Strategy Talks: Content Strategy for Small Teams

Passion is what drives us: Passion drives us to work and to play. Passion drives us to give and to take action. But... how can you promote what you love doing without a marketing budget? Can you do it? Listen in as Dorien welcomes this week's guest Lisa Kalner Williams to talk about how she's promoting her passion project on a shoesting budget! Welcome to Strategy Talks, where we're all about help...

Busy business owners and marketers...if you feel the stress of delivering last-minute ideas to your clients, OR you've been ignoring your own marketing... this one's for you: Last-minute holiday content and campaign ideas with social strategist Deb Laflamme, from For the Love of Your Biz! Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next le...

This week's Strategy Talks guest Mary Fain Brandt is sharing what's HOT on LinkedIn right now. If you are a business owner and looking to grow your LinkedIn Page or grow the audience on your personal profile, this one's for you! Tune in on Tuesday. Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with...

Why is storytelling so important in marketing? What does it take to tell stories? How can we 'pull' stories out of people? This week's guest Ryan Koral is the Founder and Chief Strategy Guide at Tell Studios and works with his team to help forward-thinking businesses share stories that captivate, influence, and sell their audience. They use the power of story to help clients get noticed for the th...

Have you always wanted to write a book? No, this episode is not about writing a book, it's about marketing it! FACT: Marketing a book doesn't start when you've finished writing it, but before you even start! This week's guest is Valerie Morris, join us and learn! Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck...

What do you get when an engineer enters the marketing industry? Systems and automation. This week's guest Diego Amaarali brings his advice and tips on systems and automation and yes, we'll talk about AI as well! Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on...

Is video more important than sound? This week's guest is Rose Caiazzo. Rose was professionally trained in acting & voice and focused her studies on Communications [Television and Radio]. She's here to share voice tips for those of us who livestream. Of course, these tips will be worth their weight in gold for Podcasters, too! Tune in live if you can! Welcome to Strategy Talks, where we're all...

Smart marketers know that collaboration expands your vision, grows your mindset, fills you with ideas and motivates you to do your best! Imagine taking the power of 30+ marketers and putting all that knowledge into ONE book! That is what 'The Most Amazing Marketing Book Ever' is. Next, imagine taking all this knowledge and putting it into marketing this book! 😏 In this episode, Dorien talks with...

No more wishing, winging it, or hoping and praying... This week's Strategy Talks guest will give us a framework for building our own marketing strategy! Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media ga...

What worries you more about podcasting: the technical aspect or the content? In this episode of #StrategyTalks Dorien hosts Victoria Bennion, who is a podcast expert who helps her clients harness the power of podcasting. The conversation this week will center around tips for interviewing guests. She will give tips on what to do, what not to do, how to help guests prepare and how to make...

Did you know that only 26.7% of people working in tech-related jobs are... female? In this week's episode of Strategy Talks, we meet Dirkjan Hupkes, podcast host of the Women Disrupting Tech podcast. Curious about a career in tech, or ready to hire a more diverse workforce? Be sure to listen to this episode! Welcome to Strategy Talks, where we're all about helping you take your business or organiz...

It's easy to forget we are talking to humans when we use computers and devices to communicate. This week's guest Julia Jornsay-Silverberg is an expert in using user-generated content for marketing. We'll chat about content made by consumers vs content creators and how these types of content work, and work together. Don't miss this opportunity to hear Julia share some awesome tips about finding cre...

If you are using AI in your business, as a marketer, or as a business owner, do you tell your clients, your team, your... boss? Does your company have an AI usage policy? Do you, should you, will you... disclose that AI was used to research, write, edit, or design something with your name on it? Neither myself, nor this week's guest John Demer, are experts in this topic, BUT we are up for a live d...

Why do you need online visibility? How do you go from being unknown to being known? How will increased visibility help you in your career or business? In this episode, we dive into online visibility with LinkedIn Learning Instructor Roshanda Pratt. Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with...

AI. Is it all hype...? No, it's not and it isn't going away! How are you as a business owner, entrepreneur, or digital marketer using AI? This week's guest Gurbir Brar is a Digital Marketing Specialist aka the heart and soul of the company he works for. He and his team use AI for just about any and all content! Learn more about using AI for content strategy in this next episode of Strategy Talks w...

In this week's episode of Strategy Talks, you'll meet the King of Video, Matthew Huges, who will share his knowledge on all things short-form video and YouTube! Find out how you can leverage the power of short-form video to build your personal brand! Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored wit...

What is the difference between hiring a business coach and joining a Mastermind? If you are an entrepreneur, you do NOT want to miss this opportunity to learn more about masterminds. Guest Jeanet Bathhoorn has the scoop. Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well,...

If you think your current marketing strategy might be... lacking, you might be right! In this week's episode, we dive into marketing strategies with Niki Hutchison. She'll be showing us how to turn on 'detective mode' and learn what's working, what's not, and how to pivot! Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you fee...

Customers. They are the heart of your business, right? Do you know how your customers feel about you and your business? Do you have a finger on the pulse of your customer's experience? This week's guest Mallie Hart will spill the beans on why it is time, and how to take your customer experience to the next level! Welcome to Strategy Talks, where we're all about helping you take your business or or...

How do you get more views on your videos? How can you be seen by more people? How...do you increase your online visibility? In this week's episode, we meet Elisabeth Griffioen from the Netherlands, a YouTuber and video marketing expert, who shares ways we can increase our own online visibility by 10x. Tune in! Welcome to Strategy Talks, where we're all about helping you take your business or organ...

Think you know everything about promoting your podcast? Ha! Think again! This week's guest Sarah Scott is bringing it all! The best tips, podcast strategy, repurposing ideas, and more. Whether you are in the midst of a podcast launch, or you've been podcasting for a while, this episode will inspire you to make small changes that can have a big impact! Welcome to Strategy Talks, where we're all abo...

Credentials or credibility, which one? Knowledge and skills, when is enough, enough? In this episode, we explore how certifications can help you move forward in your career and how to pick a program that is right for you. This week's guest is Jennifer Radke, CEO of the National Institute of Social Media!  Welcome to Strategy Talks, where we're all about helping you take your business or organ...

As you know, social media is a fast-changing landscape. What works today, might not work tomorrow. Dorien has a candid conversation about everything paid media with ad expert Kristian Downer of Dow Social. They tackle just about all platforms and dive into best practices, what to pay attention to, and how to squeeze the most out of your marketing budget. Welcome to Strategy Talks, where we're all...

How much do you know about agile methodology? Did you know agile principles can be applied not just in software development, but also in HR, Sales... and yes, marketing! Agilist Mike Lyons will spill the beans and give us 3 big agile mistakes to avoid. Join us. Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck o...

What's happening with organic social media and community and why should you care? Pay attention to this episode of Strategy Talks as Dorien dives into organic social media, her own expertise, with Jeremy Linaburg. This conversation is fun, furious, and fast and brings you a new look at all things organic and community! Don't miss it. Welcome to Strategy Talks, where we're all about helping you tak...