StrategyCast

“The act of creating an effective brand position is filling an empty hole in the mind of the buyer.” Carman Pirie is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. Over his nearly three decades in marketing and communications, Carman’s career has tak...

“Brand partnerships are the difference between surviving and thriving on the shelf.” Karina Kromsova is the CEO of AKT Consulting. She's an experienced brand and sales developer with 20 years in the food industry. She spent the first part of her career in retail, where she led product development and marketing for the $10B+ grocery company, Giant Eagle. She then followed her dreams to NYC whe...

“Brands are no longer what we tell people we are. Our brands are what people tell each other they are.” Filip Keuppens is a former U.S. Army soldier, professional mogul skier, and rugby player, coach, and referee, and the vice president of global sales and marketing for the Pickle Juice Company. Founded in 2001, The Pickle Juice Company brings consumers the only purpose-built, isotonic sports beve...

“We have to Sherpa the conversation.” Chad Sanderson is an award-winning sales, marketing and business strategy consultant with 20+ years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams. Chad is a sought-after and trusted advisor to global companies, partnering with them to optimize sales across markets and verticals, and drive predic...

“Everything is in sound bites, everything is in video, and everything is visual.” Dale Haines is a marketing professional who has worked in a variety of industries including finance, aerospace, and software. His passion is helping companies increase brand awareness and grow their market share. What Dale has learned over his more than 20 years of experience, is that those two goals are dependent on...

“Listening, humility, and vulnerability are essential ingredients for marketing.” Adrian Gershom is vice president of marketing and digital strategy at c|change, a Chicago-based consultancy that accelerates the sales and marketing of future-focused B2B companies. He works with clients that range in size from startups to Fortune 500 companies to understand and address how to make sales and marketin...

“Build a cult following around one singular passion point so that you can attract ardent fans and push others away.” Prentice Howe is the principal at Door No. 3, an advisory firm to challenger brands. Based in Austin, Texas, the award-winning advertising agency works with growth clients including Mighty Swell, ShippingEasy, Cirrus Logic, Texas.gov, Drunken Sailor Whiskey, Northstar Financial, Ame...

“Don’t dress copy up with nonsense; nonsense is a turn-off.” Author Nick Usborne. Nick Usborne has been working as a copywriter and trainer for 40 years. His 2001 book,  Net Words , paved the way for a new generation of online writers and copywriters. Nick coaches his clients to rise above what he calls the “manipulative approach” and instead to engage in what he calls, “Conversational Copywriting...

“When you expand outside of your domestic market, you introduce a wide host of challenges that your teams are going to have to work through.” Ryan Medine, vice president of marketing at Velocity Global, is a results-driven, global marketing executive with over 13 years of experience in B2B and B2C marketing. He is a creative brand visionary that excels at bringing brands to life by tapping into hu...

“Getting to know your customers isn’t easy; it should always be evolving.”   Mario Nawfal is founder of the IBC Group, a network of experts in over 40 countries that has risen in less than a year to become the established industry authority in the rapidly growing blockchain and Crypto space. This dynamic entrepreneur embarked upon his path with only $300 in the bank, selling blenders door to door....

“Without having a strong hold on what the perception is of your brand in the marketplace, you truly are guessing at all of your marketing messages.” Lori Jones, president and CEO of Avocet Communications, brings top retail, consumer, and business-to-business branding expertise to all aspects of integrated marketing. Her experience with Fortune 500 brands, middle-market challenger brands, and entre...

“Every single marketing team should have a revenue goal.” Rose McCarty is a results-driven global marketing executive with over 14 years of experience transforming marketing and communications groups into strategic teams aligned with business development. In addition to holding executive leadership positions with high-profile companies such as Stewart Title, Edge Group, and Compass Group, Rose lev...

“Reusing content is the best way to keep costs down.” Mickey Burnett is partner and vice president of marketing and sales of EVOLVE Brands, a start-up plant-based, organic snacking company with brands Supernola and Gorilly Goods. Over the course of his 20-year career, Mickey has been a high-performing consumer package goods marketer and has managed legacy brands, acquired brands, and is known for...

“Don’t get caught up with the virality of content. Take the slow, steady, and consistent approach.” As Gardenuity’s COO, Doug Platts drives business growth and defines scalable operations to support their growing customer base and product range. An international marketer with over a decade of experience in the industry, Doug has an extensive record of identifying new technologies and delivering st...

“Never waste an editor’s time.” Dex McLuskey is managing partner at Context Content, a creative content marketing consultancy targeting the financial services, technology, and healthcare industries. This former editor for such noted outlets as Bloomberg News, has had a storied career in PR, media relations, and corporate communications. Prior to Context Content, he was senior director of Public Re...

“An agency should be working WITH you, not FOR you.” Chris Ruszkowski is a senior executive with over 20 years of marketing experience and a proven track record of results-orientated advertising and communications programs. Chris' experience is built on a foundation of 12+ years of advertising agency account management, tactical execution, and strategic planning experience at McCann Erickson,...

“Marketing has to be integrated and unified before it can be amplified.” Corey Livingston is responsible for establishing the marketing vision and strategy at OneNeck IT Solutions. As VP of marketing, Corey is accountable for introducing impactful marketing programs and initiatives that drive brand affinity and market demand for services and solutions across the company’s broad portfolio in order...

“Be bold, be creative, and listen to your gut.” Having worked with Olympic level athletes in the hunter/jumper world to teaching English in an urban setting to being an executive assistant at one of the world's largest bicycle manufacturers, Sophie Coffey likes to say that she is a product not of the classroom but of the real world. Her extensive experience and nimble ability to adapt shows i...

“Customers are telling retailers what they want; the retailers aren’t receiving that feedback.” Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world’s leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories vertical and the cross-functional team that represents the NetSuite AFA...

“Underneath all the metrics and reviews is a treasure trove of data that can be leveraged by a demand gen marketer.” Adam Goyette, vice president of demand generation at G2Crowd, is a growth marketing B2B SaaS expert with 15+ years of experience. He has spent his career developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth....

“If the message isn’t relevant, there’s no way anyone is going to open up that email and they will ignore you forever.” Greg Zakowicz of NetSuite and Oracle Bronto is a B2C and B2B eCommerce and email marketing strategist, analyst, speaker, content marketer, and award-winning podcaster. He has consulted with over 130 companies from around the globe on eCommerce marketing strategies, and currently...

“It’s more about the path than the page.” John Hines is the director of Global Digital Experience Strategy and Campaign Execution at Teradata, the leading provider of data ecosystem architecture, big data analytics, customer journey mapping, and cloud-based data technology. He is a successful, proven digital executive leading game-changing, data-driven digital transformations. His digital-first mi...

“If your event doesn’t have a strategy you’ll be out there floating like a jellyfish without a spine; there’s nothing there to anchor you to why you’re doing it.” Lindsay Martin-Bilbrey is CEO of Nifty Method Marketing & Events and vice president of marketing and partnerships at Pathable, an event technology platform. Lindsay has a diverse background in the events industry and specializes in t...

“It’s not just a marketing thing. It’s not just a sales thing. It’s a CUSTOMER thing.” Todd Hockenberry, founder of Top Line Results, is a consultant and advisor to B2B leaders helping them drive growth, align with buyers, and develop marketing and sales strategies. For over 10 years Todd and Top Line Results have led top-line revenue growth at B2B companies with a focus on manufacturing, technolo...

“The micromanagement of projects is no longer required and is no longer beneficial to anyone.” Renata Lerch is a global thought leader with international experience in Fortune 500, consulting, advertising agency, and not-for-profit associations. Renata has managed global marketing and market development teams for over 20 years, delivering successful programs in the Americas, Europe, Asia, and Aust...