Strategy Talks: Content Strategy for Small Teams

What does it take to 'develop a strategy'? Who should be doing this for your company? Who sets the goals and the budget and decides on resources? In this episode of Strategy Talks, Dorien and Phyllis discuss everything... strategy! ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in the right place. You'll gain access to a wealth of...

When you hear 'opinionated brand' what does it trigger for you? In this week's episode Dorien talks with fellow Dutchie Maya about building a brand that has something to say to the world! If you are as curious as Dorien was to find out more, tune in! ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in the right place. You'll gain access t...

Meet the master of short-form videos who has over 1 million followers on Facebook and over 3000 videos on TikTok! Learn short-form video content strategies that work. ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable ad...

How does "borrowing" an audience from others sound... weird? Does it mean you are taking away from someone else's success? How can you leverage an audience that's not yours and both find success? This week on Strategy Talks, we are talking about 'Leveraging Other People’s Audiences'. Tune in! ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You'...

Are you a marketer or business owner a bit overwhelmed with your (many) choices in AI video tools? In this week's episode of Strategy Talks, we’ll get to the heart of How to use AI video tools to streamline and simplify your video marketing. Join us! ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in the right place. You'll gain access t...

Building a thriving team, even virtually, can feel impossible if you're unsure of your leadership style. This week's guest will show you how to tap into your unique leadership strengths and create a more engaging and productive online work environment. ★★★★★  Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in the right place. You'll gain...

How are you? No really, genuine question; how are you? Are you ok? Working online can be stressful, really stressful - especially if you work in social media and marketing. This week's Strategy Talks episode is about protecting your physical and mental well-being while working online. ★★★★★  Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're...

How excited would you be if you… ★ brought more prospects to the table? ★ had more users click? ★ gained more customers who bought? Find out what the three core elements are to crafting high-impact brand messaging! ★★★★  Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in the right place. You'll gain access to a wealth of knowledge from le...

Are you thinking about selling your company because you are ready to retire, but you are worried, or perhaps feel guilty about leaving your employees, and this company you built? In this week's episode of Strategy Talks, meet Malcolm Peace who has the formula to buy, take on, and grow businesses in his home state of Texas. Of course, this formula would do well anywhere in the world. Join us as we...

Your website is often the first impression a potential client sees. What do they see when they visit, and more importantly, how does it make them feel? In this week's episode, Dorien talks with Ray Mitchell about creating trust with your website, as trust will help you make sales! ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in the ri...

As a business owner or marketer, you live for data, right? You'd think so - but not everyone knows what data to look for, and how to interpret it. Do you know what metrics are important to the growth of your business? What marketing data do you need to make decisions about marketing strategy, budget, and perhaps, hiring? Join Dorien this week as she hosts Andrei Serbanoiu of Socialinsider, the int...

What happens when the career you worked so hard for doesn't turn out so great, or just doesn't feel right after so many years? What happens when your enthusiasm is gone, you are bored, or worse, disillusioned with the status quo? This week's guest shares ways women can rock their career pivot - especially women in their 50s, 60s, and beyond. ★★★★★  Are you grappling with your marketing strate...

If I were to give you a magic 8-ball, would you ask it questions about your online audience? If you are a marketer, of course you would! Who wouldn't want to know more about the mental state of their audience and about what makes someone take action? Join this episode of Strategy Talks where we dive into psychology and marketing. Don's miss it! ★★★★★  Are you grappling with your marketing str...

Find out how to feel, look and sound confident on stage (or on a podcast, in a webinar or in the next meeting you lead!) Join us for tips, ideas and insights into what it takes to take the stage - and rock it! ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in the right place. You'll gain access to a wealth of knowledge from leading expe...

Join Dorien and Tim for a SPECIAL EPISODE of Strategy Talks! In this episode, we will talk about the effect social media has on our mental health, as marketers, as well as parents or partners. The big question we are answering today: 'Is social media killing our mental health?' Join us and weigh in on this topic. ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your co...

How do you create, prepare, and deliver high-quality presentations at work and on stage? It's hard, isn't it?! And what if... you consider yourself to be an introvert? 🤷‍♀️ In this episode, I sit down with Janneke Clever (my daughter!), who developed a framework to be able to deliver presentations, whether you thrive on stage, or have stage fright. Her framework touches on content, framework, des...

What is REALLY stopping you from creating video? Whether it is the thought of being on camera, the lack of story ideas, or the tech that is holding you back, tune in for this episode of Strategy Talks! I had the pleasure of watching Karlyn teach this from the stage last year, and she is soooo good! There is so much good advice headed your way... tune in! ★★★★★ Are you grappling with your marketing...

If you think 'a four post strategy' for social media is just that: creating four posts per week - you've got to join us! In this episode of Strategy Talks, Katie shares her brilliant four post strategy that allows you to post less yet make a bigger impact! Get ready to learn and implement. ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're...

Whether you are a solopreneur, small business owner, or marketer...you NEED other people. We ALL need other people in life and business. In this week's episode, I explore the power of partnerships with Robin Waite! ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in the right place. You'll gain access to a wealth of knowledge from leading...

Leaders! This one is for you. Meet Patrick; a thoughtful leader, trainer, and amazing speaker. In this episode, Patrick shares a framework for getting things done! (and he's writing a book about it.) I know you NEED this. Don't miss it! ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in the right place. You'll gain access to a wealth of...

What is agile marketing and how can it help your digital marketing agency? This week's guest helps us understand the value of an agile mindset, agile tools, and agile principles. If you are at all curious about how being agile can make you a better marketer, be sure to tune in! ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in the right...

To grow your business or career, you need to be SEEN. One of the most effective ways to increase your online visibility is to use LinkedIn. This is what this week's guest will be sharing with us. Tune in for the latest updates, ideas and tips on LinkedIn with "How to raise your visibility on LinkedIn". ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?&...

In 2023 we learned to use new AI tools. I bet you've dabbled with ChatGPT, Midjourney, Google Bard and more, and just about any tool you were using before 2023, is now AI-driven through AI integration. It's time to take AI usage to the next level: it's time to use AI strategically. I invited my friend Leslie Lee Fook to join me on Strategy Talks. I met Leslie in Suriname last year where we both sp...

Kicking off season 3 of Strategy Talks is Krista Neher. She's bringing her insights into digital trends, sharing what's hot and what's not! Krista will talk about what you need to know, learn, and implement to succeed online in 2024. _______________________ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in the right place. You'll gain ac...

Last show of the year! We are wrapping up Season 2 of Strategy Talks with not 1, not 2, but 3 guests. Join Dorien, Lisa, Kristen and Sara as they take a look back at 2023 and all it gave us. Then they will look ahead to what is to come in 2024! Tools, platforms, features, and of course, strategy ➡ Nothing will be left unspoken! ✨ If you are a marketer, business owner, or entrepreneur, don't miss...