & Learn: Tips for striking that hard-to-achieve balance between direct-to-consumer and brick-and-mortar. Customer segments and how to approach each. The value of in-store demos and roadshows. Making your marketing more efficient so that you can scale your small business into a bigger business. The process and a...