Strategy Talks: Content Strategy for Small Teams

LinkedIn is no longer just about text and articles! What DOES it take to make your brand unforgettable on LinkedIn in 2025? Video! Video is taking center stage. On this episode of Strategy Talks, I sit down with a LinkedIn insider to uncover the newest trends, features, and strategies that are driving results with LinkedIn video in 2025. ★★★★★ Purna Virji is a globally recognized content strategis...

Imagine publishing 4 million words, generating millions in sales, and helping over 160 businesses grow, all through the power of words. Now imagine doing it in an AI-powered world. That’s where we’re headed. On this week's episode of Strategy Talks, meet Jack Wilson, a writer who's embraced AI. Join this conversation about AI Content Strategies! ★★★★★ Jack Wilson has been writing online since 2009...

If you are running FB ads and want to increase your ROAS (Return On Ad Spend) here is a new strategy to try out! Group Funnels: the FB ads that keep the customer on FB itself and cost less. ★★★★★ Mitt is the founder of Uncamouflage marketing agency and Social Marketing Writing, a magazine that covers the latest social media tips. He helps SaaS companies, coaches, consultants, and course creators w...

 Are you a B2B marketer or do you own a B2B brand? You're in for a treat. Today we're talking to an expert on going to market strategies. We're gonna talk about positioning and mistakes that are made. Want to learn to avoid the most common mistakes? Tune in. ★★★★★ Katie Hollar is a growth-focused B2B marketing leader with 15+ years of experience helping SaaS and professional services firms stand o...

How do you say no at work? Can you say no at work? Can you say no to clients, partners, managers? On today's Strategy Talks we are talking about setting business boundaries! ★★★★★ With over 30 years of entrepreneurial experience, Lisa Danforth brings hard-earned wisdom, real-life lessons, and a refreshingly honest perspective to every conversation. A former boutique catering business owner turned...

What’s working on LinkedIn in 2025? From multi-image posts to native documents and video content, the 2025 LinkedIn Benchmark Report reveals the strategies driving engagement and growth for brands of all sizes. In this SPECIAL EDITION of Strategy Talks, Dorien is joined by Adina Jipa, co-founder of Socialinsider, to unpack the data and share actionable insights on how to optimize your LinkedIn pre...

Imagine having a supercharged marketing team at your fingertips. Imagine you could stop hiring and firing people.  Imagine a world where AI assistants help streamline content creation, automate tedious tasks, and unlock new growth strategies.  Join us for Strategy Talks as  we dive into the world of AI assistant strategies.  Let’s find out how to harness AI's power to revolutio...

It is easy to feel as if your content is stuck in a rut, especially when different platforms adjust their algorithms. What do you do? Create more content? Complain about it on social media, or take action? Scaling your content can be the key to unlocking new growth and engagement, but it requires more than producing more content. It demands a strategic approach. Join Strategy Talks this week as we...

Is your company's revenue growth stalling - due to misalignment between sales and marketing?  Frustrated by missed opportunities and inefficient processes?  In this episode of Strategy Talks, discover a framework to create a supercharged revenue machine that aligns your teams, optimizes your strategies, and drives unprecedented growth in today's competitive business landscape! ★★★★★ A. L...

Are you tired of watching customers drop off at critical points in their journey with your brand?  From lack of personalization to frustrating support experiences, many businesses struggle to create seamless and engaging interactions.  Join us for the next episode of Strategy Talks as we explore innovative strategies to reimagine the customer journey, turning it into a dynamic playg...

How is your LInkedin Page doing?  Is it perhaps… failing to generate the B2B leads and growth you need?  Maybe you are struggling to engage your target audience effectively?  In this episode of strategy talks uncover the latest strategies to transform your LinkedIn presence into a powerful engine for business growth, community building,  and thought leadership in 2025 and...

Are you struggling to stand out in a crowded digital landscape?  Maybe you are tired of feeling like your personal brand doesn't truly reflect your unique talents?  In today’s episode of Strategy Talks, learn how to harness your 'magical power' and create an authentic personal brand that resonates with your audience and propels your career to new heights! ★★★★★ Valentina Gonzalez is a se...

If you're tired of having more goals than a soccer team but achieving fewer than a sleepy sloth, this episode is for you. Join us as I dive into the secrets that will turn you into a goal-getting rockstar, with my guest Debra Eckerling, author of " 52 Secrets for Goal-Setting and Goal-Getting "  ★★★★★ Debra Eckerling is on a mission to change goal culture in and out of the workplace. A goal-s...

How are you keeping up with the rapidly evolving landscape of generative AI in marketing?  With its potential to revolutionize content creation, personalization, and campaign efficiency, many marketers are left wondering how to harness its power effectively.  Join us for Strategy Talks as we explore the practical strategies and applications of generative AI that can transform your market...

Imagine turning just 30 minutes of video into hundreds of engaging digital assets that boost your brand authority and drive leads. In this episode of Strategy Talks, Dorien Morin-van Dam and Paul Banks, founder of Javelin Content Management, chat about Paul's innovative strategies for creating impactful content in record time. From transforming video into a content powerhouse to automating your on...

Are you using social data only for reporting? Are you scratching your head right now and thinking, “What else can I use it for?” Today’s guest will share how to make strategic decisions based on what you see in your data! ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in the right place. You'll gain access to a wealth of knowledge from...

In business and in life, Finding your perfect niche is like finding the missing piece to a puzzle. It completes the picture, gives you direction, and makes everything click into place. Join Dorien and this week's guest for Strategy Talks as they discuss finding your perfect niche!  ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You'r...

Are you efficient? Is your business running at its full potential? Not sure and curious? This one's for you. ★★★★★ In this week's Strategy Talks episode, we're diving deep into the world of continuous improvement. From lean principles to cutting-edge technology, we'll uncover strategies to transform your organization. Join us! Are you grappling with your marketing strategies? Seeking to outperform...

Marketers! As we close out 2024 and plan for 2025, you need to know what B2B brand-building strategies work, right? In this episode of Strategy Talks, you'll find out why 'Human Brands Win'! ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with...

Are you tired of chasing the latest social media trends and following 'gurus' who do nothing on social media but repeat hacks and proclaim success? Join me for Strategy Talks as I sit down with Mallie Hart to debunk the myths and discover the real secrets to sustainable content success. ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in...

How much time should you spend on building your online community? How much engagement is 'enough'? How can you spend your time wisely to get the most ROI, and what to do if you have NO TIME to dedicate to community engagement? All this in our next episode of Strategy Talks with guest Tama Trotti ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  Y...

Taking risks in marketing is inherently scary (and risky), and we don't always get buy-in from stakeholders to be creative. Then how do we move forward to scale if we are stuck in a box of what we are perceived to be doing? How can we get more creative and get permission to do it? This week's guest will share real-life lessons about why and how you, too, can take these creative risks to scale the...

Hey, entrepreneur, business owner, marketer, have you made your first six-figure year yet? If you have, how did it make you feel? If not, what's keeping you from doing that? In today's episode of strategy talk, we talk with a 25-year-old two-time entrepreneur who'll be sharing the four steps it took him to get there. ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform you...

What's the difference between marketing and local marketing? Plenty! Are you a business owner with a local audience? Are you a marketer promoting local businesses online? If so, this episode of Strategy Talks is for you! ★★★★★ Are you grappling with your marketing strategies? Seeking to outperform your competition?  You're in the right place. You'll gain access to a wealth of knowledge from l...

How many Google Reviews do you have? Go ahead, go check! (as most people don't know this number.) I am back with Strategy Talks after a short summer break, and we will dive straight into reputation management! Preventing a PR crisis is: ✅ Cost effective ✅ Faster than fixing one ✅ Easier than you think In this week's episode, my guest, Jeff Schwerdt, has much to say about our Google Business Pro...