Strategy Talks: Content Strategy for Small Teams

Do you create content for yourself or as a marketer, for your clients? The ABT system will revolutionize how you structure your content. Using the ABT system developed by Park Howell you will be able to tell your story in a way that is irresistible! Listen in! Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or...

You know you need data. You know you need to use data. But how do you know which numbers are most important and how can you use that data to adjust your current strategy and tactics? On this episode, Dorien and Rachel Geek Out on Marketing Data! Don't miss it. Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or...

You have invested in paid media and even have an ad strategy. You want the most value for the money. But you think your ads aren't performing as well as they could, or should. Learning about the 4 pillars to optimize ad performance is a great way to adjust your strategy and start getting results for your ad campaigns. Make sure to tune in as Dorien's guest Azriel takes you through these 4 pillars....

What does the future of social hold? Let's discuss it with Jack Appleby of Future Social . Jack teaches marketers to build best-in-class social media strategies by breaking down the latest social news into actionable lessons. Let's learn together! Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with y...

Join Dorien and George as they enter the world of live shopping. What should you know? What are the possibilities? What can live shopping do for your brand in 2023 and beyond? Learn more about live shopping from your own website! Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strate...

Confused about the Metaverse? Want to know more about AI, NFTs and Web3? Dorien and Aragorn aka Mr. Metaverse talk about... the Metaverse, of course! Learn what's happening right now in the world of tech and what you need to know to be ready for what's coming!  Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling st...

Are you ready... to scale up? Are you a business owner, marketer, or someone who is ready to g-r-o-w? This week's guest is Troy Sandidge, an award-winning growth strategist. Troy helps brands grow fast and scale faster, and in this show, he will provide insights as to how you can scale, too! Welcome to Strategy Talks, where we're all about helping you take your business to the next level! Are you...

What is mind mapping and how can it help you move forward in your business? How can you mindmap your goals, and what tool(s) do you need? In today's episode of Strategy Talks, we meet Carol Clegg, who will shed a spotlight on mind mapping to get things done! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20-minute podca...

What is SEO exactly? How does content marketing help your SEO? What should you, and what should you NOT do to improve your SEO? In this episode, I interview SEO expert Rachel Lindteigen. Come, and learn! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20-minute podcast is power-packed with ideas, stories and examples sha...

Is your company inclusive? Do you want it to be? What does it look like when we are more inclusive? In this episode, my guest Madhu Mathoera shares how we can all be MORE inclusive in business, and in life! She is the author of 'De Inclusieve Organisatie'. Join us! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 30 minut...

Do you HUG your potential and new customers? How do you make them FEEL? How does your brand convert leads into raving customers? This week's guest on Strategy Talks is Kate Bradley Chernis who shares her sales secrets with us. Get ready for an intimate conversation about how to shower your online audience with LOVE and gratitude. Cold calls are so old school! ;) Strategy Talks is for those who are...

Experts, influencers and brand ambassadors - what do they have in common? They have influence over others (aka their online and offline audience). They influence buying decisions. How powerful is that? Would you like to know how you can grow your influence, too? This week's guest in Strategy Talks is Kate Skavish, who shares ways you can grow your influence by using ... video! We also answer this...

We all know video is here to stay and those business owners who want to connect with their audience aka their (potential) customers, need to be on camera! But what if... you are hesitant, worried, or afraid even to be on camera? This week's guest on the Strategy Talks podcast will give us actionable tips to gain confidence to be on camera! Strategy Talks is for those who are stuck or bored in thei...

A new year, new habits! Let's talk about data. Are your marketing efforts worth it? Have you ever wondered about the ROI of your digital marketing? Do you know HOW and WHERE to find the data you need to make better decisions for your business? This week's guest expert Amanda Webb lays out the ROI of digital marketing in a way we all will be able to understand. Strategy Talks is for those who are s...

My guest Joe Laber is a social media manager who thrives on creating creative campaigns for his clients. He's witty both with words and images. Joe will share his content creation strategy with us in this episode. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcast is power-packed with ideas, stories and ex...

Are you actively looking or asking for User Generated Content? How much UGC are you using for your social media content? Is UGC part of your 2023 content strategic plan? In this episode of Strategy Talks fellow Social Media Manager Emmy Kissinger and host Dorien talk about all things UGC! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media...

Listen in as Dorien hosts Cammie and Sandi, co-hosts of the Money Tales podcast. We'll talk about the M word. Nope. Not marketing. Money! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media...

You are running ads on Facebook, Instagram and maybe Pinterest. But you've heard LinkedIn ads are expensive ... ?! Listen to this episode of Strategy Talks as Dorien has a conversation with LinkedIn Ads Expert AJ Wilcox. Find out what LinkedIn Ads can do for you! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute...

To make business decisions (+ marketing and social media strategic decisions) you need data! But data is not all you need. You need to understand what you are looking at and how to put the data you have into context. No need to actually know math! Listen in as Dorien hosts Donna Dube on Strategy Talks. Donna will teach us the fundamentals of dominating our data! Strategy Talks is for those who are...

We all pivot: in life and in our careers. The question is, how and when is the right time to do, and how often. What are the signals to listen and look for? Jean-Luc van Charante talks to Dorien about reinventing yourself. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stor...

For those ready and willing to learn, DEI specialist Wendy Broersen provides insights on how to start important conversations about DEI with those in your organization and in your network. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my gues...

THE social media relationship expert Jessika Phillips shares her best tips, tricks and her CARE system to grow your business on this episode of Strategy Talks. Listen in and apply in your own business ASAP. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples...

What if you could make a sale once, and then get paid over and over and over? Would you like to learn what that entails? (HINT: It's not as hard as you might think!) Today's guest Melody talks about how you can grow a recurring revenue stream! Listen in now! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podca...

She's one of the OGs of Social Media and Digital Marketing! Today's guest is no other than Kim Garst. She shares her expertise on building a high ticket program. Aren't we all experts? Let's get paid for it! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and example...

Your personal brand can make or break you. In order to stand out and be noticed, you need to be remarkable! Today's guest, Rich Brooks, shares his Remarkability Formula with us! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They sh...